Paramount and Artcraft Press Books (1918)

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Suggested Mail Campaign for “NAUGHTY, NAUGHTY!” from Exhibitors’ Service Department 485 Fifth Avenue, New York ADVANCE POST CARD No. 1 (TO BE SENT 9 DAYS BEFORE SHOWING) * Dear Madam : “NAUGHTY, NAUGHTY !” is the title of the Paramount Picture, which will be shown at the. . . . Theatre on. with Enid Bennett as the star. It is a charming humorous story and shows how easy it is for a small town girl, after she has visited New York, to rejuvenate her old-fashioned, narrowminded, mid-western town up to her own modernized point of view. It will delight you, we feel sure. Manager. ADVANCE POST CARD No. 2 (TO BE SENT 6 DAYS BEFORE SHOWING) Dear Madam : At the Theatre on Enid Bennett, the star in the Paramount Picture, entitled “NAUGHTY, NAUGHTY!’’ plays a decidedly different role from the one in her recent picture, “The Keys of the Righteous.” Miss Bennett is supported by a splendid cast, including her younger sister, Marjorie, who makes her photoplay debut in this production. Don’t fail to come. Manager. Dear Madam : SUGGESTED LETTER (TO BE SENT 3 DAYS BEFORE SHOWING) The story of Enid Bennett’s rise to fame is made all the more interesting by the fact that after she finished her education she went to work in a business office in Perth, Australia, and there she was “discovered” and engaged for the part of “Modesty” in “Everywoman.” When Thos. H. Ince was in Australia he happened to see Miss Bennett playing in repertoire with Fred Niblo and Josephine Cohan, and gave her a contract to appear in pictures under his direction. Her training on the legitimate stage greatly helped her, and while the ingenue role is her strongest point, she can be as dainty and charming a comedienne as the screen knows. The theme of “NAUGHTY, NAUGHTY !” is not, as the name would indicate, a travesty on light opera, but a true to life story of a girl. It entirely lives up to its seduptive title and shows the struggle of a girl to overcome the deep-rooted prejudices of her charming though old-fashioned sweetheart — with what success — will be seen at the. ....... .Theatre on , when “NAUGHTY, NAUGHTY!” will deliver its message to you. Manager. (FOLLOW-UP POST CARD) Dear Madam : i;L V; “NAUGHTY, NAUGHTY!” the Paramount Picture which we are showing at the. . ... . . . . .Theatre today is full of laughs from start to finish and contains many new and unexpected twists of plot. Come and see Enid Bennett flit from the sublime to the ridiculous. Manager.