Paramount Around the World (1927)

Page 9 "--zi.-:. HUNGARY 1 INDIA ! r ft* V* I POLAND, FINLAND I 5# ^ ^ ^ ^ ^ fu HUNGARIAN CORRESPONDENT From Gus J. Schaeffer, general sales manager for Paramount in Germany and Central Europe we have the intimation that Mrs. Flora Benedikt has been appointed correspondent for Paramount Around the World in Hungary. Mrs. Benedikt is secretary to Louis Foldes, Paramount manager in Budapest, and her first contributions to our magazine are given in this column below. “SOMETHING ALWAYS HAPPENS”—AND IT DID IN BUDAPEST Something always happens and sometimes something which we thought to be impossible. The Budapest exchange received prints of “Something Always Happens” from New York on Monday. By Tuesday noon time the picture had been rented to one of the leading theatres in Budapest, namely, the Radius Theatre, to open the following Thursday afternoon. To accomplish this, fast workhad to be done. The titling department had to prepare titles, have the film censored and prepare publicity before 4 o’clock Thursday afternoon. Mr. I. Siklosy, in charge of this department had his titles ready for printing Wednesday morning, prepared by Wednesday afternoon and presented to the censor Thursday morning — and the picture played at 4 o'clock Thursday afternoon at the Radius theatre to the delight of the audience. DIE BUDAPESTER PREMIERE DES MONUMENTALFILMS WINGS. Der grosse Saal ties Royal Apollo Theaters, eines tier schonsten Sale Mitteleuropas. Auf der Galerie die glitzernde Galauniforin ties Erzherzogs Josef Franz und die vornehiner Toiletten der Erzherzoginnen Auguste und Anna Pia Monika. Staatssekretare, hohe Offiziere, das ernste Dunkle der Zivilnotabilitaten und die Uniformen tier Offiziere in denen alte und junge Plieger stecken; das war das Bild des aufs hochst gespannten Publikums, das init Erregung aus das sich auf der Leinwand abspielentle Drama der Luff wartete. Die feierliche Stimmung erreichte ihr Paroxysmus als die Tone des ungarischen Hymnus ertonten, die init schneidentler Wehmut das Herz eines jeden Ungarns erfiillen und auf der Leinwand folgende Worte erschienen : "Der Krieg hat 283 ungarische Helden als Opfer gefordert. Erheben wir uns in stumnier Hultligung dem Andenken derer, die ihr Leben fur das Vaterland opferten und deren schwingende Fliigel sich fiir ewig schlossen.’’ Kein einziges Auge blieb trocken I und das geriihrte Publikuni eroffnete i seine Seele uni mit Herz und Augen i dem Drama der Liifte, der Simpho j nie des befliigelten Menschen beizu wohnen. Stumm und erschiittert, I seine voile Aufmerksamkeit dem I Film schenkend, schaute und horte i das Publikum zu. Der Applaus — als Kontrast zur grossen Stllle, die wahrentl der Vorfiihrung des Films herrI schte — der am Ende des Pilmes er ) tdnte, sozusagen aufbrauste, war ' uns ein Bewels der noch nie dage i wesenen Begeisterung des Publi , kums. Seit der Evolution der Pilm j kultur hatte noch nie ein Film einen I derartigen Eindruck auf das Publi ' kum gemacht. I WORD FROM BALLANCE With headquarters in Calcutta, Charles Ballance continues to do splendid work on Paramount’s behalf throughout the length and breadth of India. A recent letter had much to tell, and was accompanied by much evidence, concerning the various triumphs Paramount pictures have been enjoying in the celebrated Madan Theatre circuit. Such films as “Kid Brother,” “Beau Sabreur,” “The Quarterback” and “Kid Boots.” ROYHL [a I DOUGLAS FAIRBANKS. JR. _1JACK HOLI 4 NOAH BRF.RVlIk n OF TBE BEAU-GESTE FAME IN THE m IWILD HORSE MESA I ZANC GREY’S SENSAnoNAL STORY J}| Qjoi ibe Wild West-ltN a Paramount Picturcl^l .1 Codeia lO^L WLUNESDAY. nirUllCjUdy l^Ul Madan Theatres, Ltd,, Present The locomptrablc Unapproacbable Come* tiiao— the Kiag of Leu^h er who Rcidai the the Wide World Over— HAROLD LLOYD la bia lateit aad luonlcit perpslraiion of Jot Dnallofed— a la Lloyd The KID BROHTER Aided 4 Abetted by Artlali of Proveo Worth, loolud* iei tbe Pretty, Pert. Piqueui aod Petite Blonde— JOBYNA RALSTON Tbe 100 per oeni Clean Comedian in Ibe 100 per cent Clean Comedy. Endoned by tbe Pulpit, the PTeii aod the Publio «• beinj. Without Rciervaiioo— iFIT FOR CONSUMPTION BY EVRRY MEBMER OF THE HUMAN FAMILY) emr. E . ,^1 -3 , «1 o E » 3^ , c eo S a ® a, o a8c6oooic«ic8*8“®*’^f ..o>8(S)oc„,„£, Vf Ilia n« ■ficSsodSSujo^a^S. We reproduce herewith portion of an announcement in English and the local language for Harold Lloyd in “The Kid Brother.” KREIER IN NEW YORK Ausser dem Wahltag, Waffenstillstandstag und Danksagungstag feierte die Auslandsabteilimg der Paramount Zentrale in diesem Monat aiich noch Willkommentag. Einer, der mit einem herzlichen Handschlag begriisst wurde, war der Veteran-Paramountler Robert Kreier von unserem Berliner Biiro. Er