Paramount International News (1932)

For Winners of | 1931 CONTEST See Page 2 I 'aramount (Iroimd the World For Details of j 1932 CONTEST | See Page 3 Vol. 5 JANUARY, 1932 No. 1 Paramount Hails New Year With Two SENSATIONAL WINNERS “Jekyll-Hyde"" Coast-to-Coast Clean-up! “The Man I Killed"* Opens at $2.00 Top! ‘Mr. Hyde' V NATIONAL SENSATION ! From the rockbound shores of Maine to the sunny sands of California, and from the icy shores of Lake Superior to the warm waters of the Gulf of Mexico, “Dr. Jekyll and Mr. Hyde” is proving a box office clean-up. Theatres, large and small, are cashing in heavily on this de luxe shocker, which has been universally acclaimed one of the most exciting pictures to hit the screen in months. It’s a real thriller! In New York City, as in other key centers, “Dr. Jekyll and Mr. Hyde” was backed by a strong advance campaign, with the result that the Rivoli Theatre, where it opened New Year’s Eve, piled up a tremendous gross the first week, which came within striking distance of the house record established by “The Mighty” in 1929. The crowds were so great the first night that the theatre was forced to stay open until five o’clock the next morning! And the picture is now in its fifth week ! From all parts of the country come enthusiastic reports that the film is wrecking long-established records and being held over in weekly change houses for a second, a third, and even a fourth week. Word-of-mouth advertising is responsible for the extended playing time that "Dr. Jekyll and Mr. Hyde ” is getting. Everyone who sees the picture feels impelled to talk about it. Talking helps to relieve their own emotions that have been wrought up by the chilling horror and gripping suspense of the film. Aside from its money-making possibilities, the picture is noteworthy for the boost it gives Fredric March and Miriam Hopkins. Both are now in line for stardom, and deserve stead) and persistent plugging in all our advertising and publicity. Be sure to act upon that tip in your territory ! And the same advice holds good for Rouben Marnoulian, the director, who must now 4>e considered among the first half dozen megaphone-wielders i rhi in 1 1 <»i»k > ns ui the uidustiy. Ikh i I lips Holmes Crust liiihitscli THE PICTURE THAT WILL LIVE FOREVER! AXTRA! Here’s BIG news 1 j about a BIG picture! “The Man 1 Killed” has been withdrawn from the general release schedule — it was originally listed for January 23 — and will be roadshowed in several key points before it is distributed nationally. This significant decision followed closely on the heels of the film’s preview by company executives on the coast and at Home Office. The judgment of our own showmen, that this Lubitsch masterpiece was definitely of roadshow calibre, was triumphantly borne out the night of January 19, w hen the picture made its world debut in the presence of a brilliant capacity audience at $2 top at the Criterion Theatre, New York. Seldom has a production received such a tremendous reception at the hands of a profoundly impressed public. Not in years have the critics acclaimed a picture with such lavish tributes of praise. Here, said the reviewers in effect, is one of the great pictures of all times! (See newspaper reviews on page 4.) It is Ernst Lubitsch’s crowning achievement, and we say this with all due respect to his former triumphs. Any man who can turn from a “Love Parade” and “Smiling Lieutenant,” and make a powerful, heart-gripping drama like “The Man I Killed” deserves the label, genius ! In every department of its production, “The Man I Killed” is a credit to our studio organization. The deeply affecting acting of Lionel Barrymore. Nancy Carroll, Phillips Holmes and the rest of the capable cast, the impressive staging, the authenticity of the backgrounds, all capped by the masterly direction of Lubitsch combine to make this picture one of the most absorbingscreen creations ever produced. In its broader aspect, “The Man I Killed” is a powerful preach ment against the futility of war, which gives it an international appeal that will prove a powerful Sales factor. Nancy Carroll