Paramount Around the World (1927)

JOHN B. NATHAN, ON THRILLING RAIL TRIP THROUGH THE CLOUDS, DISCOVERS ORIGINAL OF OUR TRADE MARK Not so long ago we recorded the fact that John B. Nathan, assistant to IManagcr Harry Novak of the Colon branch, traveled down to South America and then journeyed up into the mountain fastnesses of Ecuador, Quito was his objective and Paramount business his purpose (both of which were attained, by the way), and to get to Quito he had to travel for almost two days up a quaint little narrow guage railway from Guayaquil. Up and down, in and out, weaving gordian knots on the very brinks of precipice, the railway panted up the Andes. But it was worth it all — worth all of the unmentionable discomfort — for the sake of what we will now let John's own words tell you: Later in the day I got my treat. When Nature joins our ranks and helps to establish the Paramount trade mark, well, I think that is going some. Just look at the enclosed snapshot of Cotopaxi, one of the world’s highest active volcanoes, and see if you cannot visualize, as I did, ‘Paramount Pictures’ printed right across it, and a ring of stars around it. I felt like climbing to the peak and putting UD some twenty-four sheeters on ‘Beau Geste,’ ‘The Way of All Flesh’ and some of our other knockouts. What a tie-up for Ecuador! And the natives tell me that when Cotopaxi is “STUDIO NEWS” VERSCHIJNT MET EEN ARTIKEL OVER DE LESSENAARCOMPETITIE. “Studio News”, bet ofhcieele org^an der productie afdeeliiig van Paramount, heeft in het nummer van den In Febr. een en ander opgenomen over den lessenaar-wedstrijd der buitenlandsche afdeeling. Het opschrift luidt: "Lasky's schrijftafel door Argentinie gewonnen’ waaronder een kort verslag volgde van het doel van den wedstrijd en over de mededingers en de winners. Wij hebben de geheele pagina — bladzijde No. 1 van “Studio News” — elders in dit hlad opgenomen. pVWWWWW9WWWWWWWW997W9W9999W99997W979WW?9WSy; This is John B. Nathan's evidence of contention that the mountain in the Paramount Trade Mark actually exists. It is Mount Cotopaxi, Ecuador. (See accompanying story.) active, she gives forth flashes that can be seen from all points; she rocks the earth, stars seem to shoot to the heavens, and the inhabitants of the surrounding country sit back in awe and watch. If Nature hasn’t symbolized, through Cotopaxi, just what happens when Paramount gets active with new pictures, then I’m ready to spend the remainder of my days as a conductor on the GuayaquilQuito Railway. MESSERI AND HIS MATADORS REPLY TO GENERAL MANAGER S. R. KENT’S LETTER Last month a letter from General Manager S. R. Kent congratulating the Matador Division on their memorable win. This month a letter from Managing Director M. J. Messeri, on behalf of the Matadors: My dear Mr. Kent : My Spani.sh and Portuguese Legionnaires iThe Matadors) tvish to join their sincere thanks to mine for your esteemed letter of the 21sf ulto, the contents of ivhich, I can assure you, tvere indeed very gratifying to us all. U ini<h tn v/»i/ niir nnKfirnttr'^i th/it FUNSTERS IN A SERIOUS MOOD Here we take great pleasure in presenting Messrs. W. Beery and R. Hatton in a production that we will call, for want of a better title — “Now We’re in The Pledge.” The BeeryHatton duo are given to much funmaking throughout the long length and broad breadth of the cinema world, and if they here appear serious for a moment, please remain assured that it is for no other reason than the fact that they realize how truly big the Paramount world is, and how vital it is that they give their greatest funmaking talents to their work. Right after looking The Foreign Legion Pledge over, they dashed out and made “Partners in Crime," already reported as a comedy classic. O SNR. SHAUER REGRESSOU Toda a corporagao da Paramount teve o prazer de dar as boas-vindas, no dia 8 de Fevereiro, ao Snr. Shauer, que voltou da Europa no “Berengaria”. Devido a intensa neblina, este vapor chegou com um dia de atraso. As noticias que trouxe o muito digno Chefe da Legiao Estrangeira, colhidas durante sua ausencia de quatro mezes, foram recebidas com grande interesse pela Directoria da Paramount. YOU’RE RIGHT, SIR HARRY! Friendliness is the keynote of