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NEW STRINGS FOR YOUR BOW
A CHAT WITH EXHIBITORS
BY
— GORDON H. PLACE —
CONCERNING
ENID BENNETT IN “HAPPY THOUGH MARRIED”
A Paramount Picture.
JUST A WORD IN CONFIDENCE
Got a lot of married friends, haven’t you? They go to your theatre pretty regularly, don’t they?
But at the same time you know a lot of married folks who are wedded to their own fireside, don’t you?
Wouldn’t you like to get that latter class into your house for one evening, just to break them out of the rut, and get them started on a habit that will make their lives a little less monotonous, and your box office receipts just a little heavier?
Take a tip from us: This picture has a hundred laughs for all the married folk, and the more pointedly you can get this idea home to them, the better your business will be.
Two S^nts for You.
/CIRCULARIZE extensively to the married peopie of your community. Get a list from the county clerk’s office of those to whom marriage licenses have been issued in the last three or four months and include them.
Advertise a “bride’s matinee” for young married women, but do not exclude any others who may attend. Advertise that you will give frge admission to all brides who have married within two weeks prior to the date of showing. This will arouse general interest and curiosity.
Lines for Your Ads.
The bride suspected that her husband was a cynic and did not really love her; and the photograph she found seemed to indicate “A past.” When the beautiful Spanish girl appeared on the scene it seemed to clinch matters, but when all was plained she was “Happy Though Married.”
ex
THE bride jumped to a wrong conclusion when she found the cynical references in the book heavily underscored. She thought her husband was a wicked cynic. She thought even worse of him when a beautiful Spanish girl appeared, but all was eventually explained and the threatened heartbreak was averted. They were “Happy Though Married.”
Credit To Whom Credit Is Due.
The Star.
Enid BENNETT has starred in the following Paramount pictures :
“The Keys of the Righteous” “Naughty, Naughty”
“The Biggest Show on Earth”
“A Desert Wooing”
“The Vamp”
“The Marriage Ring”
■ “When Do We Eat>”
“Fuss and Feathers”
I
The Makers.
7' HE story is by Lois and Arthur Zellner, and was scenariorized by C. Gardner Sullivan.
Fred Niblo, who in private life is Adiss Bennett’s husband, directed her and the photography was by Robert Newhard.
Thomas H. Ince supervised the production. It is a Paramount picture.
The Cast.
SUPPORTING Miss Bennett in “Happy Though Married” is a thoroughly capable cast which includes Douglas MacLean as Stanley Mountjoy; Philip McCullough as Bob Davis ; Hal Cooley as Jim Mountjoy; Vola Vale as* the Spanish girl, Diana Ramon, and Lydia Yeamans Titus as Aunt Mattie.
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