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SPECIAL FEATURE ARTICLE
For Use of Exhibitors in Their House Organs or of Editors Who
Desire an Original Story on Cecil B. De Mille or His Superb
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Production of “The Squaw Man”
AN ARTCRAFT PICTURE
Cecil B, DeMille’s New Artcraft Photoplay ‘^The Squaw Man” Is a Drama Without Frills But Intensely Appealing
Picturization of Edwin Milton Royle’s Famous Play Has all the Elements of Human Interest, Pathos, Tragedy and Humor and is filled with Charm Throughout
T N the past several months the genius of Cecil B. De INIille for the direction and production of motion pictures that differ vastly from the ordinary film has been recognized more fully, perhaps. than ever before. From “Joan the Woman” to “Till I Come Back to You,” a series of superartistic productions have graced the screens of the country and with each one there has been some advance in quality, technique or in one way or another.
Tentative use of a certain color process to pick out spots of light, such as a fire, a beam of moonlight, etc., has developed some surprisingly beautiful effects— as for example in the night scene on the Venetian Canal in “Old Wives for New,” or the Chinese New Year celebration in “The Whispering Chorus.”
There are some plays that, like wine, improve with age and such a play is “The Squaw Man,” which was first presented to the public as a stage attraction in New York in 1906, when it jumped into immediate popular favor. Edwin Milton Royle is the author and on every hand, after the play had had its metropolitan premiere, he was congratulated for the remarkable combination of the various essential parts of drama into a whole that lacked nothing necessary to successful entertainment.
It may be described as a drama without frills. It has no “purpose,” beyond entertainment and
the attainment of dramatic perfection ; it is not dependent upon some one sensational “stunt” or feature, for its popularity. It divides up the importance of role among many players — and it is unquestionably possessed of true human interest, humor, pathos, and charm of investiture in
marked degree.
Someone has said, inorder to successfully entertain the public the dramatist must makethem laugh, make them' wait, make them cry. “The Squaw Man” does all of these things. The Lasky company used it as its premiere production. It was directed by Cecil B. De Mille and now, after a lapse of several years, it has been revived, reproduced, completely changed as to cast and investiture and appears in the form of a perfect film drama, a modem version of Edwin Milton Royle’s famous play.
Cecil B. De Mille, in the intervening years, has achieved much in the way of advanced' methods of techinque,. having brought to perfection the talents in this direction he exhibited' even in the earliest days of his entry into the motion picture business. He has greater facilities today than he had when “The Squaw Man” was first produced, and these have been utilized in every possible way to enhance the production. In a word, he has had the rare chance of seeing his picture and then doing it all over again. An all-star cast of players has been chosen.