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Advertising Suggestions for “Amarilly of Clothes Line Alley.”
LOBBY DISPLAY — You could have a large washtub displayed in your lobby, turned upside down and a cutout of Mary Pickford standing on top of it. Around her waist could be a clothes line and on either side cut-outs of her two sweethearts — one a society boy and the other a bartender. They could both have hold of one end of the clothes line and pull in their respective directions. A card could read:
“WHICH ONE WILL WIN THE TUG OF WAR?
COME AND LET ‘AMARILLY OF CLOTHES LINE ALLEY TELL YOU.”
STREET DISPLAY — You could have a boy dressed as a messenger boy, distributing envelopes of yellow paper which might suggest a telegram and inside have a notice as follows:
“MY SISTER ‘AMARILLY OF CLOTHES LINE ALLEY” WISHES TO SEE YOU AT
THE. THEATRE ON AS SHE HAS
IMPORTANT NEWS TO IMPART TO YOU.” (Signed) Bud Jenkins.
WINDOW DISPLAY — This would give a splendid o pportunity for your Hardware store to display washtubs, flat-irons, scrub-brushes, brooms, etc., and have a card in the window:
“ ‘AMARILLY OF CLOTHES LINE ALLEY’ WILL BE SHOWN AT THE
THEATRE ON WHERE SHE AND HER MOTHER
WIELD THESE ARTICLES IN PREFERENCE TO JOINING THE IDLE RICH.”
Your Department Stores could also have a display of all kinds of street and house gowns on life-sized figures in their windows and they could have reading matter something like the following:
“Come in and look all you wish. Our salespeople will not bother you. My clerks will act as guides and give you interesting information.”
And tie this up with a card telling about the Mary Pickford production at the
theatre who refused to become a society woman, preferring to marry a bartender and stick to her old occupation of scrubbing theatres.
Your leading grocery store could also tie up with this by advertising a certain kind of soap, or they could have small cakes made up and handed out at the theatre by the manager, called “Amarilly Soap,” — the kind Mary Pickford uses in her new Artcraft Picture — ‘‘Amarilly of Clothes Line Alley.”
CAR CARDS — In your cars you could have cards as follows:
MARY PICKFORD WILL APPEAR AT THE THEATRE ON
IN “AMARILLY OF CLOTHES LINES ALLEY” AND WILL TELL YOU WHY SHE PREFERRED TO MARRY A BARTENDER TO A SOCIETY YOUTH.
NEWSPAPER ADVERTISING — Link up your ads in your local newspaper with all the local stuff you can
get; for instance: ‘ Did you see the display in Mr. s window of ‘AMARILLY OF
CLOTHES LINE ALLEY?’ You know what it advertises — it shows not only the goods he has for sale, but tells you of the new Mary Pickford photoplay.”
Or you could have the following:
“WHICH WOULD YOU PREFER TO MARRY —A SOCIETY CHAP OR A BARTENDER?”
Mary Pickford will tell you which was her choice in “Amarilly of Clothes Line Alley at the
theatre on
FOR ADDITIONAL SUGGESTIONS PLEASE WRITE TO THE EXHIBITORS’ SERVICE DEPARTMENT 485 Fifth Avenue, New York
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