Paramount International News (1932)

^Paramount Jntematiotial Qlews Gardel actually broadcasting directly to Buenos Aires. CARLOS GARDEL, VIA RADIO BROADCAST FROM NEW YORK, LAUNCHES “CUESTA ABAJO’’ IN BUENOS AIRES A direct-by-air piece of exploitation which thrilled not only the country for which it was intended, but all of the Latin-American countries north and south of the Equator, was sprung by Paramount on the evening of August 17th wi th Carlos Gardel as its chief protagonist. The stunt was none other than a long-and-short-wave radio programme featuring chiefly the Gardel songs from “Cuesta Abajo.” The purpose was for advance exploitation of this Paramount-Gardel picture which had its Buenos Aires premiere twelve days later. The programme went out from New York not only by short-wave to Argentina and all other Spanishspeaking countries, but also on regular programme wave over the WJZ HI ue Network in the United States. It consisted of brief speeches by Gardel, Alfredo LePera (author of the picture) and M. Garcia Pena, New York representative of “Critiea,” famous Argentine newspaper; and then three songs by Gardel, taken from “Cuesta Abajo.” All of the speeches carried such fine sympathy towards Paramount that we are printing next month English translations of them so that you may all know in what high esteem these people without our organization hold us. Anna May 'B ong, who has a glamorous role with George Raft and Jean Parker in Paramount’s “L imehouse Nights,” NATHAN SAYS “THANKS” Right after the Gardel broadcast to Buenos Aires on August 17th, Managing Director John B. Nathan shot the following cable of appreciation to those in Home Office responsible for the event: GARDEL BROADCAST GREAT SUCCESS, THANKS. JUNIOR PRATCHETTS On many pleasant occasions have these columns carried mentions of Arthur L. Pratchett, whose tireless activities on Paramount's behalf in Cuba have left our organization with a name match' lessly fine in the film realm of the Caribbean. Now it is our equally sincere pleasure to picture in this column Mr. Pratchett’s young sons, the Masters Bobby and George Pratchett. Whether or not they are going to turn out to be film men is something on which we currently have no advice. Maybe we’ll ask Arthur. Private Previews of New Productions CRIME WITHOUT PASSION Here is the first of the Hecht-McArthur productions made in that famous Astoria Studio where so many great Paramount pictures were created. And this one has the stamp of greatness on it, too, for it marks a new development in the art of screen story-telling — the art of telling in crisp, crackling action rather than with any reliance upon suave and subtle dialog. We feel that you have in this film a new angle of salesmanship approach and despite its lack of popular box-office names it has something equally as vital in replacement — action that is understandable to any nation of picturegoers. YOU BELONG TO ME We are going to have swell cause to remember this film because it is our introduction to David Holt — and young Holt is the greatest male child find in several years, even more important from our point of view than Baby LeRoy. See this film as soon as you can and see if you don’t agree with us on this important point. You’ll see at the same time a perfectly fine and human comedy drama, with Lee Tracy, Helen Mack and Helen Morgan giving unforgettable performances. MRS. WIGGS OF THE CABBAGE PATCH We only partially agree with the preview on this picture printed on Page Seven. And that is for the simple reason that this preview, fine as it is, is only partially as good as we believe the picture to be. What is more, if you enjoy the business of star-making as some of the other Divisions do, get all prepared for the business of seeing Pauline Lord (under long-term contract to Paramount) emerge with this picture as one of filmdom’s outstanding stars. BRISSON HONORED BY CALIFORNIAN SCANDINAVIANS Early last month in California, Carl Brisson, Paramount star, was guest of honor at a banquet of the Nordic Civic League given as a tribute to him. As will be speedily seen from this picture, the flags of all four Scandinavian countries — Sweden, Norway, Denmark and Finland — were prominently displayed around the banquet table in Los Angeles. In the picture are Otto K. Oleson, toastmaster; Victor R. Hansen, League President; Carl Brisson and Mrs. Brisson. In addition to being a tribute to Brisson, this banquet indicated the remarkable film strides which this popular star has made in the comparatively short time he has been in America, under contract to us. GUATEMALA CITY’S FAVORITE ’PALACE’’ Principally because we are so keenly delighted at seeing so consistant a display of energetic exploitation do we again reveal a picture of Guatemala City’s renowned Palace Theatre, this time by night. You will recall that last month we showed this house exploiting by day the George Raft picture. "The Trumpet Blows.” Now the scene is by night, and the picture is "The Good Dame.” Saul Jacobs, manager of Guatemala, who brought this picture to New York with him on the occasion of his recent visit, paid a great tribute to the energy and initiative of the Palace Theatre’s manager. whose activities place him in very front rank of Central can exhibitors.