Paramount International News (1935)

XPLOITATION IS THE OXYGEN OF SHOW BUSINESS Supplementary "Lancer” Section F5I i BuciirG!,ti, 3 Mcrtle 193& “BENGAL LANCER" BRIEFS IMPROVED SOUND IN “THE VIRGINIAN’’ Recently we circularized all offices with a letter announcing that “The Virginian,” one of Paramount's earlier dialogue pictures, was being reissued in America. VVe inquired if there would be any interest in this picture being given a new distribution abroad. It will now interest you to know that the entire sound track of the picture has been reduhhed, so that the sound maintains a clear and even level throughout the film. This was not the case in the earlier presentation of the film. PakAU Cl%7 ank Calon baa ao Kaat Indian papulation of • ra«nd t«o trioaaank too inouaond of thoao hankbilla Due to the great Hindu and East dian population of the ('anal ne tlie above special hei’ald in ndustani was prepared by Para)unt’s Panama otfir'e and two Busand of them disti'ibuted rough out the Canal Zone. A lart bit of “Rengal Eancer’’ exaitation, this! BUDAPEST JOINS THE “LANCER” PARADE Vlanager Louis Foldes has sent us Datch of pictorial evidence of the :h brand of success gained by the n in its premiere at the Royalolio Theatre in Budapest. Two of se scenes we reproduce herewith, M i.risoirtti muiA PARAaOUKI-FiLW. _&Joureati. llaleatctco So Rccian &;orla, foerte piacut iapred? fniffluseteQ fllaalul • BEHCAII • el Sooietfl^ii molt ofilduroaeole Sale oiiliiUDlri. PflJDiti -93 tot, Sacrodln^ereo deoeebltfj aeie r-lIAESThlTL CTOTII H.S.RECIIfEI PjlSIA, ROUMANIAN ROYALTY DELIGHTED BY “BENGAL LANCER” W’e have reproduced above the Royal Letter received liy Manager N. G. Palugyay in Bucharest from the Roumanian Palace. The letter, dated March 3rd, says : — “Her Majesty Queen Marie, being init’rcssed very pleasantly by the beauty of the film, ‘Lives of a Bengal Lancer,’ of your Company, which you presented for her at the Cotroceni Palace kindly gave her highest authorization to transmit you her sincercst appreciation and thanks.” Air. Palugyay states that only once before has the Roumanian Court endorsed a motion picture, also a Paramount film, “Sign of the Cross.” He concludes his letter with the information that “ ‘Bengal Lancer’ is triumphing in our country in such a fashion that no other picture can compare with it. This production is really so magnificent that we hardly can express words of thanks to Paramount. I can assure you that the whole Paramount Roumanian staff is terrifically enthusiastic. W'c are all looking forward to produce the most surprising results.” and it is our contention that this front-of-theatre display ranks with he finest examples w-’e have recei\ed from any part of the world. Air. Foldes pointed out in his letter that the use of such decoration is most unusual in Budapest, and attracted an immense amount of interest. The gala opening of the picture took place before the Governor, Nicholas Horthy, many rei)resenta(ives of the government and other Charles R. Rallance lias sent us a oop.v of the “Rengal Ijancer” souvenir programme from the Rathe Theatre at Ronibay, India. It is a very swishy piece of work, riglit in the spirit of the epic. The Sydney office has weighted the international jiarcel post with a raft of material covering the seasons of the picture at the Prince Edward Theatre in Sydney, and the Capitol in Melbourne. This office also stressed the bigness and impoitance of the picture by preparing sejiarate contracts for exhibitor signature. The Ruenos Aires (Argentina) j premiere of the picture was immensely aided by the jiresence of two very impoi-tant Rritish army men — the Rritish Ambassador, Sir Henry Getty Ghilton, and the Mar(]uis Cui'zon of Kedleston. Roth gentlemen gave the picture the highest possible praise. Supplementing his cabled message on Page Six, Mr. Hicks has .again informed New York that “Rengal Lancer’’ is triumphing in the English provinces and viall end up as one of the two greatest Paramount successes of all times. A message from the Rome head office is to the effect that ‘one of the most important entertainments in social circles in Rome recently’ was the screening of the ‘mi'ch-talked-about film,’ “The Lives of a Rengal Lancer.” The presentation took place at Count Vidpi’s house, the Crown Prince and I’rincess of Italy being among the guests. The reaction to the film was a most syinjiathetic one. A last-minute word, delivered by Managing Director ,)ohn E. Kennebeck, at present in America, is to the etl'ecl that “Lancei'” continues the sensation of Australia and New Zealand. famiv’s iicrsoinlities. This event occurred Ai>ril 4th. .Another phase of the cx]iloilati(ir consisted of small Gary Gooiier cu'(.)uts placed on tables in coffee house' and restaurants. Poster (listrib"tio and c.xhibilion was employed on literally a gigantic scale, and as Air Fc)ldes reported, “Bo.x office results for the first 4 days were far beyond all ex],ectations.” DIETRICH'S NEXT Alarlene 1 lietrich’s next starring picture for Paramount will be from a story “A Lovely Day in Aranjuez,’' adapted by Hans Szekely from the Continental novel of Wassermann and Franke. It is the story of a fashionable w'oman whose impulse^ lead her into many novel intrigues and adventures. Aliss Dietrich has read the story and given it her approval. It is probable that Lew’is AIile§tone will direct, and Gary Cooper has been penciled in for the male lead. “LANCER” IN OSIiO Illustrated here is one of the many store wim^low'S in Oslo, Norway, wdiich carried dignified but effective e.xploitation for “Lives of a Bengal Lancer” when that epic picture played at the Cirkus Theatre. In this particular instance of a tobacconist’s window, all of the illustrations depict the players with pipes. POLAND .lOINS THE HOUSE ORGAN RANKS WITH “DORADCA FILMOWY ” We have received from Alanager \f. Czaban of Warsaw the first two 'ssues of “Doradca Filmowy,” to:tether with the ad\ ice that this publi■ation is portion of his country’s conribution to Paramount’s International Contest. 1 tistrilni'ion of the 8-page luhlication is to exhibitors and friends of Paramount, and to all '-^oHsh Paramounteers. Both issues to reach us contain splendid layout announcements concerning current and coming Paramount pictures, and we are happy to note that the 4'rade Alark has been given due recognition. The issues reflect the highest credit on Air. Czaban's inspiration, and Editor Zygmunt Lapinski’s editorship.