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SUGGESTED MAILING CAMPAIGN FOR THE EXPLOITATION OF
“THE BLUE BIRD.”
Post Card No. 1
(To be sent nine days before showing.) Dear Madam:
It affords us great pleasure to announce that the superb symbolical photo-production extraordinary, “The Blue Bird,” by the famous Belgian poet, Maurice Maeterlinck,
will be displayed at the
Theatre, next
This is in every respect a masterpiece, produced for Artcraft release, and you doubtless will wish to see it. We shall be glad to see you at our theatre on the date mentioned.
Sincerely Yours,
)
Manager.
Post Card No. 2.
(To be sent six days before showing.) Dear Madam:
The superb Artcraft picture extraordinary, “The Blue Bird,” a visualization of the famous symbolical play of the same name, by Maurice Maeterlinck, will be displayed at the .Theatre,
next
It is perhaps needless to remind you that this is a picture production of the greatest magnitude, unequalled in the cinema world, and that if you fail to see it, you will suffer a distinct artistic loss.
Sincerely Yours,
Manager.
PERSONAL LETTER (To be sent three days before showing)
Dear Madam:
The pursuit of happiness is one of the ennobling characteristics of mankind. But for it, civilization would lapse back to primal savagery. Philosophers have sought it as being the panacea for all the manifold ills of society of every degree.
Maurice Maeterlinck, the “Belgian Shakespeare,” and world-famed philosopher, tells how happiness may be found in his wonderful symbolical play, “The Blue Bird,” which has been picturized most elaborately for Artcraft pictures by Maurice Tourneur, one of the most celebrated directors in the cinema world. This superproduction will be displayed at the Theatre, next
The story of “The Blue Bird” is a philosophical dissertation upon life, in which all things are endowed with life and speech, and in which one is given a glimpse of the hereafter. The dead awaken, with messages for the living, and the Unborn are shown as they impatiently await their advent into life upon earth. A production of surpassing beauty, with an exquisite theme and a plainly discernible allegory, it is, nevertheless, so clearly interpreted, that the simplest child can appreciate and enjoy the picture.
We respectfully urge that this great spectacle is worthy of your most careful consideration, and we are convinced you will take advantage of this opportunity to see perhaps the finest cinema productions as yet made.
Sincerely Yours,
J
Manager.
FOLLOW-UP POST CARD (To be sent to arrive on date of showing.)
Dear Madam:
We beg to remind you that Maurice Maeterlinck’s magnificent symbolical spectacle,
“The Blue Bird,” will be given its premier presentation in this city at the
Theatre, today ( ) and that it will be displayed with elaborate care.
Hoping to see you among those who will attend this display, we are,
Respectfully Yours,
Manager.