Paramount Around the World (1938)

PARAMOUNT ON PARADE AROUND THE WORLD! Personal News Items About Paramounteers Who Are Making Drive History PARTICIPANTS IN OSLO'S FINE CONVENTION 'BLUEBEARD" TINGLES WITH LUBITSCHILARITY The piece of copy we yanked from this space to make way for a rush review on BLUEBEARD'S EIGHTH WIFE will 90 down in history because it allowed itself to be replaced with a stop-press despatch on one of the most uproariously rollicking pieces of entertainment that Paramount's trade mark stars ever went over the mountain for. It having long been a favorite contention of ours that Mr. Lubitseh it unmatched when it comes to funstering and foibling, and that his puckish sense of humor in the realm of amour is something that can upon occasion be interpreted so that any and all may know what the funny side of life is all about, we rise here to point with undisguised glee at the fast that in BLUEBEARD'S EIGHTH WIFE Ernst has given us a picture to shake with joy the ribs of the world. Gary Cooper and Claudette Colbert, who have been unpaired in pictures for too long, here team together in a fashion that will have the whole world screaming "Encore!" in less time than it takes to shake a cigar at Lubitseh. Each gives about as perfect a job of acting as we have seen since John Barrymore climbed on a cab in ON THE QUIET, and if Director Lubitseh got as much joy out of making the picture as we have had in looking at it, then we can readily understand that it must have been a labor of love to him. I. n.il inoiilli we reported the line early in May l‘i, lures .</ the event III, I ehruary issue, so now we’re givi In III, lower s.ene, injaiil.il a familiar I rvenlion held in Oho, Nor-way. i lo hand /u.sl loo lale lo make 1 hi the cream of tins photo crop I round , are the folllhcing staunch srs lari /• Dixon. Ilarry llam arlP ) orb. Ired II ' L Messrs Hen, il J ancon, (lush Paul l lodin, llarald l.und In llie lop scene, taken al the dinner given in honor of Mr, Lrlihg Erik sen a! the Grand llolel. Oslo, are (lell lo right ) Messrs. Her,, -Jaeger,' Th. Rosenqvist. l ari I Dixon, Mrs I del l/ovdan, Messrs fired II . Lange, lirhng Lrikseu. Mrs. Erling i.riksen, Mr. l ari I’ York, Miss Inyjcrd Lnksen. Mr hr AannJ. Miss Prill finksen. Messrs I II Vcllcsen Perul I Ni.tsen, Penal Jancun, .Irne llo. dan, llarald Lund. Paul Plodin. llarald I.riksen. I.unnar Selen, lug; aid l Oes. Ilarry Hammar, llarald 'TROPIC HOLIDAY" A PAINSTAKINGLY PRODUCED FILM Arthur Htnnbluw. Jr., Ii.ts re turned to his desk in the I *:»r:»niount studio al\er niviiij* 1 lolly wood .1 three-week demonstration of how .1 film producer may supervise the making of a motion picture bv telephone from a hospital bed. ' While making final prepara lions for hc|'innii)K camera work on "Tropic Holiday" llomblow suffered an attack of appendicitis and underwent an emergency A p p e t Southwest -by-South from the Crossroads of the World conies word from Managing Director Harry Hunter of the Blue Ribbon Division to the effect that SOUDS AT SEA, at the Itegent Theatre. Wellington, New Zealand, grossed more money during Its llrst week than any other him shoe THE |,IVES OF A BENGAL DANCER. General Manager Stanley H. Craig, a forthright gentleman, was the de|M>nent thereto. Ambassador at Laigc on the Continent Fred \\ La use, who is also (icucral Manager ol that comprehensive territory, has been holding a succession of inspiring territorial meetings in connection with the Paramount on Parade Drive, Newest report is from Kome, where lie cabled Mr. Micks .is follows: Al gathering Northern llalian managers Milan and Soul hern managers Home, have fully explained oh, eels Olid reasons I or I Paramount on Parade Drive All I eel ! sure I heir Division -will reach (Junta. In I ae I lliey expect lo will Eirsl Price 1 z i n g C r e a Puffs operation. Shortly after t 1 lurnhlow asked hi Lender Praleliell of Los Rcvoluctonarios is • ertoiuly 'a dark al issuing provocative sialemcnts that dra:% colorful retorts. Las! month we reported his cable , the substance