Paramount and Artcraft Press Books (1917)

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HERE’S A PRODUCTION YOU WILL ALL WANT TO GET BACK OF “THE WORLD FOR SALE” Commodore J. Stuart Blackton, Producer— Sir Gilbert Parker, Author First Advance Post Card to Be Sent Out Nine Days in Advance of Showing Dear Madam: Sir Gilbert Parker’s “The World for Sale” is coming to the Theatre on I feel I ought to advise you because of the importance of the production and the standing of the Producer, Commodore J. Stuart Blackton. Manager. Second Advance Post Card for You to Send Out Six Days in Advance of the Showing Dear Madam: Regarding that notice we sent you last about “The World for Sale,” while you will see the notices about this production in the daily papers, you have been such a staunch patron of this theatre that I wished to remind you of the date. (Name of Theatre) Manager. WHEN YOU TRY THIS LETTER ON YOUR PATRONS PLEASE LET THE EDITOR OF PARAMOUNT PROGRESS KNOW WHAT THIS DOES FOR YOU IN THE WAY OF INCREASED BOX OFFICE RETURNS Dear Madam : As I wrote you on my second post card, you have been such a consistent patron of this theatre in the past that I feel it my duty to apprise you of the very important production which is coming to us on of week, entitled “The World for Sale,” by Sir Gilbert Parker. Not only is the title striking and unusual, but the story itself is unusual and in every way worthy of your special attention. Conway Tearle, who will be remembered for his excellent work with Sir Charles Wyndham, Ellen Terry, Billie Burke, Ethel Barrymore, Grace George, Wm. Faversham, Viola Allen and Emily Stevens — especially his last work with Miss Stevens in “The Eugitive,” — takes the part of a strong character in a tale of two rival cities in Canada. “The World for Sale,” as is the case with many of Sir Gilbert Parker’s immortal stories, is laid in the gripping Northwestern country that lends itself so admirably to scenic beauty and virility of the characters which portray the living types of the country of Strathcona and the Hudson Bay pioneers. Commodore J. Stuart Blackton’s efforts to do justice to this story surpass in intensity and execution his masterpiece which you well remember in “THE BATTLE CRY OF PEACE,” and taking it, all in ail, you may be assured that the story of the girl, who is beautiful — naturally — and is beloved by three men, will grip you from start to finish. Come and see this splendid picture and then let me know your comments on it. I shall be interested to have your opinion. Will you do this for me personally? ' Yours for the BEST pictures, Theatre, Manager. 3