Paramount Press Books (1918)

PUBLICITY NOTES FOR LIVEWIRE EXHIBITORS For Newspapers and House Programmes MR. EXHIBITOR: — On this page are just the kind of news items the motion picture editors of your local newspapers WANT and WILL PRINT at any time. Send a column of this page to each of your two or more important newspapers. If you prefer it, have your stenographer typewrite the stories and insert the name of your theatre in each item and then send them to the motion picture editors. THIS MEANS DESIRABLE PUBLICITY FOR YOUR THEATRE AND ATTRACTIONS. These items also may be used to advantage in your house programme. Exclusive Stories For Photoplay Editor From Theatre WANDA Hawley is the latest addition to the ranks of jazz band conductors. The winsome Lasky actress hosts of the most unique of orchestras, consisting of exactly two performers equipped with no other instruments than a lone piano. Miss Hawley, while at work on ,T. Hartley Manners’ “Peg 0’ My Heart,’’ accidentally discovered the other half of her band while playing a concert piano which was part of a set. This half — which includes the violins, trombones, cellos and in fact everything except the piano — consists of a prop boy with such talented vocal cords that he is able to imitate a score of instruments. The new band is looking for a capable bass drum imitator. * * * -K The throng of bellboys provided for the Florida hotel set in the tentatively titled ‘ ‘ Love Insurance ’ ’ clustered about Bryant Wahsburn as the Paramount-Lasky cameras ground out the scene. Years of tribute to the bellboys’ union prompted the absent minded star to tip the cast — with real money. And to preserve the realism of the scene, Dircetor Donald Crisp insisted on their keeping the cash, Washburn has applied for a part as bellboy instead of a star in the next picture — more money in it, he says. * * * Study of Indian life at first hand occupies the spare moments of Major Robert Warwick and his company, while wmrking in the Lewiston, Idaho, reservation, on the new picture “Told In The Hills.’’ Ann Little, leading woman, was familiar to the redskins, she having worked with them in earlier pictures. She and Major Warwick took daily horseback trips into the Indian camps in search of picturesque picture material. * * * Houdini has received his final initiation as a screen artist! He has acquired kleig-eyes, the temporary occular irritation from studio lights which every actor suffers from when working before the camera for long stretches. The kleig-eyes followed Houdini ’s plunge into his new mystery film, with Irvin Willat as director, with a vim for work which kept the entire staff on their toes. Exclusive Stories For Photoplay Editor From. Theatre MARGUERITE Clark recently arrived on the Pacific coast, after a four years absence — during which time she produced Paramount pictures in eastern studios— and worked on an adaptation of the famous comedy by Clyde Fitch, entitled, ‘ ‘ Girls. ’ ’ This is said to be an ideal vehicle for the charming star and screen patrons are anxiously awaiting its display at this theatre. * * Clyde Fitch, who write the play “Girls’’ from which a Paramount picture starring Marguerite Clark has just been produced, was one of America ’s most successful dramatists. This is one of the first of his many successful plays to be produced for the screen. * * * In a new Sennett comedy very soon to be released, Ben Turpin has a wild time hunting a duck. He chases it through swamps and through the tules. After the wildest and most hair raising adventures, he finally “comes up on it.” Just as he gets his trusty howitzer trained on the critter, he is distracted by a. slight noise and a veritable regiment of duck hunters rise from all points of the swamp and open a fusillade on Ben ’s duck. * * * Lila Lee, the dainty Paramount star, after wearing leggings and “muckalucks ’ ’ for several weeks, to say nothing of overalls while making'1 The Daughter of the Wolf,’ is back in pretty gingham frocks and fluffy lace for her role in “Rose of the River.” Never has she looked more girlish or charming, declare the keen observers on the Lasky lot. * * * Doug Fairbanks’s latest Artcraft picture “Knickerbocker Buckaroo” has unselfishness for its theme. Doug has a fine supporting cast. Marjorie Daw, who played with Doug in ‘ ‘ He Comes Up Smiling,” “Arizona,” and other of his Artcraft successes, has the feminine lead. Frank Campeau, as is usual, plays the villian. Edythe Chapman and Albert McQuarrie are also in the cast. Albert Parker, who directed “Arizona,” directed this production, also. Hugh McClung and Glen MacWilliams worked behind the camera. Exclusive Stories For Photoplay Editor From. Theatre BRYANT Washburn, Paramount star, having heard that most of the picture stars are talking these days of visiting various parts of the world on their vacations, smiled as he observed: “For a long time I’ve been thinking of taking a trip around the world.” Seriously, however, he does contemplate such a trip — but when, he isn ’t prepared to state just now. Bryant Washburn is too busy making photoplays at the Lasky studio. * * * Houdini ’s first job in starting his big mystery picture at the Lasky studio, wrns to sit in a chair in a newspaper office, his feet on the desk and go sound asleep. “This is a snap, so far,” he observed. “But wait till we get going!” “You’ve said it!” retorted Irvin Willat, his director. * * * Milton E. Hoffman, general manager of the Lasky studio, with Noah Beery, actor and disciple of Izaak Walton, and Jack Lloyd, caught three limits of lake trout at Big Bear Lake recently. These sportsmen never return without bringing home the bacon. * * -K Wallace Reid has been enjoying himself lately because he could wear a sweater and a cap and feel comfortable during much of the time while filming “The Love Burglar” for Paramount. “It’s a relief to doff the soup and fish once in a while,” smiled Wally, “and get into comfortable togs. ’ ’ # * * That there is no necessity to take a motion picture company abroad to get locations, but that better effects can be obtained right in the studio, is the assertion of Hugh Ford, director of the ParamountArtcraft special production of “The Woman Thou Gavest Me,” from Hall Caine’s novel. “I went to Rome to make ‘The Eternal City’ with Paulino Frederick, and except for a very few scenes, such as the famous Coliseum, which, of course, couldn’t be successfully reproduced, we secured nothing which could not have been made as well or better in a studio.” 7