Paramount and Artcraft Press Books (1917)

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ADVERTISING SUGGESTIONS FOR “THE WIDOW’S MIGHT” LOBBY A life sized cut of Julian Eltinge, backed by a painted cardboard picture DISPLAY of a Western ranch with cows painted on scenery in the distance, and in one corner a large calendar with the head of a beautiful girl thereon would add to the interest. You could have another figure of Mr, Eltinge dressed as a widow, holding up in the right hand five large letters as follows: M I G H T Mimicry Impersonation Gripping Humorous Thrilling these five words to be printed directly under the five letters. STREET DISPLAY A good idea would be to have some Boy Scouts dressed as AND THROWAWAYS girls holding a banner reading: “THE JULIAN ELTINGE ORDER OF BOY SCOUTS” AND THESE boys could pass out slip sheets on which could be the type taken from the local newspaper reading as follows: “See Julian Eltinge at the Theatre today in “THE WIDOW’S MIGHT”— with a big MI G H T Mimicry Impersonation Gripping Humorous Thrilling WINDOW Ask your local window dressers to co-operate with you. One could have DISPLAY a figure dressed in handsome mourning apparel to represent a widow. This would give a good opportunity to display all kinds of rich mourning gowns, wraps and accessories, and you could have the widow followed by five men as follows : ist — a soldier in uniform 2nd — a golfer in golf togs 3rd — a tennis player in tennis suit 4th — man in street dress 5th — man in evening clothes, and a sign reading: “YOU ALL KNOW the POWER of ‘THE WIDOW’S MIGHT’— IT is MIGHTY! It is to be seen at the Theatre on Another window could have the figure of a stunning girl with a baby in her arms, and in this window could be displayed baby accessories with many suggestions for Christmas presents. This window could have a sign reading: “If you were in love with a girl, and caught her sneaking into the apartment of a notorious crook with a babe in her arms, would you forsake her, or would you give her the benefit of the doubt? The answer is told in “THE WIDOW’S MIGHT,” which is to be shown at the Theatre on CAR Some advertisers think this class of advertising most effective, next to newsCARDS paper. Take a photograph of your lobby or window display and have it reproduced on a car card with a photograph of Mr. Eltinge down in one corner. HOUSE You could carry out this same plan on the cover of your House Organ for the ORGAN days you are showing the picture. NEWSPAPER Offer to print a cut in the newpsaper of the best window display and ADVERTISING arouse interest in this way, not only of your patrons, but of the shopkeepers as well. iFlYOU WANT SPECIAL SUGGESTIONS, WRITE TO EXHIBITORS’ SERVICE DEPARTMENT '485 Fifth Avenue, NEW YORK 4