Paramount Around the World (1927)

the: foreign! legion: pledge HERE’S SOMETHING YOU’VE GOT TO GUARD AGAINST In Home Office there has been published a report on the opinions of many American exhibitors concerning “The Last Command,” that superlative Emil Jannings picture that Mr. Seidelman has already written several stirring letters about. One of these exhibitorial reports is an example of a state of affairs that will be positively inexcusable in any territory of the Foreign Legion. It says: “ ‘The Last Command’ grossed more money than any picture that has played the Olympia in over five months. My only regret is that I did not know in advance what a marvelous picture it was.” It is positively up to every Legionnaire to see that this state of affairs does not occur in his territory. He can take ample measures to guard against such a happening by maintaining a steady and constructive stream of comment and information to his exhibitors on this vitally valuable film. JANNINGS FILMT “DE PATRIOT” De volgende Emil Jannings productie ‘De Patriot’ nadert met rassche schrcden haar voltooiing. De film wordt geregisseerd door Ernst Lubitsch en volgens ingekomen berichten van Hollywood, belooft dit de grootste film te worden, die Emil Jannings tot nu toe in Amerika heeft vervaardigd. Behalve Jannings, hebben de volgende filmspelers een hoofdrol in ‘De Patriot’: Lewis Stone, Neil Hamilton, Florence Vidor, Tullio Carniinati en Vera Veronina. THE PRINCE OF WALES’ VISIT TO PARAMOUNT’S PLAZA I Further details of the visit of the Prince of Wales to the Plaza Theatre, London, pictured on this page, are contained in a letter written to Eugene Zukor by Managing Director John i C. Graham. In a portion of his letter Mr. ! Graham says: We last night had a very fine gala perform1 ance at the Plaza. The Citroen picture of I the tour across Africa was used in connection i with a charity performance on behalf of the ' British Lifeboat Association. The performance was favoured by the presence of the Prince of Wales, the Duke and Duchess of York, Prince and Princess Arthur of ConI naught, and many other titled people in the best society of London .... Mr. St. John handled all of the details in first class manner; I also did my best to function in proper capacity. The performance went off without a hitch, and both Mr. St. John and I had the honour of being presented to the Prince of Wales. The one performance netted £1,000 for the Lifeboat i fund, and the Prince went on the stage and I made a speech of thanks to the audience. The I evening was a grand success and undoubtedly i has further planted the Plaza in the minds of j many of the best people in this country as the leading motion picture theatre. “STUDIO NEWS” BRINGT SCHREIBTISCH GESCHICHTE Die Paramount Studio News, das offizielle Nachrichtenoi-gan der Paramount ProduktionsAbteilung, beschaftigte sich in seiner Ausgabe vom 1. Februar sehr eingehend mit dem Schreibtisch-Kontest der Auslandsabteilung. Die Ueberschrift auf der oberen Hiilfte des Titelblatts berichtete : “Lasky’s Schreibtisch geht nach Argentinien und die Hauptgeschichte der ersten Seite befasste sich ausschliesslich mit dem Kontest und den Gewinnern. Wir haben diese Vorderseite in einem anderen Teil dieser Ausgabe fiir Sie reproduziert. PARAMOUNT’S PLAZA IN LONDON WELCOMES ROYALTY England’s finest motion picture theatre — Paramount’s palatial Plaza — played host a few weeks ago to the heir to the throne of the British Empire, and to other members of tbe Royal Family of Great Britain. The occasion was the screening of the celebrated travel picture, “The Black Journey” to His Royal Highness The Prince of Wales. One of the most distinguished audiences ever to attend a screening of a picture in London filled the Royal Circle at the Plaza, while a crowd of many thousands collected in the London streets to witness the arrival and departure of the distinguished personages. The Plaza was distinctively decorated for the occasion with the flags of England, France and the LTnited States; and prior to the commencement of the screening, Mr. J. C. Graham, managing director of the British organization of Paramount, in charge of Paramount’s entire European activities, together with Mr. Earl St. John, managing director of the Plaza Theatre, were presented to the Prince of Wales. DE PRINS IN HET PLAZA THEATER Verleden maand werd het Plaza Theatre van Paramount in Louden vereerd met een bezoek van Z. K. H. den Prins van Wales. Hij was vergezeld door den Hertog van York en andere leden der Koninklijke Familie om “De Zwarte Reis” (The Black Journey) te zien, een reisfilm der door den Franschen autoniobielfabrikant M. Citroen uitgeruste expeditie in Afrika. Voor het begin der voorstelling werd de Heer J. C. Graham, de Algemeene Buitenlandsche Vertegenwoordiger van Paramount en de Heer Earl St. John, de Directeur van het Plaza Theater aan den Prins voorgesteld. The World’s Most Popular Young Man, at London’s Most Popular Theatre. H. R. H. The Prince of Wales in the foyer of the Plaza Theatre, London, with the distinguished party that came with him to see “The Black Journey.” (Left to right). Princess Arthur of Connaught, The Duke of York, Sir Lionel Halsey, The Duchess of York, Mme Citroen, The Duchess of Portland, M. Citroen, The Prince of Wales, G. F. Shee (Secretary, National Lifeboat Association), and Sir Godfrey Baring. On the extreme right are Messrs. Haadt and Audouin Dubreuil, leaders of the Citroen expedition across Africa, and the men who filmed “The Black Journey.” MORE ABOUT THE OPENING OF THE PARIS PARAMOUNT When first we told you something of the opening of the Paramount Theatre in Paris we mentioned that one of the greatest electric signs in Paris — and one that had never before carried a line of publicity — on this occasion dedicated its entire illumination for three weeks to the Paramount. Desiring to know more about this we wrote Mr. A1 Kaufman, in charge of Paramount’s European theatres, and his advice is as follows: The electrical newspaper sign on the Place de rOpera is owned by Selfridge and Company of London, and never beforei have they used a line of publicity thereon. They gave us three weeks of publicity gratis, using lines such as: Paris possedera bientot le plus beau Theatre en Europe — Le Cinema Paramount. (Soon Paris will see the finest Theatre in Europe — The Cinema Paramount). Paramount sera au Cinema de que I’Opera est a la Musique. (Paramount will do for pictures what the Opera has done fot Music.) I O PRINCIPE NO PLAZA j I No mez que ncaba de findar, Sua Altezn 5 I Real o Principe de Guiles assistiu a um dos 5 I espectaciilas do grande Plaza Theatre, de i I Londres, de propriedade da Paramount Foi | I acorn panhado do Duque de York e outros ^ I memhros da familia real. O film projectado S I intitulava-se “The Black Journey” e foi fil j I mado na Africa por uma expediqao franceza ? I equipada pelo Snr. M. Citroen, fabricante de | I automoveis. Antes de principiar o especta | I culo, o Snr. J. C. Graham, Representante S I Geral da Paramount, e o Snr. Earl St. John, | I Director Gerente do Plaza Theatre, foram | I apresentados ao Principe. g DIE 31. WOCHE “WINGS” Seit seiner Urauffuhrung am 12. August 1927 im Criterion Theatre, New York City, liiuft der Film “Wings” in diesem ausgezeichneten Theater, und zwar ist dieses seine einunddreissigste Woche. Die illustricrte Geschichte des Kampfes in den Luften ist seitdem in vielen Stadten der Vereinigten Staaten gezeigt worden, und wurde uberall mit grossem Erfolg aufgenommen. Page Fifteen