Paramount Press Books (1918)

PUBLICITY NOTES FOR LIVE -WIRE EXHIBITORS For Newspapers and House Programmes MR. EXHIBITOR: — On this page are just the kind of news items the motion picture editors of your local newspapers WANT and WILL PRINT at any time. Send a column of this page to each of your two or more important newspapers. If you prefer it, have your stenographer typewrite the stories and insert the name of your theatre in each item and then send them to the motion picture editors. THIS MEANS DESIRABLE PUBLICITY FOR YOUR THEATRE AND ATTRACTIONS. These items also may bs used to advantage in your house programme. Exclusive Stories For Photoplay Editor From Theatre ALL CAINE’S famous novel “The Woman Thou Gavest Me,” has been purchased by the Famous Players-Lasky Corporation and Hugh Ford, supervising director of Eastern Studios, one of the bestknown directors of the stage and screen, personally directed the production. Previous to his affiliation with the producers of Paramount and Artcraft pictures, Mr. Ford attained international recognition for his stage productions. As stage director for Liebler and Company at the Century Theatre, he put on such popular hits as “The Garden of Allah,” “Joseph and His Brethern” and other spectacular offerings. Among other plays which he staged with particular success are “The Yellow Ticket” “The Melting Pot,” “The Bird of Paradise,” “Potash and Perlmutter,” and “Mrs. Wiggs of the Cabbage Patch,” which he staged in England, and recently produced for Paramount with Marguerite Clark in the leading role. Among other screen successes he directed are “The Eternal City,” “Sapho” and “The Prince and the Pauper.” * * * * Of course, though you can't see it while under its spell, Love has its comic side, too. And, that’s the side Fatty Arbuckle has chosen to present in his latest Paramount comedy, “Love.” And the side he chose promises to make you hold both your sides. * * * “Captain Courtesy,” a Paramount picture with Dustin Tarnum in the stellar role, will be released by Paramount as part of the Success Series. Mr. Farnum himself has called “Captain Courtesy” one of his best pictures, though it was made some time ago. * * * Dorothy Dalton is soon to appear in a Paramount picture, as yet uncompleted, in which she assumes the role of a traveling saleswoman. The rumor that Frank McIntyre, who starred in the stage version and in Paramount’s screen version of “The Traveling Salesman,” is to play with Exclusive Stories For Photoplay Editor From Theatre SOMEBODY started a rumor recently that Cecil B. De Mille would leave Famous PlayersLasky Corporation, of which he is Director General. When the wild yarn reached his ears, Mr. De Mille sent out a letter to the papers which had run the story saying among other things: “I am one of the principal owners of Famous Players-Lasky Corporation. I could no more leave it than I could leave my head or heart. Keep this standing to show to any rumor bringers. While we are on the subject of denials, I might as well assure you that I have also declined the Presidency of Russia. My hair is neither long nor plentiful enough to fit me for this important post.” * * * Marie Prevost, Charlie Lynn and Tom Kennedy appear in the latest Paramount-Sennett comedy, “East Lynne with Variations,” a burlesque of the famous play. As we dope it out, Miss Prevost and Messrs. Lynn | and Kennedy furnish the East Lynne portion, while Ben Turpin’s eyes account for the Variations. * * * Doug Fairbanks’ recent one-man parade in New York City during the Fourth Liberty Loan drive takes second place when compared to his riding a large elephant through the main streets of Los Angeles escorted by a military band. It was in behalf of War Savings Stamps. Doug’s motto has been adopted by the Los Angeles’ salesmen whom he is heading in the new W. S. S. drive: “You sent them over; now bring them back.” * * * Reno’s transient population is distinctly on the decrease since the release of Enid Bennett’s latest Paramount, which tells how to be “Happy Though Married.” • * ❖ * Faire Binney’s first venture into the moving picture game was in the Paramount-Artcraft Special, “Sporting Life.” Her second is as leading woman to John Barrymore in Paramount’s “Here Comes the Bride.” Which is Faire enough, if you ask us, and we hope to keep seeing enough of Faire in the future. Exclusive Stories For Photoplay Editor From Theatre HP HE other day Elsie Ferguson, A who portrays the role of a cabaret girl in her latest Artcraft picture, was wandering about the studio waiting for the scene to be set. A little extra girl standing in the wings watched her curiously and finally went up to her, “Listen, girlie, you’ll never land in pictures if you don’t learn how to dress,” she told the star, “you are a very pretty girl, but the clothes you wear are all to the raspberry.” Miss Ferguson looked down at her gayly colored dress and pretended to be chastened, then unable to control her sense of humor, began to laugh. Someone whispered the information to the extra girl, that Elsie Ferguson was laughing at her. The girl wanted to leave the studio at once, but Miss Ferguson would not hear of it and the girl was forgiven for her advice to one of the greatest screen actresses of the day. * * * From Paris to Boston is a long way, measured by customs or miles, but it’s the journey Elsie Ferguson makes in her Artcraft picture, “His Parisian Wife.” $ ^ $ Lina Cavalieri’s “The Two Brides,” her latest Paramount vehicle, is regarded by the critics as one of the biggest hits of her screen career. * * * The Major Leagues don’t open the season till late this year, but Charlie Ray beats them to it with his latest Paramount vehicle, “The Busher.” The youngsters who talk about “seeing the pitcher” will be right this time, for that’s the position Charlie plays on his team. # * * The Chinese have a reputation for being a somewhat backward nation; but they invented gunpowder, without which the war would not have made so loud a noise; and they invented the cabaret and “jazz,” without which the Tired Business Man would not be so tired. Burton Holmes introduces us to China’s cops, cabarets and chorus beauties in his latest Paramount-Holmes Travelogue, “Celestial Contrasts.”