Paramount and Artcraft Press Books (1917)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

ADVERTISING SUGGESTIONS FOR “NAN OF MUSIC MOUNTAIN” LOBBY “NAN OF MUSIC MOUNTAIN” is a high-grade Western picture, with Wallace Reid DISPLAY: as the general manager of the Thief River Stage Line. The photoplay is full of spirit and western scenes. If you are able to get an old-fashioned stage coach and had room enough to put it in your lobby with suitable banners proclaiming the star, the noted book, etc., this would make an unusual and attractive display for you. WINDOW In addition to offering opportunities for display, a sale of all kinds of mountain-climbing and DISPLAY : winter sporting goods might be effected. “NAN OF MUSIC MOUNTAIN” is a photoplay filmed from the famous book of Frank Spearman. Your local bookstores will doubtless be glad to feature this photoplay since the film will accentuate interest in the book itself. A 22 x 28 of Wallace Reid in the center of the display would add to its attractiveness on account of Mr. Reid’s popularity. CAR Photograph the best bookstore window display for reproduction on your car cards with credit CARDS: to the bookstore. Place this photograph on the right hand side of the card with a photograph of Wallace Reid on the left, together with announcement of the time of showing and the name of your theatre in the center. If you can have your theatre artist make an attractive layout for this car card, it will add to the interest. DASH BOARD There is probably no better out-of-door advertising than the dash boards of the cars. ADVERTISING: Why not try dash board advertising for this production on the front of your trolley cars and see what the increase in your attendance is as compared with any other Wallace T^eid photoplay you have run. STREET This western drama has so many wonderful opportunities for street display that it will DISPLAY : probably be unnecessary to stimulate your imagination. If you were to mount an old-fash ioned stage coach with several mountaineers and suitable banners, hauled by four bronchos through your streets, everybody in town would know of your running this photoplay. Fair Valley, Cal., was the location chosen for the scenes of this photoplay. It is noted for its exquisite scenery, its vistas, etc., which would add to the attractiveness of your advertising. You will undoubtedly be very successful with this photoplay, not only because of the popularity of the author, but because of the arrangement by Beulah Marie Dix, the unquestionable popularity of Wallace Reid, the direction of George Melford, the excellence of the all-star cast and the exquisite photography. FOR ANY FURTHER SUGGESTIONS KINDLY WRITE OR WIRE EXHIBITORS’ SERVICE DEPARTMENT 485 Fifth Avenue, New York 4