Paramount Press Books (1918)

PUBLICITY NOTES FOR LIVE-WIRE EXHIBITORS For Newspapers and House Programmes MR. EXHIBITOR: — On this page are just the kind of news items the motion picture editors of your local newspapers WANT and WILL PRINT at any time. Send a column of this page to each of your two or more important newspapers. If you prefer it, have your stenographer typewrite the stories and insert the name of your theatre in each item and then send them to the motion picture editors. THIS MEANS DESIRABLE PUBLICITY FOR YOUR THEATRE AND ATTRACTIONS. These items also may be used to advantage in your house programme. Exclusive Stories For Photoplay Editor From Theatre THE new Paramount-Sennett Comedy, “Trying to Get Along,'’ was produced with an all star cast. Charlie Murray, Charlotte Minean, Harriet Hammond, Ivala Pasha, Jim Finlavson and Mrs. Pat Kelly have the leading parts; but even the “bits” were taken by such actors as Ben Turpin, Charles Conklin and Ford Sterling. Some of the prettiest girls ever seen on the screen are flashed on and tantalizingly flashed off again in the cafe scenes and in the beauty parlor. * * *■ # Louise Fazenda, the famous ParamountSennett comedienne, who is, beyond all question, the funniest girl in the world, has a superstition in favor of things that are sweet. Like most of the little Sennett girls, she saves her money and invests it with care and discrimination. Louise finds that she always wins on sugar stock. No gambling on margins. She buys the stock outright and draws the dividends. * * * One of the uproariously funny “gags” of “Trying to Get Along,” a new Paramount-Sennett comedy, takes place in a cafe where Charlie Murray is supposed to be giving a party. He has a champagne bottle concealed in his coat-tail pocket and, in the midst of the excitement, the cork pops off. It drenches the whole cafe and, as Charlie turns in alarm, it catches the merrily dressed cabaret girls and half drowns them in fizz water. * * * Jim Flynn, the famous heavyweight boxer who has fought nearly every big pugilistic star now before the public, has become an actor. His former trainer, “Abdul the Turk,” is now athletic trainer for Mack Sennett, the comedy king. Wherefore Abdul persuaded his old pal and idol to take up the pictures as a new job. The studio, with due respect to Flynn’s manhandling record, is nervously waiting for the tjtpe when he appears for the first time in a mob scene. Thus far his one part has been that of a Bolshevik gent with bushy whiskers to his intense disgust. Exclusive Stories For Photoplay Editor From Theatre Douglas “cheerfulness” MACLEAN and Doris “Happiness ’ ’ May wouldn ’t be very much out of order as names for the new stars who are now co-starring at the Thomas H. Ince Studio in Paramount pictures. These two celebrities have become known among their coworkers as “the apostles of happiness. ’ ’ The buoyant spirit of youth characterizes everthing they do and instills within their pictures a delightful sparkling comedy which is of a genuineness that is rare. An outward, concrete sign of this glorious youth is reflected in their surroundings which they have beautified to fit their dispositions. Mr. Mac-Lean has covered his dressing room with a wallpaper of a beautiful design, being of a light blue covered with bluebirds. The draperies and other effects are the same shade as the birds. Miss May has had her rooms papered in pink paper dotted with beautiful yellow butterflies, and a large vase filled with pink roses, freshly cut every day, is always to bo seen in a conspicuous place. * * * It is not often that a grown man gets a chance to name himself. Charles Conklin, the famous Paramount-Sennett comedian, has done it twice. Conklin is the actor who nearly always appears with Ben Turpin. On the screen he has a fierce mustache and is usually leading poor Ben astray somehow or another. When he first came to the Sennett company there was another actor named Conklin in the studio; so Charles took the name of Lynn to save confusion. All of his big Sennett successes have been made in the name of Charles Lynn. Hereafter he will use his own name. He will be Charles Conklin on Ihe screen and will continue to appear with Ben Turpin. * * * Thomas H. Ince s new Paramount production, “Other Men’s Wives,” which was written especially for Dorothy Dalton by C. Gardner Sullivan, is catching on heavily everywhere. 7 Exclusive Stories For Photoplay Editor From Theatre GEORGE FITZMAURICE, director of “The Witness for the Defense,” Elsie Ferguson’s great Paramount-Artcraft picture, is a thoroughly trained man in his field and lias many picture successes to his credit. He was born in France and identified himself with screen direction many years ago. One of his most prominent features was the “Naulhaka” which scored an instantaneous success on its presentation. Mr. Fitzmaurice is a recent acquisition to the ParamountArtcraft forces, and the first picture made by him for the Famous PlayersLasky organization was ‘ ‘ The Witness for the Defense,” although his second picture, “The Avalanche,” starring Elsie Ferguson, was the first to be released. Mr. Fitzmaurice is a director of discretion and artistic taste as all who see ‘ ‘ The Witness for the Defense ’ ’ will testify. * * * The Toledo battle between Willard and Dempsey proved an inspiration to Charles Ray, the motion picture idol, according to a statement from his New York offices. The Paramount star has taken up boxing, after hiring a number of professional trainers to work him into condition. He carries his daily bouts up to twelve fast rounds and has developed footwork and speed which made it feasible to introduce realistic fight scenes in his new picture — now titled “The Egg Crate Wal lop ’ ’ — upon which he was working when the big fistic event was pulled off. * * * Running an open-air theatre seating two-thousand and running it against the strongest opposition in the world is the successful accomplishmet of William Brandt, who last summer took over the operation of Feltman’s Open Air Theatre at Coney Island, New York. Mr. Brandt has accomplished this feat by following two courses — booking Paramount-Artcraft pictures as the backbone of his summer program and advertising all over the roads of Brooklyn leading to Coney Island, just as if he were selling seats under the big top.