of which -was "Jl lull Lafille did lo Sc;, Orleans will be peanuts lompured with wlial our Division will do icilli this DeMille picture" <>l course -word of this got to Mr deMille. anil he replied in like spirit, telling Pralch among oilier tilings llial "I hope you -will not have lo joree any exhibitors lo walk the plank, lo gel llicm 10 show the picture." THE JUNGLE PRINCESS has given us our llrst publicity story from Iceland, thereby In no uncertain terms predicting that the I’arammiiil Around the World Drive will be a tremendous success. Don't ask us how we know, (Evidence from the Four Corners of the Glove Testifying to the) Invincibility of Paramount on Parade Around the World) | we Just do; especially when you regard the fact that the season of the liamoiir-.Mtlland picture al the Gnmla lllo, Reykjavik, broke all existing records at the house. Including the long standing one established by DIVES OF A HENGAD DANCER (which Him. you will see, has become something of a yardstick by which international Him success Is measured). Th, Desk" • January lell General Sale. H unearth, in ■r from Manai Ins "An zcler II the right after his return from a well-deserved vacation, and -when lie got back lo his desk he found llial two z-ilally important things had happened — a shipment of magnificent new produel had arrived, and the details of the Paramount on Parade Around the World Drive had dime lo hand, fusing both of lliese facts in his unmistakable style, he put the issue straight up to the sales force of the Hlue Ribbon Division. and woe betide the luckless Hlue Ribboner who doesn’t come | across with the bacon at the end of the Drive. We report for several reasons, one of which is that It Is an Interesting fact, and another Is the liope that it might Inspire many other similar contributions, the fact that on February 15th a very prominent legionnaire completed his tenth year of service overseas In Is-hair of Paramount 's fartiung organization. He Is S. E. (Ted) l*ter|Milnt, and for the present he h Manager of the territory of which Cristobal, Canal Zone, Is the center. Congratulations, Ted' HURWORTH SPEAKING Llse-wherc we have referred lo the teller penned lo liis sales force each month by General Sales Manager William Hur-worth of Australia. We regard this teller as unique in Paramount annals, and cannot therefore refrain from giving you herewith a characteristic excerpt from it. selected at the point where Hill has just concluded a summary of the forthcoming product. Says he: What a pip of a position you are In. You don't have to listen lo exhibitors moaning; you don't have to do any apologizing ; you an not running second to any other distributor; you shout about It. Give that Adam's apple of yours some work to do. ipcrulioi) \ Myrua w .... din llial Tropic Holiday Hiould slarl on dicdulc and llial he would roiain full) responsible for the lexican musical film. The nexi day llornhlow re lined supervision of the produc(in, using a bedside telephone I" eep in constant communication -illi his assistant. Richard l’luicnthal, and the director of the im, J. T. Reed. For three eeks I lornblow continued hour■ talks with his aid jlly acquainted with loliday.” The producer had a -a .-ction machine set iq ospital room and c: L'reened the "rushes 1 "Tropit mall prohis the camera work. h i) lie sent a group of assist ts to Mexico to purchase six ig bulls for use in a bullfight .-tie in which Martha Kaye will pear as a lady matador. Later, llornhlow sent a cam a crew to southern "Mexico to m scenes showing Heels of the lorful native "dragonlly light, boats," so . ailed because of l fishnets which they carry, lese scenes w ill he used in a sta sequence in which liuiieds of players will appear. The shooting schedule of LDBITSCR'S ACCOLADE Several weeks ago, the eveni 1 ciding with -liis 40 th birthday • versa rv, Krtist Lubitseh ferred on him Mk Best (lecoi the decoration was .the French sul al Los Angeles, shown a right. I li undoubtedly IhsIwvm so ilie official kiss. Hut il Simone Simon, herself a lair 1 seniativ e of La Hell. France, more warmly decorated the cigared Krnst with a kiss that s .mil sparkled. EDDIE SCHELLHORN LURASCHI AIDE Eddie Srheilhorn, who for the post thirteen years has been attached to the Foreign Publicity Department in t lit Home Office, Inis lieen transferred to the Hollywood Studio as assistant I" Duigl I airasi III \th<> heads the Foreign Department out there. He took up Ills duties February 14th. Prior to de|>artliig from New York lie was tendered a luncheon by the entire Foreign Department. Mr. Hicks, who presided, paid a Urn tribute not only to Eddie's past work, hut to the promise lie was confidently expected to show In Ills lui|M>rtant new assignment. "Tropic Holiday" has been ni tabled with a large cast headed by Ikib Hums, Martha Rayc, Dorothy Lamour, Ray Milland and Tito Guizar working daily and the production unit functioning as smoothly as though Hornblow had been al his studio desk. EXPLOITATION JOTTINGS India has been res|xmsil)le for New Ynrk receiving an excellent hatch of exploitation evidence during the past couple of week v Notable among tbe items received in New York and subsequently forwarded to the studio in Hollywood, were the campaign on " \rtisls and Models" at the Regal Theatre 111 Calcutta (material forwarded by Mr S (ianguli ), and the campaign on the same picture in Bombay (material forwarded by Mr Lew da Silva), the latter campaign appearing chiefly hi The Ladies' Home journal of India Advice routed to us by way <>f \ iking Leader t'arl York in Stock holm, tells of the phenomenal success scored by "The Jungle Princess" in tlie chief theatre of Reykjavik, Iceland. This was our first story of this nature involving Iceland, and tin fact was important also liecause the Dorothy Lamotir-Kay Milland l"C shat all lords llu including the made several years ago by "Liyes of a Bengal Lancer " The |xiptilarity of I’opcyc the Sailor reached a new importance in L111doii recently when the Daily Express, one of the world's most important newspapers, featured him in a political cartoon, the drawing reaching far larger pro|>orlions than is customary m this newspaper. All of which adds an additional attractive quality tu the life-size Popcye illustrated on another page of ibis issue India is again the fore with A RAYE SHINES ON TiTO Paramount trade mark. Tito Guizar and Martha Kaye exchange pleasantries while Adolph Zukor, ( hairman of the Board of Directors, and generalissimo of production, looks on jovially. The picture, of course, is "Tropic Holiday." and if we had the mind to, there is plenty that we'd Ik saying about the charm and allure of Suranla Asmara, who happens to be the Malayan ladyplaying the role of leading woman to Volin Tapley. We also, as was reported in an earlier column (or if it was not then it should have I wen) that we have seen some of the footage of this picture and have a more than sneaking suspicion that the picture is going to emerge as a Wow— and a Malayan Wow at that It needs none of our so-called eloquence here to lell you that if we do get the kind of a picture that we ho|ie this one will Ik.-, then all Hades cannot stop our making it not only a Malayan Wow. but a W orld-W ide-W ow. About a month ago Manager Jasper l> Rapuport sent us a photographic account of his celebration of Paramount Week. I ’ n fortunately this event ions marred lo a certain extent by a national calamity, -which prevented any excitement in entertain planned by Mr. Rapoport. pfeverthe , less ii c have been informed that the film industry of Cuba indicated that its members look the -will for the the only praetieal faslishuwed J.D.R. that the which the Paramount . dimed lias actually been alised. deed, and i ion possibl, purpose fo With Our One Good Eye to the Hollywood Knothole SINCERE CONDOLENCES Il In vvllh the dci|ie*t sorrow lhal vve chronicle the Irreparable losses suffered recently by Ivvo Puramoun llie loss of IiIn Mother tale In January. Harry Hunter, managing director in Aiislralln, suffered Ilie loss of Ills Mother (III February fifth. some attractive