Paramount and Artcraft Press Books (1918)

WHAT YOU SHOULD KNOW ABOUT “THE BLUE BIRD” This photo spectacle was adapted by Charles Maigne from the play of Maurice Maeterlinck, the great Belgian philosopher, dramatist and poet. “The Blue Bird” is considered to be his masterpiece, and has been widely published throughout the world, five translations having been made in America as well as a stage version. The film is one of the most stupendous productions ever conceived in motion photography, from a spectacular standpoint, requiring colossal settings, great multitudes of actors and hundreds of expensive costumes. More real actors appear in “The Blue Bird” than any picture yet released, and it required three months of unceasing labor to complete it, and the expenditure of an enormous amount of money. It represents in the highest degree the art of photography, supernatural effects being shown through multiple exposures. It would have been impossible to properly adapt this great work to motion pictures if the technical staff of the Famous Players-Lasky Corporation had not discovered novel methods of photography and special effects, which will cause much comment by the public who will view it with amazement and admiration. Maurice Tourneur, an artistic producer of international reputation, staged the photoplay. A remarkable feature is the clearness of the story notwithstanding its allegorical and symbolical nature, which is so easily followed that a child can understand it. While the central figures are two children, the cast is filled with actors selected for their talent and ability to fill the scores of roles called for by the play, and to secure the proper types the world of art, drama and screen was drawn upon. ACCESSORIES (Obtainable at your Exchange) Paper Two one-sheets Two three-sheets Two six-sheets One-half sheet window card 24-sheet stand Photos 6 8x10 black and white 8 11x14 colored gelatins Cuts and Mats on Production Five one-column Three two-column Two three-column Series of Advertising Layouts: With Mats Slides Music Cues Novelty Booklet. “The Blue Bird” THE CAST Tyltyl .Robin Macdougall Mytyl Daddy Tyl Mummy Tyl Gaffer Tyl Granny Tyl Florence Anderson Berlingot Berlingot’s daughter .Katherine Bianchi Fairy Berylune . . . . Light . .Gertrude McCoy Night Dog Cat Fire Water Milk Sugar Bread TABLE OF CONTENTS Cover, with Billing Inside Cover: What You should Know, Accessories, Casts and Contents 1 -2-3 — 1 — Ad Cuts and Mats 5 — Mailing Campaign 7 — Advertising Suggestions 9-11 — Sketch of Maurice Maeterlinck 13-15 — Cast and Story 1 7-19-21-23-25 — Advance Publicity 26 — Notice to Exhibitors. 27 — Music Suggestions 28 — Posters, Slide and Window Cards Inside Cover — Production Cuts and Mats Back Cover — Latest Releases.