Paramount and Artcraft Press Books (1917)

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Ad-cuts and mats that talk back in dollars and cents. Arthur Brisbane, highest salaried newspaper man in the world has said, “One good illustration is better than a thousand words.’* Paramount line cuts have repeatedly proved the truth of Mr. Brisbane’s statement. Hundreds of exhibitors have told us' that the line cuH we furni h are the b-st business builders they hare ever seen. Why don’t you use Paramount line cuts to bnild your business Ask your Exchange for Music Cues E XHIBITOR’ THEATRE Address S Jonge Premier means, in plain United States “favorite young leading man.’’ His work in “The Son of His Father’’ and “His Mother’s Boy’’ were fine examples of his easy, sane acting in the redblooded Ince characterizations he essays. We give you our word that this picture is better than anything he has ever done — and that means something. Short Reel Subject Travelogue Musical Program We show the famous Paramount Pictures y,* advertised in all the leading magazines. E XHIBITOR’S THEATR showing ’Foremost stars, superbly directed, in clean pictures’ Address of Theatre ThomasHInce presents E Charles ^^The HiredMaii Stor7b7 JulienJosephson This is the sortef picture that made Hr. Ray one of the most popular stars of the day. A typical red>blooded face characterization ; full of "pep” inspiration, and surprises* SHORT REEL SUBJECT TRAVELOGUE MUSICAL PROGRAM We show the famous Paramount Pictures advertised in all the leading magazines. Advertising is like a mince pie — ^you hare to sample it to find out what is in it. 6