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Ad-cuts and mats that get across— and bring something back
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pROMINENCE can be gained by two methods. ( 1 ) Buying big space or, (2) using cuts that stand out in sharp contrast from others on the same page. If you don’t want to take big space use Paramount’s line cuts. On a page of half-tones or solid type — the choice of most advertisers — your line cuts will stand out like the proverbial sore thumb.
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XHIBITOR’
THEATRE
ADOLPH ZU KOR jorcgentfg
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•SyVICTORIEN SARDOU
Scenario hy CHARLES E"WH ITTAKER. Dirzckd by EDUARD JOSE
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“La Tosca", is famed in song and story as the world’s greatest, and most tragic heroine. A part ideally suited to the powerful art of Pauline Frederick.
Paramount-Burton Holmes Travel Picture No. T 1086 "Southern Italy"
Paramount-Mack Sennett Comedy t^C usical Program
EXHIBITOR’S
THEATRE W
ADOLPH ZUKOR -presents
% VICTORIES SARDOU
Scenario Jby CHARLES E.T/HITTAKER, Directed by EDWARD JOSE
A mighty picture with a mighty star. The world’s greatest and most tragic heroine brought to the screen by an emotional artist without a peer.
Show Paramount-Burton Holmes Travel Picture No. T 1080 “SOUTHERN ITALY” to give “atmosphere” to the feature.
Send ’em away with a smile ; show a
Paramount Mack Sennett Comedy.
Musical Program
Advertise like the Devil — he gets a lot of business. — Terry Ramsay e