Paramount Press Books (1918)

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MAIL CAMPAIGN For the Exploitation of “Sporting Life” Mail at least one of these Post-Cards to your Patrons. ADVANCE POST CARD No. I TO BE SENT 9 DAYS BEFORE Snow I MG' DATE dear madam: The name of Maurice Tourneur is famous as that of one of the leading motion picture directors in the country. Mr. Tourneur's first photoplay produced under his own management is "Sporting Life", a picturizat ion of the famous Drury Lane melodrama of the same name, and it will be shown at our theatre on next. Please don' t miss it . Yours sincerely, Aana^er ADVANCE POST CARD No. -S TO BE SENT 6 DAYS BEFORE SHOWING* DATE DEAD MADAM: The announcement that Maurice Tourneur's superb photoplay "Sporting Life" is to be shown at our theatre next , has created a sensation among our clientele. This sterling photoplay is all the rage in the East and we unhesitatingly recommend it to your favorable attention. Yours sincerely, Alana^er ADVANCE POST CARD NO. 3 TO BE SENT TO ARRIVEON DATE OF SHOWING! DATE DEAR MADAM We are pleased to inform you (lest you have forgotten) that "Sporting Life", the great Paramount-Artcraf t special picture produced by Maurice Tourneur, one of the most famous motion picture directors in the country, will be the attraction at our playhouse today. We urge you to come early if you desire to have good seats. Yours sincerely, Manac^ er_ if