Paramount Press Books (1918)

EXHIBITOR’S PRESS BOOK CHARLES KENMORE ULRICH, Editor. PRESS STORIES ; FAMOUS PIASTERS -LASKY CORPORATION J AOQUB ZUSDB9HB JESSE L.LASKY tVr Pm CECIL B DE MILLE DnvOtrJmnd AD CUTS and MATS Fads of Interest Regarding Maurice Tourneur's Latest Paramountjdticrafy-Sfiecial Picture “ The White Heather MAURICH TOURNEUR internationally fampH<U as a producer oi'rrras'Srve motion pictures. His production of “The Blue Bird’’ for Artcraft and his more recent Paramount-Artcraft picture, “Sporting Life,” proved his complete artistry beyond question. All of Mr. Tourneur’s pictures are box office winners and his latest production, “The White Heather,” which was triumphantly presented in New York, will prove no exception. Maurice Tourneur, Producer. ENTERPRISING, talented, re* — 1 sourceful and a director of discrimination, Maurice Tourneur is a Frenchman of rare attainments and an artist of cultivated taste. An actor and stage director in Paris for years, he was among the first men identified with the stage to employ his talents in the field of the silent drama. As a director associated with the Famous Players-Lasky Corporation, Mr. Tourneur made numerous cinema productions all of which were as artistic as they were successful. Chief among his pictures was his remarkable screen interpretation of Maurice Maeterlinck’s “The Blue Bird,” one of the finest creations ever issued under the Artcraft trademark. He directed Elsie Ferguson in “Barbary Sheep,” “The Rise of Jennie Cushing,” “Rose of the World” and “A Doll’s House,” Mary Pickford in “The Poor Little Rich Girl,” and Marguerite Clark in “Prunella.” Then came “ “Sporting Life,” Mr. Tourneur’s first independent production, and this is followed by “The White Heather.” Mr. Tourneur has a thorough knowledge of the history of costumes and decorations, studied the principles of light and optics and he is an undisputed aqthority in his field, TABLE OF CONTENTS. Front Cover — Billing Inside Front Cover Handling of Mats Explained t>y Expert. Page Editorial Chats 1 Production Cuts and Mats 2 Maurice Tourneur, Producer.... 3 Production Cuts and Mats 4 Cast and Story of “The White Heather’’ and Press Review. 5 Production Cuts and Mats 6 Publicity Notes 7 Production Cuts and Mats 8 How Dr. Hugo Riesenfeld Put On “The White Heather’’... 9 Advertising Cuts, Mats. .11 12-13-14 Advance Press Stories 15 Exhibitors’ Accessories 16 Advance Press Stories 17 Special Mat Story 19 New York Press Paises “The White Heather’’ 20-21 Mail Campaign 22 Trade Press Indorses “The White Heather’’ 23 Accessory Order Blank 24 Inside Back Cover — Data on Lithos. Back Cover — Latest Comedy Releases. Cecil Raleigh, and Henry Hamilton, Playwrights, Authors. /^ECIL RALEIGH and Henry Hamilton, celebrated English playwrights, are authors of “The White Heather,” which was produced at the Drury Lane Theatre, London, on August 16, 1897, and which ran with enormous success for a year. Tt was then produced in the provinces and ultimately reached this country, where its English success was duplicated Mr. Raleigh wrote “Sporting Life” in collaboration with Seymour Flicks. A Dramatic Story. I ORD ANGUS CAMERON, of * — 4 the White Heather country, finds himself seriously embarrassed financially during a panic on the stock exchange, and goes to Donald Cameron on his country estate for a loan. Donald refuses ] because Angus will not contract a favorable marriage with one of his Under compelling neces sity, ruin staring him in the face, Angus decides to rid himself of a secret marriage made with Marion Hume on board his yacht before it was sunk. Many fathoms under water lies the documentary evidence ; one witness is dead, and the other has long vanished, a sailor on some long voyage. During a hunt he accidentally shoots his own son by this marriage, and this leads to a revelation, Marion announcing the alliance to protect her injured child. When it is denied by Angus, she goes to her father, James Hume, while two modest admirers search for the missing witness in the London haunts of the underworld. David Hume makes a fight in the courts for his daughter’s honor, but the case is lost from lack of evidence, and Hume is ruined on the exchange, dying when he is unable to meet his liabilities. The missing witness is found, but Angus has not been idle, and he bribes the witness to disappear again. There remains only the papers on the sunken yacht, encased in a chest. Diving operations are in progress there. Lord Angus and the two humble admirers of Marion hasten to the scene. One of the latter goes down. So does Lord Angus. They meet at the wreck, Angus armed with a knife. In the struggle he accidentally cuts his own air tube, and is lost. The survivor comes back with the much-desired proofs of the marriage and claims Marion for his own. Excellent Players. THE various roles of “The White Heather” are in excellent hands. H. E. Herbert, a well known actor, is Lord Angus Cameron, and Spottiswoode Aitken, well known to Paramount and Artcraft audiences, has a strong part. Others in the cast include Ben Alexander, Ralph Graves, Mabel Baffin and Jack Gilbert, all screen players of reputation,