exploitation cvidcnci Photographs received from Getter; Manager Charles Ballancc serve 1 show the excellent fashion in which the Regal Theatre exploited a Dill containing "Kbb Tide" and "The Barrier" to Calcutta audiences. "Kbb Tide” also came in for sonic fancyexploitation in Rangoon, where the picture showed at the Kxcclsior Thc consistcd of a decorated tramcar which, from all the intents and pm poses of the photograph, plys its trad mi the very edge of the jungle We haw received some more ( the very fine cooperative advertisi incuts produced by Kx; loilatiou Mat ager Reg Felton in Wellington, Nc Zealand, in In-half of "Make W a for Tomorrow." These advertisi ments were all along tbe lines of I icing in with the insurance conies and of course they helped tcrially towards whatever success the picture achieved. The publicity director in Sweden, Hcugt Janzon, certainly got the most out of "Wells Fargo" in Ins Stockholm advertising campaign. We have received photographs of some of the marvelous window displays put over in the showcases of the foremost department stores, and when it is borne in mind that upwards of 00 windows were captured in this fashion we know something of the magnitude of Mr Janzon's accomplishment. There has come to hand a very effective trade paper advertisement which was used to inform the film industry of Australia concerning Paramount's new 19JX product. The advertisement is in type, with small decorations in color, and front inlorma ib.it the Australian exhibtiors were very much impressed. Vienna, Austria, witnessed some very unusual exploitation in behalf of "Kbb Tide." according to photographic evidence sent to New York. A profcsional exploited-, attired in 'lull diving '(tit. plus an outside diving helmet, paraded the main streets. He Imre no message regarding the picture. but as lx invariably ended tip at tlu theatre showing the Paramount production, the immense following crowd vva-> made tin u (Highly familial with his purpose. Old Man Title-Changer lias been 1 a Paramount rampage again, and iu might as well gel your records raightcucd out accordingly. The picture originally known as J lurching Herds, which was changed to 7 he i Stare Rises, now emerges finally definitely as The Teraus. Lucicn Hubbard is producing the picture, James Hogan will direct in it, and Randolph bcolt, \ irgima Bruce, May Robson, Charles Barrat and Robert Cummings are some of those who will Three more singing Mexicans, Jesus astilloii, Mario Santos and Jose I endoza, have been added to the j 1st of / topic Holiday Reports on I this Arthur Hornblow, Jr. production continue to be about as glowing as , any advance praise could |sissibly be, and we are sanguine that it is going ] to be one of our ace pictures of all time Contributory factors, from the I acting stand|Hjinl, are the jierform | ■luces of I Jorothy (.amour, Tito Guizar, Ray Milland, Bionic Barnes, Bob Burns and Martha Kaye. Tbe Paramount talent roster has again been pitched headlong into one | of the most ambitious projects ever announced by a studio eyeing the ! valuable domestic market. The project ibis time is known for the I nonce as St. Louis Blues, thereby proving it to lie a large scale dramatization of one of musical America's j Class A folksongs. The star and fea j lured player roster has been indulged : in this undertaking to the extent of the services of George Raft, Shirley 1 Ross, Tito Guizar, John Halliday. Kli/abctli Patterson, Mary Carlisle, I Betty Grable, Ben Blue, Charles Bultcrwurih and Robert Cummings, Alex Aarons, a musical comedy 'man from Broadway, is associate producer, the whole venture being under the Executive Producership of Jeff 1 the To 1 Inl and would probably go again, jthy Peterson has been added Orders ■ knot Har Crime Gives Orders of the film venture the starling binto . the 1 title King the directorial helm and actors l.loyd Nolan, Lynne Overman, Mary C arlisle. Jack Dunn, Jr., C arroll N'aish, Larry 1 rabbe and Anthony Quinn taking orders. Additions to the cast of Fritz Ding's You and Me, which