We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
Advertising Suggestions for the Exploitation of
“THE WHISPERING CHORUS”
LOBBY Have a large ear, with a cupped hand beside the lobe, painted and beneath DISPLAY : it attach a card bearing the following inscription:
“He's listening to ‘The W hispering Chorus .' Conscience may make cowards of most men, but John Trimble did not beloyig to that class.”
WINDOW Have several handsome women’s gowns, hats and other articles of feminDISPLAY : ine wear, all of the highest grade, displayed in store windows, with a card reading:
“His wife's love for finery did much to cause the downfall of John Trimble, but he was reclaimed to manhood by ‘The W hispering Chorus / and bravely atoned his faults .”
STREET Utilize a fife and drum corps, one of them carrying a banner as they march DISPLAY : through the streets, bearing the following:
“‘The W hispering Chorus' teaches loyalty to principle and duty as well
as to flag and country. It will sound its message at the
Theatre, next
CAR Print in colors, if possible, cards showing the ear and cupped hand and be
CARDS: neath this the words:
“If you desire to hear ‘The W hispering Chorus ,' see the superb Paramount picture at the Theatre next
NEWSPAPER The same idea suggested for lobby display and car cards, may be ADVERTISING : utilized in large space advertising in the newspapers. The following
headlines in addition thereto, are suggested:
“Trimble's Conscience Awakened by ‘The W hispering Chorus.' ”
“Self-Sacrifice Dominant Theme of ‘The Whispering Chorus .' ”
“ ‘ Awake to Duty!' Refrain of ‘The W hispering Chorus’ That Regenerated John Trimble's Soul.”
SPECIAL As a special feature designed to make the production impressive, have a MUSIC: chorus of several voices sing a plaintive aria behind the scene, or a phono
graph might be employed instead.
REMARKS : Exhibitors are urged to do their utmost in displaying this wonderful picture, which , is the first Cecil B. de Mille SPECIAL production since “Joan the Woman.” House managers should not hesitate to spend money in exploiting this magnificent feature, as the investment is bound to pay.
FOR FURTHER SUGGESTIONS PLEASE WRITE TO THE EXHIBITORS’ SERVICE DEPARTMENT 485 Fifth Avenue New York
3