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Advertising Suggestions for “ NAUGHTY, NAUGHTY!”
LOBBY DISPLAY: You could have two large dolls, — one dressed in plain gingham and the other in the smartest clothes obtainable, and have one labeled “Roberta Miller” and the other “Naughty, Naughty!” A card in your lobby could read :
“COME INSIDE AND SEE HOW A TRIP TO NEW YORK CITY MADE ROBERTA MILLER “NAUGHTY, NAUGHTY!"
STREET DISPLAY: You could have similar dolls or the same ones could be mounted on a toy automobile and after being driven through the streets could stand in front of your theatre, with banners on the sides reading :
“COME TO THE— -THEATRE ON-— AND SEE IF A
TRIP TO NEW YORK MADE A PLAIN LITTLE
COUNTRY GIRL REALLY ‘NAUGHTY, NAUGHTY!’"
WINDOW DISPLAY : Your largest department store could have life sized figures dressed in the two different styles mentioned above— one in plain gingham and the other in the smartest street costume possible, and she could be leading three thoroughbred bulldogs. These could be labeled as follows :
The first one bearing a card :
“I wonder what Lillyville will say about us.”
The second :
‘ ‘ Don’t you think ‘ The Spirit of Spring’ dance will shock these rubes? ” The third :
“I can see New York’s finish after this trip.” and the figure of the smartly gowned girl could have a banner waving labeled :
“We should worry.”
A card in the window should read :
“AT THE— THEATRE ON— 'NAUGHTY, NAUGHTY!’
WILL SOLVE THESE PROBLEMS FOR YOU.”
Your local toy store could have a similar idea to that suggested for the Lobby and Street display and they, no doubt, would furnish you with the necessary toy automobiles and dolls. A card^in their window could be similar to the one in the Department Store.
CAR CARDS: Take a photograph of your Department Store window and insert it in your car cards. This will doubly advertise your campaign and doubly arouse the interest of your community. And the Department Store might split 50-50 on interest with you.
NEWSPAPER ADVERTISING: Also have a photograph of your Department Store or Toy Store window in your newspaper and reading matter as follows : “DO SMART CLOTHES NECESSARILY MAKE A GIRL ‘NAUGHTY, NAUGHTY’?”
This question will be answered at the — theatre on — .
“HOW ONE GIRL REJUVENATED AND HUMANIZED AN OLD-FASHIONED TOWN.”
At the — theatre on— -“NAUGHTY, NAUGHTY!” will show you how easy it is for an up-to-date girl to overcome the deep-rooted predjudices and habits of her narrow-minded sweetheart.
For Further Advertising Suggestions Write in to Your EXHIBITORS’ SERVICE DEPARTMENT 485 Fifth Avenue, New York
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