lias George Raft, Sylvia Sidney and Barton Me Dme in the top spots, include Jack Mulhall, Julia Faye, Bernadene Hayes, Cecil C uimiugham and George one of the finest melodramas in ROSITA MORENO EN ROUTE TO SOUTH AMERICA Rosila Moreno, the charming wife of Melville A Shaucr, and herself a star in several Paramount releases, is now en route to Huenos Aires to appear in an Argentine production The scene above shows her au'voir luncheon in Ilie Paramount Studio in Holly-wood Mr. and Mrs Shaucr are the central figures ill the row facing Ilie camera On Mrs Shatter's left is Georges Riyaud, anil beside Inm is the eminent Paramount composer, Sam Coslow. On Mel's right is Ilie Paramount producer. Miss Lanehon. In Ilie immediate foreground is Miss Moreno's father, I’aeo Moreno, and beside him is Tito Guizar, newest of Paramount ’s shining s'ars , ents towards the end of making Men With Wings the outstanding Paramount epic of all times. (jail Patrick liecomes a star, with her name above the picture's title in Disbarred , an cx|>osc of the crooked phases of certain elements in parts of the legal profession. The assignment is one of paramount inqiorlance to Miss Patrick in view of the fact that sin; once studied for the legal profession. Another ex|iose is announced by Paramount for early production. It is entitled Illegal Traffic and deals with the latest methods of distributing stolen goods on a national basis, Its theme predicates the commencement of a new Paramount series, since Tip-Off Girls is a sensational expose of the methods employed in the stealing of these goods. Mary Carlisle, J Carroll N’aish, Lynne Overman and Lloyd Nolan, all of Tip-Off Girls, will Ik l.loyd |iersonally over a span of years it will come as something of a shock to learn that he has given up the sidebusiness of breeding Great Danes. He has sold bis kennels of tins breed of dog and is now concentrating entirely on cocker spaniels, llial is, lictwccu scenes of bis current production. Professor. Heware The picture, by the way, is coming along nicely and there is expectation of a prev iew some lime during this mouth Elizabeth Patterson lias bad Iter contract lifted by Paramount and is now scheduled to appear in SI. Louis Hlucs and Harmony for Three Dorothy Howe has gone into the cast of Coeoanut Grove, which stars Fred MacMurray, is being directed by Al. Santell, and is being produced by George Arthur. Foreshadowing something so unusual as to Ik worthy of comment here, Harold Lloyd has engaged Del Dave of his ork the Kc| Toomcy, one of the better of yesterday w-lio deserves treaks than he has lieen get mount by being assigned Gives Orders This production which features Lloyd Nolan, Larry C rabbe. Mary Carlisle, Lynne Overman, J Carroll Naislt and Anthony Quinn, has been known under the several titles of ( Jiieen's Local and The Law of Lliglil l-.dgar Kennedy is tbe newest assignee to lend bis well-known tal in the 1 Joan Bennett takes over the female lead in The Texans formerly assigned to Frances Dec, who is anxious, we understand, to get away from continuous Western perform Lesley Selandcr, who directed The Harrier and a number of the Hopalong Cassidy series for Harry Sherman, has liccn signed by that producer to a one-year contract. Slu rman also signed five scenarists to round out his new Hopalong schedule. \ 11 addition to the already impressive production schedule of Jeff Lazarus has been announced. It is Rainbows in the Night, and was at one time announced for production as The Stooge Dorothy Lamour and Bob Ho|k have I wen announced as the featured leads, and Sid Silvers, one of vaudeville’s original stooges, will also Ik in the cast In the face of the worldwide ac ELViRA RIOS FACES LENS Mexico has given a magnificent singing star to the world in " Tropi , ll.didnx " Her name is l.lvmi Rio, and she is here shown doing one of her numbers for the picture So many laudatory reports on this Arthur llornhlow production continue lo reach us from the studio lhal we keep a stock of pins nearby in order to assure ourselves lliat