Paramount and Artcraft Press Books (1917)

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Ad -Cuts and Mats that can and Will fill Your House All of these cuts were chosen for their selling power from a large lot of stills. The one and two-column cuts are appealing, economical trade getters; the three-column cuts dominate by sheer force of size and attractiveness. We have had the halftones engraved so that they will print well on newspaper under good conditions, but unless your printer uses good ink and paper and is exceptionally conscientious in his work, hesitate before you use a halftone. A line cut will print well under almost any conditions. Jesse L. Lasky presents Sessue \\^(riuresl^ Hayakawa in ‘‘The Secret Game’’ By Marion Fairfax. Directed by Wm.C. DeMille Do you remember “The Jaguar’s Claws” “TheCheat,” “The Bottle Imp,” or “Hashimura Togo?” The wouderful Japanese actor who thrilled you in those famous Paramount Pictures is here in a new, a greater story. “The Secret Game” is a vivid tale of racial instinct and patriotism that you can’t afford to miss. Here’s Room to Boost Your Other Attractions International Secret Service Diplomacy means more than a soft job at any time but right now — well, see for yourself. You ought to see this picture. It’s just full of big moments, and they’re the kind that satisfy your craving for “creeps,” too. Here’s a good place to advertise your Paramount Comedies or Travelogues. The exhibitor who advertises a wholly good show has the edge on his competitors. Your Theatre Exhibitor’s Theatre Get along without advertising? Certainly! But why walk to Chicago when the 20th Century is waiting? 8