Paramount Press Books (1918)

PUBLICITY NOTES FOR LIVEWIRE EXHIBITORS For Newspapers and House Programmes MR. EXHIBITOR: — On this page are just the kind of news items the motion picture editors of your local newspapers WANT and WILL PRINT at any time. Send a column of this page to each of your two or more important newspapers. If you prefer it, have your stenographer typewrite the stories and insert the name of your theatre in each item and then send them to the motion picture editors. THIS MEANS DESIRABLE PUBLICITY FOR YOUR THEATRE AND ATTRACTIONS. These items also may be used to advantage in your house programme. Exclusive Stories For Photoplay Editor From Theatre AUDIENCES will find no melodramatic sensations in Vivian Martin ’s new Paramount picture, ‘ ‘ The Home Town Girl. ’ ’ What they will find is that rarest of stories, a throbbing human interest drama. May 11th was the date of release of this picture, which was adapted from Oscar Graeve’s story in Collier’s Weekly, “You Just Can’t Wait.” Irene Castle, world famous actress and dancer, did not let a honeymoon interfere with her work in the Famous Players-Laskv picture, “The Firing Line”; nor did she allow her work to interfere with the honeymoon. She combined both by completing this big production at Lake Placid while living with her husband, Captain Robert E. Treman of Ithaca, N Y, in a conveniently located cottage. Following the marriage in New York the couple went immediately to Lake Placid. When the picture was completed, Mrs. Irene Tremaine went to Ithaca, where a handsome house, the gift of her father-in-law, awaited her. * * * * It ’s a hard life for lovers, but when it’s soft, it’s very soft. That is the idea one carries away after viewing “Where Love Is Biind, ” the new Paramount-Mack Sen nett comedy. Besides Ben Turpin, the cast includes Charley Lynn, Marie Provost, A1 McKinnon, Marvel Rea, Phyllis Haver, Earl Kenyon and even Teddy, the Great Dane, and Pepper, the studio cat. * * * No matter how strenuous the rush of production, Mack Sennett, the producer of the Sennett Comedies, never allows his physical condition to suffer. Every morning, dressed in riding togs and a gray sweater, he takes a gallop through the hills on a devil of a broncho who answers to the name of Jasper. Jasper has the disposition of an angry gorilla but he has surrendered at discretion to the extent of allowing Mr. Sennett to ride him; this concession doesn’t go for anyone else, however. Exclusive Stories For Photoplay Editor From Theatre IMAGINE the feelings of 10,000 people who were turned away because a few thousand other people got to the theatre first. That ’s what happened when all house records for Los Angeles, the capital city of the movies, were broken by Mack Sennett ’s big feature comedy, “Yankee Doodle in Berlin.” With a prelude of the Sennett bathing girls appearing in person, the show literally stopped the traffic. *■ tt * Charlie Murray’s wife has been longing to see the snow which she missed in California. So Charlie dutifully sent her East. Coming home she was stuck for four days in the middle of a Kansas blizzard. The snow completely covered the train. There was no light no heat and nothing to eat, except some crackers and cheese brought in from the baggage car. Finally a colored porter volunteered to fight his way through the drifts to a farm house where help was telephoned for. For fiye nights Mrs. Murray had to sleep in her clothes, wrapped up in a fur coat. The word “snow” is no longer considered polite language around the Murray hacienda. * * * “The Final Close-up” gets its name from the last scene where Nora Nolan, a peppy Ameircan girl as played by Shirley Mason, suggests to her sweetheart that he cap his proposal of marriage with a true movie-stvle clinch. Jimmie responds with a “final closeup” which beats anything Nora has seen in the movies. This new Paramount picture was released on May 18th. * * * The leading man in Marguerite Clark 's new Paramount picture, ‘ ‘ Come Out of the Kitchen,” is Eugene O ’Brien, who has played in a similar capacity with most of the foremost motion picture stars. Frederick Esmelton returned from his Knights of Columbus work in France just in time to take part in this picture. The picture, because of the extraordinarily wellbalanced cast, is filling houses throughout the country. Exclusive Stories For Photoplay Editor From Theatre DESPITE the death of Mr. Sidney Drew, seven Paramount-Drew comedies will be released in accordance with the original schedule, according to an announcement by Walter E. Greene, Vice-President of the Famous Players-Lasky Corporation in charge of distribution. Five comedies in which Mr. and Mrs. Drew played together will be released in the following order: “Romance and Rings,” “Once a Mason,” “The Amateur Liar,” “Harold, the Last of the Saxons,” and “Squared.” Later will come two picures in which Mrs. Drew will star alone. * * # “A small diet is what fills a pup with pep,” said Joe, trainer of Mack Sennett dogs. “Ted was kept half starved — now he ’s like a trained athlete.” Teddy’s education began when he was about six months old. The first thing that Joe taught him was to lie down at a word of command, then he taught him the usual stunts of “fetching” and going back home. The most difficult chapter in his early education was to teach Ted not to fight. When you are as big as a bull calf and with a pair of jaws like a vise, you naturally don’t care for any talk from other dogs. Teddy didn’t. But so perfect is his education that Teddy will pass right by a bull dog who is showing his teeth and indulging in the most cutting dog sarcasm, without a word of retort. No production that has come from John Emerson and Anita Loos has received such unqualified endorsement from the players of the Famous Players-Lasky Corporation as has their latest production. “Oh, You Women!”, a satire on the state of mind of the boys who come home from “over there,” when they see the women in industry. 7