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ADVERTISING SUGGESTIONS FOR
“THE ETERNAL TEMPTRESS”
Post Card No. 1
To be sent 9 days before showing.
Post Card No. 2
To be sent 6 days before showing.
Dear Madam:
On ...*... Mme. Lina Cavalieri, Europe’s most beautiful woman, will make her debut in Paramount Pictures in a photoplay entitled “THE ETERNAL TEMPTRESS’’
at the theatre, and we hope to
see you there on that evening.
Manager.
Dear Madam:
“THEETERNALTEAIPTRESS,’’ which
is coming to the theatre with
Mme. Lina Cavalieri as the star, deals with a love story of intense interest.
The play, was staged by Emile Chautard, a director of international fame and no money has been spared to secure most wonderful stage effects.
The date is
Alanager.
SUGGESTED LETTER
Dear Madam:
To be sent 3 days before showing.
“THE ETERNAL TEAIPTRESS,’’ the thrilling photoplay in which Mme. Lina Cavalieri is the star, tells the story of Cordelia Sanzio, an Italian widow and Princess, who is living in Venice as a sort of modern siren.
The story opens with Cordelia trying to fascinate Harry Althrop, son of Commodore Althrop, a distinguished diplomat and an American. The boy finally falls deeply in love with her and is jealous of everyone to whom she speaks. The knowledge of this leads Prince Estazery, an Austrian Nobleman, to ask Rudolph, one of his aids, to start a rivalry with Harry so as to get the boy to enter into any scheme to win money, knowing that Cordelia has drained his purse empty. In order to purchase a pearl necklace for Cordelia he forges a check on his father. When the Austrian hears of this, he offers Harry a million to go to Rome and obtain a political document containing Italy’s position as regards the war.
After Harry’s departure Cordelia hears of it, follows him to Rome and sends him a note, too late, however, to stop his carrying out the bargain. He hastens to her villa and showers gold upon her, but she is revolted by the insult and sends him away. She resolves to save him at any cost, however, and goes to Rudolph’s rooms. She leads him on to believe she actually cares for him until she gets possession of the paper.
Meantime Harry has been tried for his life, but just at this moment Cordelia rushes in and vows she is the real criminal and Harry is pardoned.
We hope you will come to the theatre on and learn what Cor
delia’s sacrifice has meant to Harry and herself.
In this thrilling story Mme. Cavalieri will wear her pearls which are famous all over the world, and also some gorgeous gowns.
We hope you will come early as we anticipate capacity business.
Yours sincerely.
Alanager.
Follow-Up Post Card
To be sent on day of showing.
Dear Madam:
Did you receive our communications to you concerning “THE ETERNAL TEMPTRESS’’? This thrilling photoplay is something that I feel sure you will want to see. It is running in the theatre today.
Manager.
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