Paramount International News (1935)

^anunountJnternalumalQl^ Page 5 CRY THE OTHER NATIONS AS THEY SCRAMBLE AFTER SOME MARKED ADVANCES AMONG THE COUNTRIES Just as there have been some highly important developments among the standings of the divisions, so have some of the individual countries done some “stepping up” that is in every way commendable. We cite particularly the upward swoop of Poland from 21st last month to 14th this month. And of course Uruguay has gone into the lead from Second of last month. Also there is the case of Hungary advancing from 28th to 21st, a goodly decimating of seven notches. However, look and see for yourself the standings of this month contrasted with those of last ; This Last Month Country Month 1. URUGUAY 2. 2. ARGENTINE 1. 3. COLOMBIA 3. 4. CHILE 6. 5. CUBA 4. 6. GREAT BRITAIN .. 7. 7. Puerto Rico 5. 8. Panama 8. 9. Peru 9. 10. Australasia 11. 11. Brazil 10. 12. Guatemala 12. 13. Denmark 15. 14. Poland 21. 15. Mexico 13. 16. Norway 16. 17. India 14. 18. Japan 17. 19. China 19. 20. Holland 22. 21. Hungary 28. 22. Austria 18. 23. Philippines 20. 24. Czecho Slovakia 24. 25. Italy 25. 26. Jugo Slavia 29. 27. Roumania 23. 28. Spain-Portugal 26. 29. Germany 27. 30. France 30. 31. Sweden 32. 32. Finland 31. THESE COUNTRIES ARE SLASHING PRINT COSTS The urge to bring the print cost bills down to the lowest possible figure without in the least sacrificing a single iota of business, has now definitely embraced the following countries which are listed in alphabetical order : Australasia Brazil Chile China Colombia France Guatemala Germany Holland Hungary India Japan Mexico Panama Peru Poland Puerto Rico Roumania Spain-Portugal There’s such a mad, impatient, and overwhelming scramble after John B. Nathan in this contest that we’re giving you the divisional standings in scrambled form. Here’s how they stood at the half-way mark in the Contest: FIRST PLACE, over quota NATHAN SECOND PLACE, also over quota LARVIL THIRD, quota-getter also HARGAM Fourth, second last month MUSSANS Fifth, was there last month CHARTPETT Sixth, up one step NEBENKECK Seventh, gave up his sixth spot AYD Eighth, likes it very much LANCELAB Ninth, still three times three. . . . NARCHCOE Tenth, and can't get away from it. . FEERACHS Eleventh, same as last time BAFOA Twelfth, why does he like this spot?. . REMESSI Thirteenth, and thinks it lucky. . . FLARSDELK Fourteenth, but bound to Hopalong. . . .KORY There’s a key to the names on Page Seven. MAGNIFICENT PREMIERE OF "CRUSADES" IN PARIS SHOULD GIVE FRENCH DIVISION GREAT LIFT OLYMI‘E BRADNA Take a good look at this face, because you're going to see it in some highly successful Paramount pictures in the near future. Miss Rradna is the very young lady who scored such a triumph in the Folios Bergere ill New York late last year. She was first spotted by Oscar Serlin when the Folies jilayed the Chicago World’s Fair, and when the attraction came to New York he jiut her in the Production Department’s training school in New York, taught her English and acting, and finally made a test which sold the studio on her exceptional dancing and mimic capabilities. She is now in the studio being readied for her first film role. Catapulted correspondence from Andre Ullman, director general of Paramount’s circuit of theatres in France, tells of the tremendously successful premiere accorded Cecil B. DeMille’s production, “The Crusades” at the Paramount Theatre in Paris. The event took place in mid-October and was the sensation of the city. Mr. Ullman recounts that the press reports and audience connnents were thoroughly laudatory, while the actual screening of the picture itself provoked three distinct salvos of applause. These occurred at the Battle of Acre, the cavalry chai-ge, and the gi-and spectacle of the Entry into Jerusalem at the picture’s end. A magnificent job of decoi'ating the exterior of the theatre in the spirit of the film was done, as tlnf photographs below', taken when the job was still incomplete, swiftly show. Administrateur Delegue Henri Klarsfeld’s reaction to the success of this season is natui-ally understandable: he merely looks above on this page to note that he W'as 13th before “Tho Crusades” opened, and will surely advance a couple of [M)ints before the next figures appear. LONDON'S SWELL JOB OF FUBLICITY One of the largest consignments of publicity clippings ever to come into New York arrived from the London office a few days ago. The stack of material was its own splendid tribute to the complete manner in which the press of Great Britain and Ireland had been sold in advance on the greatness of “The Crusades,” for it seemed that every conceivable angle on the jiicture was given prominence in the stories. The ])ile of clippings was given wide Home Office distribution and then sent on to the Studio for the attention of Cecil B. DeMille in particular, and the Studio executive force in general. Three views of the “atmosphere” with which “The Crusades” was surrounded at Le Paramount, Paris. At the left is the exterior of the theatre, when the work was still incomplete ; at the right a portion of the very colorful stage show devised and presented by Andre Ullmann, and in the center a closer view of the extensiveness of the decoration work.