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EXHIBITOR’S ACCESSORIES
FOR THE EXPLOITATION OF “THE WHITE HEATHER"
ParamountArtcr aft Special OBTAINABLE AT YOUR EXCHANGE
FILM TRAILERS $3.00 EACH
LITHOGRAPHS :
These are beautifully colored ; there are two different styles of one and three sheets — the kind that increases business.
One Sheet 10 cents each
Three Sheets 30 cents each
Six Sheets 60 cents each
A beautiful one-sheet rotogravure is furnished on this production, showing star’s head and four scenes 12 cents each
PHOTOGRAPHS :
For your lobby — they will help create interest in the production. Be sure to order them.
8x10 black and white, 8 in set 60 cents
11x14 sepia, 8 in set, per set 60 cents
22x28 sepia, scene or star 40 cents
22x28 colored photos of women stars. . . .60 cents
22x28 black and white star 75 cents
8x10 photo of star, can be used for all other productions of this same star, each. .10 cents Newspaper photographs free.
CUTS ON PRODUCTION:
These are made coarse screen, so they can be used for newspapers :
Five 1-column cuts 15 cents each
Three 2-column cuts 25 cents each
Two 3-column cuts 35 cents each
MATS :
Mats of the above cuts are free. Newspapers must have a casting machine to use them.
MUSIC CUES :
Exhibitors should see that their musicians get these music cues in advance — they help the production. Music cues are FREE.
STOCK CUTS OF STAR :
For every star there are a number of stock cuts ; these cuts can be used over and over again every time you use the star’s production. They are in three sizes.
One column 25 cents each
Two column 40 cents each
Three column 90 cents each
MATS OF STAR CUTS FREE :
The mats of the above star cuts are furnished by your exchange FREE.
ADVERTISING LAYOUTS :
The layouts in this book will make good advertising copy for your newspaper.
One column layout cut 15 cents each
Two column layout cut 25 cents each
Three column layout cut 35 cents each
MATS OF LAYOUTS FREE The mats of the above layouts are furnished by your exchange for those who can use them FREE.
SLIDES :
Slides will increase the interest in this production, if you use them in advance of play date.
12 cents each
THUMB NAIL CUTS OF ALL STARS : Exhibitors should have these small cuts of the stars on hand. They come in both coarse and fine
screen 15 cents each
Also line drawings 20 cents each
Paramount and Artcraft trade-mark cuts are furnished in sizes from 1 to 5 inches, and are FREE.
ASK YOUR EXCHANGE FOR HERALDS.
FOR UP-TO-DATE EXPLOITATION IDEAS
WRITE TO THE
Departmental Advertising and Publicity, Famous Players-Lasky Corporation
485 FIFTH AVENUE, NEW YORK 16