iiv are not dreaming — for il docs not seem that any picture could live up lo the en faet that they come from sources of unimpeachable integrity and modesty script of his next picture. This a|>|K-ars to indicate that the bcs|iectacled comedian may actually he at work on another picture within a year of concluding Professor, Beware. For the present the new picture is being known simply as The k'eterinarian. Incidentally, it bears no relationship whatsoever lo our earlier item regarding Harold's kennels. Ray Milland, who is a featured player in 7 ropie Holiday, lias so fine a command of Spanish that he is acting as interpreter on the set for those Mexican players who s|x-ak no Engli-h. In this fashion he is able to relieve, for other duties, the several paid interpreters, as well as Luigi Luraschi, Dick Blumenthal and other Paramounteers who speak S|>anisli with a skill approximating perfection. We feel a little inclined to ask Kay if this linguistic ability of Ins presages an early appearance by him in a S|«nish-lauguagc picture. Getting back to Tropic Holiday for a moment, we have bad word from Spies Xlic88 and Hjk 75, stationed m Hollywood, to the effect that the bull that Martha Rayc has to fight for comic effect in this picture lias been named Tropico. This bull lias come from Mexico and i> so important a property that lie has no less than 6 stand-ins for the picture. All seven of the bo vines are insured for the paltry sum of $1,000 apiece. HOUSE ORGAN PAGEANT CONTINUES AS BRILLIANT DISPLAY OF PAR. EDITING This past month has been no ' exception as an exposition of the fact that Paramount’s continued progress throughout the world is j due in no small measure to the high calibre of the publications in | all languages reflecting the supremacy of the Paramount product. A notable ease In fMiliit In Scan(IliiHvia'N 4-languuged I'Alt \MOl'NT, with the sectlonH In Swedish, Norwegian, Danish an. I Mulsh vleing with each other in saying the best things about our product and the iM-rsonnel handling It. Here Is an excellent case of four fine editors working in Ideal harmony to produce u corking good house organ. And then, switching to another corner of tinglobe, there's the case of PARAMOUNT EM ACC AO, regular bringer of one of the iiioiiIIi'n refreshing highlights. In an adjoining column we have Illustrated Hits month's Invigorating cover, and it is our pleasure to report that the contents of the issue were ; on a |»ar with this, especially tile mimeographed cartoons inspired ] by "The Buccaneer" and "Souls at Sea." A recent issue of PARAMOUNT SEIt\ ICE of Ismdon was devoted almost exclusively to "The Buccaneer," with particular emphasis on the line showmanship displayed In connection with this picture at the Carlton Theatre, this showmanship Ding iliiisl rated elsewhere by us in this particular issue. An o|ien letter to all Netherlands exhibitors proved to is the highlight of a recent Issue o! I’ tltAMOUNT KOKItlEK, published punchfully by I Id Amsterdam publicity stall. This same issue likewise gave considerable space to "Matrijs," who is none other than Po|ieyc tin* Sailor, tills time Involved with "All Balia and Ilie 40 Thieves." We greet this month the llrst two issues of NOTICI AlilO PAIIAMOUNT of Lisbon, Portugal. Tills particularly attractive publication has led off with big announcements concerning "Souls at Sea," "Champagne Waltz," "Waikiki Wedding," "Ebb Tide" ami "Angel," nil forcefully tied In with an introductory editorial by Molscs Israel, Paramount manager In Lisbon. Then of course we had the plush carpet out for current Issues of Czccho-Slovakia's NOVINKY PABA MOUNT and Poland s IM»BAI>CA FILMOWY. Both an particularly colorful this month, thc former hearing a glowing rover ol Franclska Gnal. with editorial space given over to “The Buccaneer," "Wells Fargo" and "Popeye Meets All Balia"; the latter sjKH-lallzing in the llrst two of these* pictures, but giving over tincovers to "Ebb Tide" anil "Bluebeard's Eighth Wife." (UNDENIABLE IS THE FACT THAT AS WE KEYIEW THESE HOUSE ORGANS W E ARE