civilization and peace, said Sir Harry Lauder, at a luncheon given on February \5th in his honor in the club rooms of the Canadian Club of Neiv York. “I'd rather build friendships than battleships,’’ said Sir Harry in concluding a stirring address. The Scottish star’s first motion picture, “Huntintower’’ is to he relea.sed throughout every country in the icorld by Paramount. ) Fancy telling you something that you knew only too tcell!) SPECTACULAR ISSUE OF “EL MATADOR” To mark the commencement of what every Legionaire believes will be the greatest Paramount year to date, the Matador Division issued a very sparkling number of their bright publication, “El Matador.” It contained reproductions of the splendid Christmas cables received from the Home Office in New York, photographs of the Company’s principal executives, a stirring tribute to \Ianaging Director IM. I. Messeri from his staff, and a great deal of other news of paramount importance. The issue was printed in three colors and proved to be one of the very finest issues of a house organ in the history of the Foreign Legion. We most sincerely offer our congratulations to all concerned in its production. “EVENING CLOTHES” IN BERLIN Exterior display at the Gloria-Palast, Berlin, for “Ein Frack, Ein Claque, Ein Aladel” (“Evening Qothes”), starring Adolphe Menjou. Paramount trade marks are prominent in the display. “THE WEDDING MARCH” is all set for a New York premiere as a road show attraction this month. The picture has been edited to twelve reels, and is a dramatic thunderbolt. gV9WWWWWWWWWWWWW997WW2222222222222222222StS222SSy, MESSERI AND HIS MATADORS REPLY TO GENERAL MANAGER S. R. KENT’S LETTER > Last month a letter from General Man S I ager S. R. Kent congratulating the Mata s i dor Division on their memorable win. ^ 5 This month a letter from Managing Di i i rector M. J. Messeri, on behalf of the 5 s Matadors: s ? My dear Mr. Kent : ^ e My Spani.sh and Portuguese Legionnaires ? I iThe Matadors) tvish to join their sincere 5 I thanks to mine for your esteemed letter of 5 I the 21sf ulto, the contents of ivhich, I can i I assure you, ivere indeed very gratifying to i I us all. i I W e tvish to give you our assurance that 5 5 your desk will not be a simple piece of fur ? g niture to decorate our office; it brings to us < I a symbolic message of ideals beyond human i I expression to describe; it will be an ever 5 I present witness of the monument built by its 5 g possessor through will and determination — 5 I the Monument of Accomplishment — and it is 5 with these feelings that we hope to be worthy > s heirs of .such a priceless possession. s I W e have promised Mr. Shauer, the belov ? ;? ed Commander of Paramount’s Foreign Le 5 f gion, that we tvill ivrite a golden page in the 5 I history of 1928’s Drive; and we now repeat 5 i to you: “It Shall Be Done.” < i The writer and his “Matadors,” not forget \ f ing our desk, will now be awaiting the pleas 5 ? lire of your promised visit to the Land of i i Sun.shine and 100 Percenters, and meantime i f tve remain, with kindest regards and best 5 > wi.shes, . 5 s Faithfully yours, s i Paramount Films, S. A., ? > M. J. Messeri, Managing Director. I EL PRINCIPE DE GALES EN EL PLAZA DE LONDRES El ines pasado, S. A. el Principe de Gales se digno asistir, acompahado por su hermano el Duque de York y otros miembros de la Familia Real al Teatro Plaza, de la Paramount, en el cual se exhibio la pelicula “La jornada negra”, impresionada por los miembros de la e.xpedicion patrocinada por el famoso industrial frances M. Citroen, que recorrio el corazon del Africa en una caravana de automoviles de fabricacion de aquel. Antes de comenzar el espectaculo, Mr. J. C. Graham, renresentante general para el E.xtranjero, y Mr. Earl St. John, director gerente del Plaza, fueron presentados al Principe de Gales y miembros de su sequito. “UNDERWORLD” REVERSED With George Bancroft as star, and Evelyn Brent and Fred Kohler in principal support, Josef von Sternberg is to direct an underworld story for Paramount. All of these names are plus prominent in connection with “Underworld,” but the new picture, at present untitled, is to deal with the underworld from the police, law and order standpoint. Page Twenty