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Mailing Campaign for “Amarilly of Clothes Line Alley.”
Advance Post Card No. 1
(to be sent 9 days before showing)
Dear Madam:
Mary Pickford’s next appearance in an Artcraft Picture will be “AMARILLY OF CLOTHES
LINE ALLEY” at the
Theatre on
It is expected that she will duplicate her success in “Stella Maris,” in which she recently scored a sensational triumph, as the same combination of author and director is responsible for this new production, and she is supported by practically the same cast. Don’t miss it."
Manager.
Advance Post Card No. 2
(to be sent 6 days before showing)
Dear Madam:
“AMARILLY OF CLOTHES LINE ALLEY,” Mary Pickford’s latest Artcraft Picture which is
coming to the theatre is
probably the most amusing production in which “Our Mary” has appeared. It presents scenes from the highest to the humblest walks of life, some of which were taken in the famous Chinatown of San Francisco. One shows the big dance halls of the Barbary Coast and the motley crews from the fleets of the world which anchor in the
Golden Gate. The date is
Manager.
Suggested Letter
(To be sent 3 days before showing)
Dear Madam:
When Mary Pickford arrived in San Francisco during the filming of some of the scenes in her latest Artcraft Picture, “AMARILLY OF CLOTHES LINE ALILEY,” a Navy-Marine Corps drive for recruits was being made, and she was invited to lead the big parade through the downtown streets. Dressed in the regalia of a United States Marine, “America’s Sweetheart” took over the baton of the leader of the Mare Island Band of 50 pieces, and marched proudly down the street while a hundred thousand people cheered our “beloved Mary,” and wielding the baton almost as tall as herself, she blew kisses with her free hand to the enthusiastic multitude.
Varied types are shown in “AMARILLY OF CLOTHES LINE ALLEY,” showing the contrast between the upper stratum of society and the people of Clothes Line Alley, the center of the slum district, which proves conclusively that oil and water will not mix. The happiness of the people of the slums is well portrayed as compared with the moral attitude of the bored and restless life of the upper crust.
We thank you for past courtesies and hope to have the pleasure of seeing you at the
theatre on to view this picture.
Yours sincerely,
Manager.
Follow Up Post Card (To be sent to arrive on date of showing)
Dear Madam :
‘AMARILLY OF CLOTHES LINE ALLEY” is being shown at the theatre today.
When the Red Cross officials asked Mary Pickford to speak to 15,000 workmen of the big ship building plant, during the filming of this picture in San Francisco, she wore a coat and hat, and some of the men were doubtful of her identity. “If you’re Mary Pickford where are your curls,” yelled an oil-bedaubed worker Mary whipped off her hat and the famous Pickford curls tumbled over her shoulders. We shall hope to see you during the showing of this picture.
Manager.
FOR FURTHER ADVERTISI NG SUGGESTIONS CONSULT EXHIBITORS’ SERVICE DEPARTMENT 485 Fifth Avenue, New York
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