We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
ADVERTISING and LOBBY SUGGESTIONS FOR ‘‘LA TOSCA”
FROM EXHIBITORS SERVICE DEPARTMENT
LOBBY You could use our paper in the scene where Miss Frederick is about to DISPLAY : jump from a high stone wall, with soldiers about to capture her. This and the scene where “La Tosca” kills her pursuer, the Chief of Police, provides the dramatic punch of the story. Take the largest sheet of lithograph you can display in or about the Lobby, cut out the figures so they will be silhouetted against a background and paste on cardboard or stiff backing, and it will make a striking display. Paint on the cut-out some catch line like the following:
“Come Inside and See How the Firing Squad Resembles That of Our German ‘Kulturists’ and How ‘La Tosca’ Dupes Them.”
WINDOW Your local Book Store could display copies of this play, “La Tosca” and DISPLAY : other books by the famous writer, Sardou, with a card reading:
“LA TOSCA” will appear at the Theatre on with
Pauline Frederick in the stellar role. If you are not familiar with this story, it woidd pay you to read it before seeing the picture.”
Your Music Store could have a window display of the Opera score and a card as follows :
“LA TOSCA”, the Famous Opera, will appear in Paramount screen version
at the Theatre on when the music of the Opera will be a
special feature of the showing. All lovers of music should be present to enjoy this treat.
The Department Stores could display handsome gowns on the order of those worn by “La Tosca” and could also have an attractive showing of Fans, since one plays such an important part in the play. A card could read:
“Come to the Theatre on and see ivhat an im
portant part a fan played in the death of La Tosca’s lover, in the Paramount screen version of that Opera.
STREET You could have a band outside your theatre on the evenings of the showing DISPLAY of this photoplay, playing the music of the Opera — La Tosca. This always attracts attention, and would probably be the means of filling your house.
CAR CARDS AND Take a photograph of your most attractive window display and in NEWSPAPER your cars have a card reading:
ADVERTISING “A PARAMOUNT VERSION OF LA TOSCA,’ the FA
MOUS OPERA, WILL BE THE ATTRACTION AT
THE THEATRE on WITH PAULINE FREDERICK AS
THE STAR.”
And the N ewspaper could also have a reproduction of your most attractive window, giving credit to the merchant who got it up. This will link up your campaign with that of the merchant and help him to sell more goods and you more tickets. Be sure to use the Paramount trade-mark which will helii tie up with the million dollar advertising campaign, and you could have the following reading matter:
“CHIEF OF POLICE DECEIVES ‘LA TOSCA’ ”
“The Chief of Police promises to use blank cartridges in the soldiers’ guns to save La Tosca’s lover, but when she expects him to smile at her, she is stunned to find him really dead.”
“LA TOSCA TURNS THE TABLES ON THE CHIEF OF POLICE”
“To save herself and her lover from paying the price asked by the Chief of Police, La Tosca turns the tables on him and kills him. Don’t miss this thrilling
and artistic performance of Miss Pauline Frederick at the Theatre
on
FOR FURTHER SUGGESTIONS CALL ON THE EXHIBITORS’ SERVICE DEPARTMENT, 485 Fifth Avenue, New York.
9