Paramount and Artcraft Press Books (1918)

Record Details:

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Suggested Mail Campaign for “THE WHISPERING CHORUS’’ Advance Post Card No. 1 (To be sent 9 days before showing) Dear Madam: Conceded to be one of the best photoplays ever produced, “THE WHISPERING CHORUS,” a special Cecil B. De Mille production for Artcraft, will be the feature of the bill at the Theatre, next With a large cast of players headed by Kathlyn Williams, Raymond Hatton, Elliott Dexter, Tully Marshall and others, this photoplay should commend itself to your notice as one you cannot well afford to miss seeing. Manager. Advance Post Card No. 2 (To be sent 6 days before showing) Dear Madam: The great Artcraft picture, “THE WHISPERING CHORUS,” which is a special production by Cecil B. De Mille, will be adequately presented at the Theatre, next This superb photoplay unfolds a story of self-sacrifice which is so wonderfully developed as to stamp the production as one of the most unusual ever presented at any theatre. I respectfully urge that you will find this worthy of your attendance at the opening presentation. Sincerely Yours, Manager. SUGGESTED LETTER (To be sent three days before showing) Dear Madam: His conscience awakened by “The Whispering Chorus,” whose clinging melody stirred his heart and brain and quickened gnawing remorse, John Trimble, thief, fugitive and nameless wanderer, makes the supreme sacrifice to preserve the happiness of the woman he loves. This graphic story is fully outlined in Cecil B. De Mille’s splendid special production for Artcraft, “The Whispering Chorus,” which is to be presented at the Theatre, next This is a photoplay of unusual power and distinctive heart-appeal. It embraces all the elements of human interest and it is inevitable that in its development the gamut of human emotions is run. Its various details have been worked out with extraordinary skill of craftsmanship, the result being a cinema offering of exquisite artistry and effectiveness. The management of the Theatre desires to assure you that there will be nothing lacking in the way of accessories and incidental music, to make this presentation one of the notable events of the season. Your kindly co-operation is respectfully invited. Sincerely Yours, Manager. FOLLOW-UP POST CARD (To be sent to arrive on date of showing) Dear Madam: Inasmuch as “The Whispering Chorus,” the superb Artcraft picture which is to be presented at the Theatre today ( ) promises to prove a record breaker, we have made special arrangements to accommodate our patrons, and we will be glad to extend you every courtesy. Sincerely Yours, Manager. l