Paramount Press Books (1918)

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MR. EXHIBITOR: HERE’S AN OPPORTUNITY TO GET EXTRA PUBLICITY! Below is proof of a story-mat which we believe your town newspapers that use mat material will gladly print. THE MAT COSTS YOU NOTHING! Get it from your exchange and send it to the photoplay editors of your newspapers. There Are Smiles That Make You Happy, And Heres One of 'Em BRYANT WASHBURN’S smile must be reckoned as one of the factors that make him the popular screen star he Is. There’s a well known and almost as well authenticated saying to the effect that ‘‘the voice with the smile wins,” but Bryant’s smile, which his admirers see via the screen, hasn’t his cheerful and pleasant voice to help it. It's so good that it gets there on its own merits. A smile like that has to be real. And why shouldn’t Bryant be as happy as he seems? Hasn’t he reached the front rank of fllmdom? Hasn’t he fulfilled one of his most cherished hopes by acting under the direction of Cecil B. De Mille? Hasn’t he finally, after years of hoping for California’s sunny clime, been able to follow Horace Greeley’s advice? And hasn’t he just finished making “Poor Boob" for Paramount, which he thinks is the best comedy drama he has ever made? This will provide excellent advance publicity for both attraction and star booked for presentation at your theatre. SEND THIS MAT TO YOUR NEWSPAPER TODAY! IT IS FREE!