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JUST WHAT YOU NEED TO KNOW ABOUT ‘‘THE WIDOW’S MIGHT.”
The star, Julian Eltinge, is without question, the greatest feminine impersonator of stage or screen. This is his third Paramount picture and follows “The Countess Charming” and “The Clever Mrs. Carfax.”
The author is Marion Fairfax, who wrote the production especially for Julian Eltinge.
The Director, William C. de Mille, is one of the most famous of filmdom, being particularly well known as the director of both stage and screen versions of “The Warrens of Virginia,” and of Geraldine Farrar’s famous picture, “Carmen.”
The cast is excellent, headed by pretty Florence Vidor who also appeared with Mr. Eltinge in “The Countess Charming”; and including Maym Kelso, James Neill, and Gustave von Seyffertitz.
The photography settings and the star’s gowns are exceptionally fine.
Here are the facts : Now how are you going to let your patrons know what you know? In other words: HERE’S WHAT WE’RE DOING FOR YOU— WHAT ARE YOU DOING FOR YOURSELF?
First of all be sure to hook up •with our million dollar advertising campaign!
There are three ways in which you can do this. They are (i) Always using the trademark on your newspaper advertisement, (2) Always showing the trademarks in your lobby or on the front of the theatre, and (3) Always flashing them on the screen inside the theatre. WE’RE PLAYING UP THE TRADEMARK AND TELLING THE PEOPLE TO WATCH FOR IT.
1 VV(J Uiic.
Two 3 sheets Two 6 sheets One 24 sheet
Photos
10 8x10 black and white 8 11x14 colored gelatins
2 23x28 colored gelatins 8x10 photos of star
Cuts and Mats on Production Five one-column Three two-column Two three-column Stock Cuts and Mats of Star Five one-column Three two-column Two three-column Rotogravure
Series of Advertising Layouts: Mats
Press Book
with sales talk, card and letter announcements, suggestions for lobby and other displays.
Heralds
Slides
Window Cards Music Cues
SEE THAT THEY CHANCE TO WHENEVER ^^JK FOR IT.
There are hundreds of thousands of persons reading these ads — see that you get your money’s worth of them!
THE CAST
Dick Tavish Julian Eltinge
Irene Stuart Florence Vidor
Horace Hammer,
Gustave von Seyffertitz
Mrs. Pomeroy Pomfret-.AIaym Kelso
Red James Neill
Pete Larry Steers
Cob George McKenzie
Director William C. de Mille
CONTENTS
1.
Cover — with Billing
2.
About the Picture and cessories
Ac
3.
Advance Post Card Letter.
and
4.
Promotional Ideas
5.
Biographical Sketch
7.
Ad Layouts with Mats
9.
Ad Layouts with Mats
11.
Ad Layouts with Mats.
13.
Lithographs
15.
Advance Publicity
17.
Advance Publicity
19.
Advance Publicity
21.
Advance Publicity
23.
Cast and Synopsis
25.
Synopsis Continued
27.
Current Releases — Para
mount and Artcraft