Paramount and Artcraft Press Books (1918)

EXHIBITOR’S PRESS BOOK PRESS STORIES CHARLES KENMORE ULRICH, Editor /^temfOIlSmAYF.RS -TASKV CORPORATION M £ ADOLPtl ZUKOR;>nr«. JESSEL.LASKYt^«Pm CEOLB.DEMILLEZf/rctArCcnenit ' r*NEW YORK- • AD CUTS and MATS Chats With Live Exhibitors on Ethel Clayton and Her New Photoplay, Maggie Pepper^ ^ The success achieved by Ethel Clayton in her previous Paramount pictures, “The Girl Who Came Back,” “Women’s Weapons” and “The Mystery Girl,” has demonstrated her popularity most emphatically. Miss Clayton’s ability as actress, her individual charm and her winsomeness, are assets which make all of her starring vehicles box ofhce attractions of supreme merit. In her latest Paramount picture, “Maggie Pepper,” a picturization of a famous stage play, Miss Clayton has a splendid role and no up-todate exhibitor of discernment will overlook the opportunity to present this sterling photoplay to his clientele. Ethel Clayton, Star Ethel CLAYTON is a young actress of beauty and talent, and she has magnetism. These are great assets which have advanced Miss Clayton far on the road to stellar fame. That she is versatile is generally recognized and that her role in “Maggie Pepper” will increase the number of her admirers vastly, is a certainty. When it is said that her impersonation of Rose Stahl’s famous part on the screen is in no wise inferior to the stage characterization made famous by Miss Stahl, there is little, if anything, to add. Miss Clayton’s work as Paramount star has been delightful in the past and it promises to be more so in the future. Charles Klein, Author CHARLES KLEIN, author of numerous successful plays, who went down with the Lusitania, wrote and produced “Maggie Pepper,” which, after its presentation at the Harris Theatre, in New York in December, 1911, was a famous stage success. Rose Stahl appeared in the stellar role and it served to TABLE OF CONTENTS Front Cover — Billing Inside Front Cover Production Cuts and Mats Page Editorial Contents 1 Ethel Clayton Discusses “Maggie Pepper” 3 Cast and Story 5 Publicity Notes 7 Ad Cuts and Mats 9-10-11 Advance Press Stories 13-15 Exhibitors’ Accessories 17 Mail Campaign 19 Inside Back Cover Paper and Slide Back Cover Latest Releases place her fame as actress on an enduring foundation. The beauties of the stage version have not been lost in the picturization of its admirable story. Gardner Hunting, Scenarist Gardner hunting, who picturized “Maggie Pepper,” for Miss Clayton, is a brilliant scenarist who has numerous photoplay successes to his credit. He has done excellent work in this picture, the continuity of his story being almost flawless. An Unusual Story Maggie pepper is a department store employe with much ability. She has been caring for Claire, her dead brother’s child, because the mother is more or less worthless. The latter marries again and demands Claire. Her husband is a crook and they plan to raise the girl as a “dip” or pickpocket. Maggie reluctantly lets Claire go and settles down to hard work. John Hargen, manager of the store, is anxious that his ward shall marry ' Joe Holbrook, the owner. Hargen j dislikes Maggie because he knows that she realizes how inferior are his methods. Holbrook returns from Europe and meets Maggie. He is impressed and when the manager discharges her, hires her again. His fiance gives back his ring in anger. Meantime Claire’s mother is arrested for shoplifting and sent to jail. When she is released she tells Maggie her husband has planned to steal the child. That night Joe comes to plead with Maggie to return to his employ, she having resigned because she believed she was the cause of the breaking of Holbrook’s engagement. He insists but she refuses. Thefi the kidnapping attempt is made. In the melee Joe is slightly wounded. He pretends it is serious and stays in the house over night. Next day he demands not only that Maggie shall come back to the store but marry him as well —and she finally capitulates. The miscreants are captured and all ends happily. Chester Withey, Director CHESTER WITHEY, who directed “Maggie Pepper,” his first photoplay for Paramount, is a director of ability who was long associated with David W. Griffth and other notable producers. He will be remembered for his excellent direction of “The Hun Within” and in his latest effort he again demonstrates his ability and skill. Splendid Supporting Players COMPANY of brilliant cinema players support Miss Clayton in this production. Elliott Dexter, a famous actor, well known to Paramount and Artcraft picture fans, is leading man. Other notables in the cast include Winifred Greenwood, Tully Marshall, Raymond Hatton, Marcia Manon, Billy Elmer and Clarence H. Geldart.