Paramount and Artcraft Press Books (1917)

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JUST WHAT YOU WANT TO KNOW ABOUT “NAN OF MUSIC MOUNTAIN” THE STAR IS WALLACE REID, who will be remembered for his appearance with Geraldine Farrar in her most celebrated productions, such as “Carmen,” “Joan the Woman,” “The Woman God Forgot,” and many others. THE STORY IS BY FRANK H. SPEARMAN AND APPEARED IN “EVERYBODY’S MAGAZINE.” Beulah Marie Dix arranged it for the screen. THE DIRECTOR IS GEORGE H. MELFORD. THE CAST INCLUDES: Ann Little, Theodore Roberts, James Cruze, Charles Ogle, Raymond Hatton, Horace B. Carpenter, Henry Woodward and other prominent players besides Wallace Reid himself. These are the facts about the picture — but Paramount doesn’t stop at that. WE ARE SPENDING A MILLION DOLLARS TO HELP YOU FILL YOUR HOUSE ON THIS PICTURE! ,We are spending them for YOU in three hundred of the largest newspapers of the country, and we are spending them for YOU in the greatest magazines, such as THE SATURDAY EVENING POST, THE LADIES’ HOME JOURNAL, THE COSMOPOLITAN, and numerous others. Our ads are also appearing in the “Fan” magazines and on great electric signs in all the large cities. THIS MEANS THAT OUR ADVERTISEMENTS, WRITTEN BY EXPERTS, ARE READ AND SEEN BY OVER 60,000,000 PEOPLE AT A CONSERVATIVE ESTIMATE. PERHAPS YOU ASK WHAT GOOD THIS WILL DO YOU AS AN INDIVIDUAL— AND YOUR PARTICULAR THEATRE. OUR ANSWER IS THIS: In EVERY advertisement we have placed type reading: THREE WAYS TO KNOW WHERE TO SEE THE BEST PICTURES: ACCESSORIES (To be obtained from your Exchange) Paper Two one-sheets Two three-sheets Two six-sheets Photos Ten 8 X 10 black and white Eight 11x14 colored gelatine Two 22 X 29 colored gelatine 8x10 photos of star Cuts and Mats on Production Five one-column Three two-column Two three-column Stock cuts and Mats of Star Five one-column Three two-column Two three-column Rotogravure Series of Advertising Layouts: Mats Press Book, with sales talk, card and letter announcements, suggestions for lobby and other displays. Slides Music Cues (1) By seeing the Paramount trademarks in the newspaper advertisements of your local theatre. (2) By seeing the same trademarks on the front of the theatre or in the lobby. (3) By seeing them flashed on the screen inside the theatre. LINK UP— USE THE TRADE MARK— A NEW SUPPLY AT YOUR EXCHANGE! CAST Henry de Spain Wallace Reid Nan Morgan Ann Little Duke Morgan Theodore Roberts Gale Morgan James Cruze Sassoon Charles Ogle Logan Raymond Hatton Sandusky Hart Hoxie Bull Page Guy Oliver Scott James P. Mason Jeffries Henry Woodward Lefever Ernest Joy Nita Alice Marc McAlpin Horace B. Carpenter CONTENTS 1. Cover — with Billing 2. About the Pictures and Ac cessories 3. Advance Post Cards and Letter 4. Promotional Ideas 5. Biographical Sketch 6. Stock Star Cuts and Mats 7. Ad Layouts with Mats 8. Ad Layouts with Mats 9. Ad Layouts with Mats 10. Ad Layouts with Mats 11. Lithographs 12. Production Cuts and Mats^i 13. Advance Publicitj' 14. Advance Publicity 15. Advance Publicity 16. Advance Publicity 17. Advance Publicity 18. Cast and Synopsis 19. Synopsis Continued 2