Paramount Around the World (1927)

THESrOREIGNSLEGIONSPLEDGE Turkish, Greek, Spanish, German, French — but all Paramount! ■1 2222. -IJ . . .’i , i “ABIE’S IRISH ROSE” COMPLETED CAST f The casting for the Paramount picturization of "Abie’s Irish Rose,” has been completed. Jean Hersholt plays Solomon Levy, the father of Abie, which role is being essayed by Charles Rogers. Nancy Carroll will be Rosemary Murphy, and J. Farrell Alacdonald, plays the Irish father, Patrick Murphy. The role of the rabbi is in the hands of Camillus Pretal, a newcomer to the screen, while Nick Cogley is F'ather Whalen. Rose Rosanova plays Sarah, the deaf housekeeper, and Betty May, Esther Garcia, Linda Lorado, Marie Janess, Alarie Stapleton and Jean Stewart are the bridesmaids. The parts of Mr. and Airs. Isaac Cohen are being played by Bernard (lOrcey and Ida Kramer, who created the roles during the five and a half year run of "Abie” in New York. Miss Nichols, author, is personally supervising the production. Victor Fleming is directing. The picture will be finished in April. Our illustration de j picts Bernard Gorcey, who is living over j again on the screen the part he created and played for nearly j six years in the New York stage production of “Abie’s Irish Rose.” Those who have seen his very uproarious humor on the stage, believe that he is going to be even funnier on the screen. Note the rose in the foreground, and the shamrock in the background. PUBLICACIONES PARA EL EXHIBIDOR Completamente aparte de los “organos de publicidad,” tambien recibimos varias publicaciones ciue tienen la mision de tener al corriente al exhibidor de cuanto se relaciona con la prodticcion de la Pararnount. El ultimo mimero de "Paramount,” de Mexico, dedica lugar preeminente a la adjudicacion de la medalla del "Photoplay Magazine” a “Beau Geste.” El “Alanucl de Publicite et d’ExI)loitation, publicado en Francia, hizo una edicion especial dedicada a “Les Chagrins de Satan,” (Las tristezas de Satan). Ademas tenenios la siempre atractiva edicion de “Neues von der Parufamet”, magnifica publicacion alemana cpie sirve de gran ayuda al Departamento de Ventas. Cada una de estas publicaciones esta admirablemente presentada, mereciendo sus editores muy calurosas felicitaciones. PUBLICAZIONI PER ESPOSITORI RICEVUTE Oltre gli organ! locali, vi sono le pubblicazioni diffuse da vari uffici, alio scopo sia di aiutare che di informare gli espositori su argomenti relativi alle cinematografie Paramount sia in mostra che da venire. C’e la celebre Paramount del Alessico, che da considerevole spazio alia onoriheenza medaglia d’oro Photoplay vinta da “Beau Geste.” C’e I’effettivo “Manuel de Publicite et d’Exploitation” di rrancia, con un recente numero ingrandito dedicato a “Les Chagrin de Satan” ("I dolori di Satana”). _ C’e anche, dalla Germania, il sempre colorito Neues von der Parufamet ” dove la reclame delle vendite viene fatta co’n vantaggiosa prominenza. Tutte sono pubblica Page Sixteen ( Beau geste ) J* ( cS J*" J}/" ) jy y^ «aI y-* • aLI • J • ^i<iaiy A TURKISH REVIEW OF “BEAU GESTE” This marks the first time that The Foreign Legion Pledge has carried a review in Turkish. “Beau Beste” is the picture selected for the honor, and the review in part says:” The screening is specially remarkable. The director brings forth at the beginning the mysterious event which has taken place towards the end of the story and invites the spectator to solve the^^mystery with him. This point is full of art. Advices state that the picture was acclaimed with the greatest enthusiasm by the Turkish film fans. i THEATERBESITZER-NACHRICHTENDIENSTE ERHALTEN Ganz abgesehen von den Hausorganen, gibt es auch Schriften, welche von den verschiedenen Abteilungen herausgegeben werden