Paramount Around the World (1927)

theSforeignSlegionSpledge A PACKED PAGE OF ^^CHANG'' NEWS ADVANCE DISPLAY. Long before “Chang” was scheduled to be presented at the Palladium Theatre, Malmoe, Sweden, this sensationally effective display was on view in the lobby of the theatre. Carl York, general manager for Scandinavia, writes most enthusiastically of the display, and of the well-nigh feverish excitement which it caused. He writes: “Beneath the tiger skin a motor was placed. This caused the tail to wag, the eyes to move and sparkle. A very fine display and very inexpensive. From the very first it caused every citizen of Malmoe to make inquiries as to when ‘Chang’ was coming.” JAPAN. An announcement regarding “Chang,” published in one of the house organs issued for the Paramount Theatres in Tokyo, Japan. Even a none-too-c!ose observer may see from this advertisement that both the line “A Paramount Picture” and the Paramount Trade Mark are used. PARAMOUNTEZES EM NOVA YORK Tres dos mais esforgados e conhecidos memImos da nossa Legiao E.xtrangeira acham-se em visita a nossa matriz, em Nova York. Sao elles; Frederick Lange, gerente geral da agencia ida Argentina, R. “Rob” MacIntyre, gcrente-associado da agencia do Japao, e John E. Kennebeck, do departamento de vendas da divisao “Blue Ribbon” da Australia. Todos elles passaram uma revista pelas carteiras de premio do nosso “drive,” cada qual assegurando as esperangas que ha pelos seus territorios para a conquista das mesmas. “CHANG” IN LONDON Gemass der allerletztcn Meldung hat “Chang” seine 10. Woche im Plaza Theatre, London, beendet. Dieses machtige Paramount Dschungeldrama hat soniit den von “Beau Geste” aufgestellten Rekord verdoppelt, und ist von der Industrie Gross-Britaniens als eines der grossten Ereignisse und Kassenschlager-Sensationen der letzten zehn Jahre bezeichnet worden. “CHANG” EN LONDRES Segun filtimas noticias recibidas de Londres, “Cbang” ha sobrepasado todos los precedentes en lo que respecta a atractivos de taquilla. 10 semanas lleva ya en el Teatro Plaza, y se espera que aim continue durante una larga temporada. Esta gran produccion, proclamada por la prensa inglesa como una de las inejores peliculas en su genero, ha despertado mas interes que Beau Geste y rendido mas utilidades que ninguna otra produccion cinematografica. TSJANG IN LONDEN Juist voor het ter perse gaan van deze editie, ontvingen wij bericht uit Londen, dat ‘Tsjang’ voor de lOe week in het Plaza Theater loopt. Dit imposante oerwoud drama van Paramount heeft het record van “Beau Geste’ met vijf weken verbeterd. ‘Tsjang’ wordt door de Engelsche Industrie met recht beschouwd als de machtigste publiek trekkende film van de laatste tien jaar. I It MU “CHANG” IN LONDON I At the very latest notification, | I “Chang” was completing its 10th | I week at the Plaza Theatre, London. | I This mighty Paramount jungle melo | I drama has thus doubled the record I I established by “Beau Geste” and has I I been acclaimed by the industry of I I Great Britain as one of the greatest | I box-office sensations in ten years. | NEXT YEAR — “ ‘CHANG’ YEAR” By now your plans should all be ready laid to make 1928 as big a year in comparison with other years as “Chang” is big in comparison with other pictures. It should be a “Chang” Year, not only from the standpoint of success we will achieve with the picture, but from the standpoint of its own irresistible mightiness. We should be able to do to barriers of opposition just precisely what the elephants did to the village in “Chang”. And if the indications already registered in this issue of The Foreign Legion Pledge are any criterion, that is just precisely what we shall do. “CHANG” A LONDRA Dalle ultime notizie ricevute, “Chang” ha completato la sua 10. a settimana al Plaza Theatre a Londra. Questo possente melodramma della jungla, della Paramount, ha cosi raddoppiato il successo raggiunto da “Beau Geste” ed e stato dichiarato dall’industria della Gran Bretagna come uno dei successi finanziari piu spettacolosi durante gli ultimi dieci anni. “CHANG” A LONDRES DIX SEMAINES AU THEATRE PLAZA! DOLIBLANT LE RECORD ETABLIT PAR “BEAU GESTE”!! Et ce n’est pas tout! En dernieres nouvelles, “Chang” etait entrain de finir sa dizieme semaine au Theatre Plaza, WELSIHI, IPEAISSOH ® C®., LTID). 5Tft££r LONDOS. O'. I 26th 3«pt«o)har _ /gg 7 J. C. Graham, Esq., Pamouo Ploysre Laeky, 166-170, WarJour Street, lend on W, Sear jlr. Graham, I am impellad by sheer admiration of a groat work to write you. eKpreeeing my unqualified enjoyaont of that fi»rvellous film "Chang" which 1 saw laet night at the Plaza, It was a sheer dollght to witaeaa tho presentation whlob by its impreaciveneae and brevity led one without a shook to a film thot^nill make plcturo hlatory. It awoa ono to ponder on tho illimitable powers of tho eoreen when one realises that "Chang" grants tho privilege of what almost amounts to physical contact with the Jungle itself. “The dramatic use of the magnified screen opens up a vista equally portentioua; the great prosoenium held a living picture that mado the biggest theatrical spectacle a fit-up by comparison. Yours sincerely. For 4 on behalf of eF{ITlSH SCREEN PLAYS WEST END HOUSE' X ffUPERT STR COVENTRY ENGLAND. This letter from George Pearson is in reality a stirring tribute from one motion picture producing organization to another. Mr. Pearson is one of the directors of the organization which produced “Huntingtower,” starring Sir Harry Lauder, the picture to be released in practically every country of the world by Paramount. The tribute to “Chang” in the letter is one of the sincerest and most stirring that we have yet seen. ENGLAND. in the picturesque town of Chesterfield there was held a motion picture carnival, and of course the Paramount lorry advertising “Chang” (pictured here, in the centre) romped away with the prize for that section, and the theatre advertising Paramount pictures romped away with the first prize in its section. Exploiteer R. R. Smith is at the right of the “Chang” lorry. a Londres. Ce drame emouvant de la jungle, dont la Paramount est plus que fiere, a done double le record etahlit par “Beau Geste” et a etc acclame par I’industrie cinematographique de Grande Bretagne, comme I’line des plus grandes attractions des dix dernieres annees. Page Nine