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NEW STRINGS FOR YOUR BOW
A CHAT WITH EXHIBITORS
BY
GORDON H. PLACE
CONCERNING
PAULINE FREDERICK IN “PAID IN FULL”
A Paramount Picture
A Word To You.
IN presenting Pauline Frederick in “Paid in Full” to your patrons you have the assurance in the first place of the great popularity of this successful actress. Her rich, full beauty, her splendid stage presence, her remarkable personality, and above all, her artistry in the portrayal of the wide range of emotional types given her in her various roles, have won for her a remarkably large and faithful following.
In this drama the splendid emotional powers of Miss Frederick are given full play, and she rises to the heights and sinks to the depths of emotional feeling with unusual power.
It is seldom that a star has a vehicle so admirably adapted to her own personality as “Paid in Full” is adapted to Miss Frederick’s own special powers.
Pauline *s Photoplays,
AULINE FREDERICK has appeared in the following Paramount Pictures :
“Zaza”
“Bella Donna”
“Lydia Gilmore”
“The Spider”
“Audrey”
“The Moment Before”
“The World’s Great Snare” “The Woman In the Case” “Ashes of Embers” “Nanette of the Wilds”
“The Slave Market” “Sapho”
“Sleeping Fires”
“The Love that Lives” “Double Crossed”
“The Hungry Heart”
“Mrs. Dane’s Defense”
“La Tosca” “Resurrection”
“Her Final Reckoning” “Fedora”
“A Daughter of the Old South”
Lines for Advertising.
WHEN a worthless man steals from his employer and deceives his wife as to the source of the money, it is usually the woman who pays. In this case she “Paid in Full," but the toll of retribution was met by the scoundrel.
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“r^AID IN FULL” was written L across the paper, and it cleared her husband from the chance of disgrace— but he had gone so far in forcing his wife to an awful extremity that he could not face the music.
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Retribution was the price
he paid, when his own cowardliness caused him to force his wife to get the paper that cleared him of his crime. He “Paid in Full” with his worthless life.
Supporting Artists.
How to Exploit It.
'^HOSE who add much to the value of “Paid in Full” by their support in the cast are Robert Cain, Wyndham Standing, Frank Losee, Jane Farrell and Vera Beresford.
So admirably are these artists adapted to the special character parts which they play that it would seem that the play had been written specially for them.
The best exploitation angle on this picture besides the star, is the fame of the play. When first written it had a record breaking run in New York, later toured for several years, and since has^ been one of the biggest stock successes all over the covmtry.
In your circular letters and publicity call attention to this fact. Everyone has heard of the play. Those who saw it will be curious to see it also on the screen, and those who didn’t will want to see it also.
The picture is a straight dramatic production, and should be handled as such. Circular letters, newspaper advertising and posters are the only mediums you need use.
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