und dem Zweeke dienen, die Theaterbesitzer fiber Dinge in Bezug auf laufende und kommende Paramount kilme zu unterrichten und unterstiitzen. Er.st einmal haben wir den beliebten Nacliriclitendienst "Paramount” von Alexiko, welcher sich ausserordcntlich niit dem kiirzlichen Gewinn der Photoplay Goldmedaille fiir “Blutsbrfiderschaft” (Beau Geste) befasste; ferner ist da Frankreichs sehr effektvolles "Manuel de Publicite et d'Exploitation,” mit einer unliingst vergrosserten Ausgabe, welche sich "Les Chagrine de Satan” (Satanas Sorgen) widmete. Ausserdem besteht fiir Deutschland das sehr vielseitige “Neues von der Parufamet,” worin hauptsachlich die Verkaufsreklame vorteilhaft behandelt wird. Alle diese Schriften sind ausgezeichnet, und diejenigen, welche^ fiir diese Nachrichtendienste verantwortlien zeichnen, verdienen unsere allerbestcn Wfinsche. zioni eccellenti, e meritano le massime congratulazioni per coloro che sono responsabili della loro messa in stampa. “IT” IS GREEK TO THE GREEKS— BUT “IT” IS UNDERSTOOD JUST THE SAME When Melville A. Shauer was in Athens recently, he naturally headed for the first motion picture theatre he saw screening a Paramount picture. And the film was none other than our good friend, ‘It,’ starring a flashing young personality n a m e d Clara Bow. Alel of course gathered in all of the advertising matter he could and sent It along. One herald we reproduce here to show how the names of Clara Bow and Antonio Aloreno look in Greek; and also to show you that although the Greeks have “It,” and know what it means, they have no word to adequately cover the subjects — so they have used the original title, much to the undisguised glee of Aladame Elinor Glyn. One of the inside pages of the herald, however, carried a translated version of Aladame Glyn’s description of “It.” NEW SCANDINAVIAN ADDRESSES Another of the progress steps of Paramount’s Foreign Legion is marked by the inclusion of the word “Paramount” in the names of our two Scandinavian organizations. The subsidiary company in Sweden and Denmai’K is now known as Filmaktiebolaget Paramount, and the Norwegian company is Film-Aktieselskapet Paramount. Both of these names carried the word “Liberty” before, but now “Paramount” has replaced that word. And this of course is progress. SONG DEDICATED TO PICTURE In Australia, in conjunction with the release of Bebe Daniels’ starring picture, “Senorita,” acting-Sales Promotion Alanager Alel Lawton effected a co-operative tie-up whereby the song "A Lane in Spain” was published as “The Theme Song of the Paramount Picture ‘Senorita’.” A ESTREA DE “WINGS” FORA DO TERRITORIO NACIONAL A primeira apresentagao no e.xtrangeiro de “Wings,” o formidavel drama aereo da Paramount, realizou-se em Alontreal (Canada) na noite de Natal do anno findo. O film comegou na cidade canadense a sua tournee de exhibigao, marcando com a sua estrea em Alontreal um successo verdadeiramente estupendo. A imprensa canadense recebeu o film Paramount com os maiores encomios, como opportunamente verao de uma publicagao que sobre "Wings” estamos organizando. “CHANG” VA FORT BIEN Le puissant rnelodrame de la jungle “Chang” a un grand succes en Angleterre, Allemagne, Suede et au Japon. D’autres pays sont sur le point de suivre leur exemple d’ou il resulte que nous esperons augmenter considerablement le prestige de notre departement etranger. Nous devrions nous souvenir constamment que ce film en etapt produit au Siam, emanait en realite du departement de I’etranger, alors que la majorite de pos films arrivent au departement de I’etranger du department interieur. Ceci devrait nous rendre plus desireux que jamais de rendre “Chang” un grand succes. OAYjViniA iC IT. EAINCP TKAYN K A A PA N MnOO Y KXI ANTONIO MOPENO