Paramount Press Books (1918)

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MAIL CAMPAIGN Letter suggested for the Exploitation of “The White Heather” Dear Miss Haynes : 1919 Whole armies have seen duels in the air. But a duel on the ocean's bed — a fight to the death between divers at the bottom of the sea — that, up to a few weeks ago, was a scene which no one in the world had witnessed. It existed only in the wonderful imagination of Maurice Tourneur, the great motion picture producer. Now millions of theatregoers may view this thrilling scene, for Mr. Tourneur has put it into film form in his latest Paramount-Art craft Special picture "The White Heather," which comes here from to It was taken at the bottom of the Pacific ocean by cameramen linside the newly-invented Williamson submarine apparatus. This is just one of many extraordinary bits of action in this production, which establishes beyond question the international reputation of Mr. Tourneur as a producer of massive pictures. The dramatic story is based on the play of Cecil Raleigh and Henry Hamilton, which ran with enormous success at the Drury Lane Theatre in London. The same lavishness in big scenic effects, the same quality of cast and the same artistry in production that characterized this director's other famous pictures, "Sporting Life" and "The Blue Bird, " are found in this new triumph. If your heart is weak, don't come. Otherwise be sure to see this gripping photoplay. Sincerely yours. Manager POST CARDS ON “THE WHITE HEATHER” Exhibitors will be wise to mail at least one of these Postals to their patrons 1919 Dear Miss Haynes: A fight between rival divers at the bottom of the sea is just one of many dramatic features in the new Paramount-Artcraf t Special, " The White Heather , " produced by Maurice Tourneur, which comes here on It was taken on the Pacific ocean bed with the Williamson apparatus. Real artistry backs up the thrills in making this great photoplay. Tie a string on your finger now, lest you forget to see it when it comes. Sincerely yours. Manager If Letter will not serve, use one 1919 Dear Miss Haynes: Visualize a sprig of white heather — concentrate on it ! Then you'll remember that the great Paramount-Artcraf t Special, "The White Heather," comes here on Another good way to remind yourself that you are going to see this massive production is to imagine divers in a hand-to-hand struggle on the sea bottom. This is a real scene, for Maurice Tourneur, famous producer, photographed it on the bed of the Pacific ocean. ’ Sincerely yours. Manager the Post Cards. IT WILL PAY! 22