Paramount Press Books (1918)

PUBLICITY NOTES FOR LIVEWIRE EXHIBITORS For Newspapers and House Programmes MR. EXHIBITOR: — On this page are just the kind of news items the motion picture editors of your local newspapers WANT and WILL PRINT at any time. Send a column of this page to each of your two or more important newspapers. If you prefer it, have your stenographer typewrite the stories and insert the name of your theatre in each item and then send them to the motion picture editors. THIS MEANS DESIRABLE PUBLICITY FOR YOUR THEATRE AND ATTRACTIONS. These items also may be used to advantage in your house programme. Exclusive Stories For Photoplay Editor From Theatre IN “Men, Women and Money," described as a highly emotional modern society drama, which is released by Paramount, Ethel Clayton has done some of the best work of her career and the picture is expected to score highly for the star. The story is said to be filled with big dramatic situations and affords Miss Clayton one of her biggest opportunities for dramatic acting, for which she is famous throughout the country. The picture, it is reported, contains many beautiful settings as most of the scenes are supposedly laid in the homes of modern society leaders where elaborate functions such as bridge parties, masquerades, etc., are held. One of the most beautiful spots in the picture is a masquerade ball where many colorful and luxurious gowns and costumes are worn by the guests. * * * * An entire circus was engaged for scenes in “Still Waters," when it was originally produced with Marguerite Clark as star. This picture has been released on the Famous Players-Lasky Success Series. * * * Not all the detectives are in the force. Staff Artist Menzies was recently sent by the Famous Players-Lasky Corporation to make arrangements with Police Commissioner Enright for scenes to be enacted in the detective chief’s office for the new Maurice L Blanc picture, ‘ ‘ The Teeth of the Tiger. ’ ’ Although permission was granted, the day selected was unfortunately the date upon which “The Anarchist Fighters" launched their reign of terror in New York. Since the detective offices were the businest part of the city — with innumerable dignitaries rushing in and out — Mr. Menzies did not wait to get in, but sketched the interior from glimpses he obtained through the opening door while seated from the waiting room. Then, from a. window across the street which looked down into the sanctum, he finished his work. The chief of police will be given an oonortunity to deduce how his offices could be reproduced to the last detail in a moving picture studio. Exclusive Stories For Photoplay Editor From Theatre JUNE ushered in unprecedented activities at the Famous Players-Lasky studio in Hollywood. Pictures under way there included ‘ ‘ The Admirable Crichton" directed by Cecil B. DeMille, 1 ‘ Love Insurance ’ ’ with Bryant Washburn — which has been completed, permitting the star to immediately — start work on ‘ ‘ Why Smith Left Home, " “ Huckleberry Finn ’ ’ the Mark Twain classic, ‘ ‘ Peg O ’ My Heart, ’ ’ on completion of which Mr. DeMille started work on “Miss Hobbs” with Ethel Clayton, “The Lottery Man” with Wallace Reid, “Told in the Hills,” “Missouri" and “Widow By Proxy" with Marguerite Clark, all these at one studio. * * * In addition to the usual line of advertising, publicity, and exploitation exhibitors playing “The Woman Thou Gavest Me," the ParamountArteraft Special picturized by Hugh Ford from Hall Caine’s novel of the same name, there is a specially written song by A1 Piantadosi based on the production and carrying the same title to aid them in establishing a box office “draw" and making the engagement a winner. * * * Billie Burke, under the direction of John S. Robertson has commenced work on ‘ ‘ Sadie Love ’ ’ or “ Twin Souls ’ ’. The exteriors were taken on the steamship and the pier first. “Sadie Love" or “Twin Souls" is taken from the play by Avery Hopwood which played on Broadway with Miss Marjorie Rambeau. * * * Discussing the great popularity attained by “Skinny.” his famous boy character, Clare A. Briggs, the cartoonist, who has put Skinny and his pals into the films via the ParamountBriggs Comedies, said recently: “I contend there are two kinds of laughter: There’s the loud, boisterous, raucous laugh, and there’s the little appreciative smile, and I prefer the smile — the smile that won’t come off. It’s the serious things that stick. People like that kind of humor. They laugh and it’s over — but they smile and never forget.” Exclusive Stories For Photoplay Editor From Theatre ONE of the funniest situations in “No Mother to Guide Him," a Paramount-Sennett Comedy, is Ben Turpin’s duck hunt. Most of the way through the picture Ben is in red hot pursuit of an old and dissipated looking duck. He hounds him down through the tules and chases him through the swamps. On one occasion Ben manages to sneak up on him and is just drawing a bead when a young army of hunters bobs up on the other side of the swamp and begins shooting. In the excitement, the duck escapes. On another occasion, Ben finds the duck in its lair and is just about to open fire when a whole regiment of little baby ducks como paddling out from the tules in Mama Duck’s wake and Ben’s tender heart is moved, so he doesn’t get the duck after all. * * * Wallace Reid’s role in “The Love Burglar" is that of a young society idler who goes to a tough slum saloon to locate his erring brother. He finds him. strips him of his valuables and sends him home. The proprietor of the place and the gang of criminals interpret this as a bold hold-up and think that he is an ex-convict whom they are expecting to arrive at any hour. They welcome him into the gang and he sees the novelty of the situation and pretends that he is the Colt Kid. He gets mixed up in a romance and falls in love with a beautiful girl, who later turns out to be a novelist in search of material. Thus the story is given a delightful ending after many exciting adventures and a novel climax of plot. * * * C. Gardner Sullivan is responsible for the story and continuity of Bill Hart’s new Arteraft picture “Wagon Tracks.” In the roster of film authors there are few who rank with Mr. Sullivan when it comes to powerful stories with a punch in every situation and an originality of treatment which lifts them far above the commonplace. This newest story is historically fascinating and also presents Mr. Hart in a role that is admirably suited to his peculiar abilities. It is declared emphatically that this is his best picture since “The Aryan." 5