ist es, welcher die acbt musterhaften Filialen der Parufamet so vorziiglich organisierte, festigte und in den letzten zwei Jahren leitete, dass sie heute nicht nur von alien anderen Verleih Organisationen Deutschlands beneidet werden, sondern diese auch oft zur Verzweiflung bringen. Wir wissen aus ganz zuverlassiger Quelle, dass Kieier mehr von der Routine und physischen Leitung von Film Filialen versteht als Lindbergh vom Fliegen. Wahrend seines zweiwochentlichen Aufenthalts in New York besuchte Kreier das Paramount Theatre, frischte seine Bekanntschaft mit den strahlenden Lichtern des weissen Wegs wieder auf und beobachtete die verschiedenen Zweige der Paramount Organisation hier in New York. Er verliess New York um seine neuen Aufgaben als reisender Vertreter in Europa zu iibernehmen ohne uns vorher mitzuteilen, warum er seinen herrlichen Schnurrbart abrasiert hat. CO PDZYMOSI A JiBiAK a f||aao... tvAres *at*potri*bo««o C*lovl«kA*l*0«tAini»g9 Roiimu* « •*7Cb n«*lrej»oti % KolLTnoAfi*. S^cU • Bertlni* toll cans* (Mdiftai • ijrcb 4Al»ct> Mttfyujsc* POLISH PUBLICITY Every once in a while we like to reproduce the cover of one or other of the Paramount publicity services in some part of the ivorld in order to show the remainder of the world ivhat is being done, and how the Paramount Trade Mark is being maintained and kept in use every day. MORE NEWS CONCERNING “WINGS” IN POLAND Already these pages have carried numerous glowing details concerning the grand campaign with which Paramount’s epic of the air, “Wings” was given to the Polish picturegoing public. We can even now enlarge upon those details because we have received from Mr. E. J. Lipow and additional news, both with regard to the exploitation campaign and the press reaction to the picture. Our illustration, for instance, is one sidelight on the extensive exploitation campaign which gave Warsaw one of its finest thrills in years. We have also received additional photographic evidence showing banners strung across the main street, aeroplanes suspended over the theatre lobby, and much other indication of a splendid and vigorous campaign. Our correspondents have sent us elaborate translations of the press reviews, for which we thank them, but owing to the demands upon our space we will content ourselves with printing a few highlights from the representative reviews. “KURJER POLSKI”: “Wings’’ Is an excellent, heroic epic of the energy and courage of pilots in the Great War. It is one of the best productions of file present age of cinematography and brings great honor to the PEvramount organization which produced it. "GAZETA WARZAWAKA” : "Wings’’ is a flim-song on belialf of tlie pilots of the Great War. From the technical point of view tlie value of this Pixramount film exceed.s that of "Tlie Big Parade.’’ For tlie first time aeroplanes and raids in the air have been effectively exploited for the cinema. “EPOKA”; The Paramount picture "Wings" digresse.s from all that has been seen before. It is not literature, nor theatre, nor cinema; it is all life, picture, movement, in the sjiace between earth and clouds, and in all its beauty, power and menace one can see aerojilanes in which tliousands of lieroes are waging a fight between life and death. Tlie film leaves to the spectator an ineffacable impression. Menjou in Finland This is the e.xterior of the Bio Civis at Helsingfors, Finland, wliere Adolphe Menjou in “A Gentleman of I’aris” was the attraction at the time tliis photograph was taken by Paramount representative, C. Harry Hammar. 1 “HOMECOMING,” UFA I I PICTURE, ACCLAIM I I ED IN U.S.A. I “Homecoming,” produced I I in Germany by Erich Pom I I mer for Ufa, directed by Joe I I May, and released in the | I United States of America by | I Paramount, won the complete | I praise of the critics on the | I occasion of its premiere on | I Novemlter 17tli at the Para I I mount Theatre, New York | I City. It was chosen as the | I feature attraction for the | I theatre’s second birthday an | I niversary celebration. Space I I precludes mentioning all of | I the reviews of all the papers, | I but we give you lierewith | I two of the most representa | 1 live appraisals. I I The New York Times: I I “Homecoming” is a German f I masterpiece. It may not | I have the advantage of the | I glittering and sparkling see I I nic effects of “Variety,” but i I as a cinematic effort it is | I something equally fine and | I perhaps far more inspiring. | I The New York Herald Tri I I bune: “Homecoming” at the | I Paramount this week mana | I ges to be a thoroughly intelli I I gent, completely believable I I and generally absorbing mo | I tion picture. | itllllllllNIIIIIIIIIIllllllUIIIIIIIIIIINIIIIIIIIIIIIIIininMNIIIINIIlirilliMtlllllllllllllllllNIIIIIlllllllll^