Paramount International News (1935)

Page 6 ^arainountJnternatioruil Qlews FrO)n all comers of the globe are coming samf'les of the books zehich carry the glad tidings of the Faranwnnt Product for 1936. II 'e present here actual photographs of the books. THE PARADE OF NEW ANNOUNCEMENT BOOKS all of Zi'hich arc superb exa)nples of adzertising genius and printing art. (I) The book from Szeeden, announcing the Paramount pictures for S'zoedcn, Norzeay, Denmark and Fin land. (2) The book from Spain, for that country and Portugal. (3) Germany’s book. (4) The J ugo-Slavian publication. (5) Poland’s book. (6) Australia’s book. It is impossible to pay i)idiz'idual tributes, because all of the books are magnificent, and carry their respective messages in perfect fashion. Our respects and congratulations to all zoho created them. PARAMOUNTEERS OF AUSTRALIA AND NEW ZEALAND MAKE FIRST SEPTEMBER WEEK EPOCHAL IN FILM HISTORY John E. Kennebeck, Paramount's Managing Director in Australia, has designated 1936 as "Paramount's Silver Jubilee Year." This year will witness the twenty-fifth anniversary of Mr. Zukor's memorable advancement of the film business with his distribution of "Queen Elizabeth," the actual physical commencement of the Paramount organization. To herald the Silver Jubilee, Mr. Kennebeck called Paramount's Convention to order in Melbourne on September 2nd. It was the first time that a convention of such magnitude had been held in Mel The Big Four of Ihe Australian Convention : Center, Alng. Dir. John E. Kennebeck ( right ) and Gen. Sales Mgr. William Hurworth. Right flank, SecretaryTreasurer James A. Sixsmith ; left, Dist. IMgr. Claude E . Henderson, convention host. bourne, and a tremendous amount of civic cooperation was forthcoming as a result. The Convention got under way <$> aftei' a week s advance pi’eparatioii Reg. Kelly. These indefatigable b,v Adveidising Manager Hermann vvoi'kers achieved sevei’al results E. Hynn and I'ublicity Manager which made ‘film history, the most noteworthy being a 12-page supplement in "The Star," evening newsiiapei’. This supplement was 100% Paramount and was the mightiest achievement of its kind in Australian film history. Stories dealing with the convention, prepai'ed in newspaper galley form, were also issued by Reg. Kelly from convention headquarters in the Ale.vander Hotel. Delegates to Paramount’s Silver .lubilee Convention in Melbourne. Back Rote (from 1. to r.) : F. Heydon, (Booker, Melbourne); ,1. .1. Ralph, (Sale.sman, Perth); V. Butler, (Ad Sales .Mgr., Melbourne) ; C. Hale, (Salesman, Sydney) ; L. .Jones, (Head Office Ad Sales Mgr.); M. liovatt, (Sydney Ad Sales Mgr.); and B. Abotomey, (Salesman, Brisbane). Middle Rote: B. Ijogan, (Head Office Acet.); F. B. Thompson, (.Salesman, Auckland); N. Gehrig, (Salesman, S.vdney) ; ,T. Edwards, (Salesman, Melbourne); Reg. Felton, (Head Office E.vploitation Rep.); M. Foster, ( Branch Mgr., Perth) ; W. Blood, (Salesman, .Sydney); R. Henderson, (Rep. Launceston); H. Varcoe, (Salesman, Brisbane); S. O. Herbert, (Film Service Dept.), and C. E. Gatward, (Mgr., H. O. Customs Dept.) Front Ron ; H. E. Flynn, (.Advertising Mgr.); G. \acard, (Branch Mgr., Syffiiey) ; H. Kelly, (Branch Mgr., Melbourne); F. G. Gawler, (District Mgr.); C. E. Henderson, (District Mgr.); .James A. Si.vsmith, (Secretary-Treasiirer) ; .John E. Kennebeck, (.Managing Director); William Hurworth, (General Sales Mgr.); .Jauies L. Thornley, (General .Mgr., Cajiitol Theatre); G. lirookes, (Brisbane Mgr.); C. Abotomey (Adelaide Mgr.), and Reg. Kelly, (Publicity .JIgr. ). (.Absent, Stanley H. Craig, General Mgr., Xew' Zealand.) First step of the convention, following the arrival of the delegates in Alelhourne from all states and New Zealand, was a civic reception by Councillor Wales, Lord Mayor of the city. This was the first occasion of such a reception being accorded a motion picture convention, and credit for the stunt is due James L. Thornley, general manager of Melbourne’s Capitol Theatre. The convention was under the inspired direction of Air. Kennebeck, who gave the delegates the full benefit of his recent trip to Home Office. His outline of the company’s policies and his interpretation of the merit of the forthcoming product, constituted addresses which aroused the most tremendous enthusiasm in his audience. Later, he directed similar addresses to a gathering of more than one hundred Victorian exhibitors, who were doubly thrilled, once for the honor of listening to a Company’s plans at first hand, once for the honor paid their state in holding the convention in Alelbourne. Screenings of ‘‘The Crusades,” “Alississippi” and ‘‘Coin’ To Town” (Continued on Page 9)