MORE THAN EVER STRUCK BY THE GREAT WEALTH OF PARAMOUNT PRODUCT.) The January Issue of London's PAKAGRAM is the first to hear the editorial Impriuuitcur of G. H Hawkins, and from tills issue vve liartlcularly desire lo single out the contribution of the gentleman signing himself 'Impcrtinax,' ami whom vve identify otherwise as C. S. Grahame. He lias a penetrating wit and a breezy style. The Issue otherwise Is a gem of ncwN-collecting, several pages Ih-ing devoted to pcrxinal Items, whirl! after all arc the life-blood of any house organ. Tile issue concludes vvlrli a olic-pagc review of "The Buccaneer," an uppralsal that is ehspiently summed up In a final paragraph which says: ".Mr. ih-Mill, has given to the ( liD-nia a production which will heap upon Hie name of Paramount a lasting prestige." Another house organ with a fine proclivity for collecting |>crsnnal news items is Australia's I'Alt. \>IOI NT PUNCH. Th© latest Issue to hand has a wealth of them, hut it also lias some stirring articles capitalizing 011 the inspiring news that Is relayed from New York to Sydney by means of company letters and cables: parllciilarly those from Mr. Illcks. In the Issue Ih*forc us at the time of writing Is considerable news alsnit the newest trade shows of Paramount product held hy Managing Director Harry Hunter, as well as a liarrage of enthusiasm for "Wells Fargo." Something that we had thought wasn't possible Is hap|M-iilng In the House Organ sphere: Holland's PARAMOUNT KoFBIEIt Is getting to lie even lief ter than It was when we made an earlier mention In this column. Issue Number ID Is licforc us, and although extensively devoted to "Wells Fargo" it nevertheless manages to pack into its many pages a great deal of additional Information concerning Paramount's new product. Since re|Mirtlng In an earlier paragraph there Is an additional Issue of Australia's PARAMOUNT PUNCH to hand, most of It bristling with news alstul the Drive. The issue lins gone In heavily for cartooning, using •he Drive as a subject, and with very effective results. The Issue also Informs the world that at the time of going to press, "Souls at Sea" was entering Its seventh week at Sydney's Prince Edward Theatre. \lso reported was a very interesting exploitation si nut executed in behalf of “The Barrier." It consisted of a large scale hike, with many partlclliants, and the event covered by the local press as a regular news story. Also reported at great length, and with many Illustrations. was the story which wo give you immediately below. claim now being paid Snow While and the Seven Dwarfs it is interesting to stop and note that Paramount made this picture just 25 years ago, but as a feature production, with petite Marguerite Clark .,S star Cecil B deMille in a recent radio broadcast recalled this fact to the American nation, and Miss ( lark, who had Is-en listening in, telephoned her thanks to Mr deMille in Hollywood, mentioning Managing Director Ilarry Hunter is Pursuing in Australia a planned campaign of special >, reeniiigs of important new productions expressly for the leading exhibitors ,-/ each of the states. I arly lad month he held the event wlii,h is reported below hy Publicity ami Advertising Director Hermann / l lynn. Mr Hunter is presently m New Zealand holding Ins first exhibitor trade s, rei ning there BIG GATHERING OF N. S. W. EXHIBITORS ATTEND PARAMOUNT TRADE SHOW at the ready that The Buee, "DANGEROUS TO KNOW" (A Minute Preview 1 This production is important from several standpoints. I11 the first place it is a well made picture. Secondly, it is an exciting, absorbing and deftly directed film. Then it is also responsible for one of the most polished performances in the acting catalogue of Akim Tamiroff, who with all possible speed is becoming a decided Paramount Iwx -office If itself, . j need more than this we refer you experience which will speak eloquently. the film CAN THIS BE EGYPT? One usually thinks of the burning sands when contemplating Egypt, yet here we find Frank Y. Kcnitcheck. Paramount's manager in Bomhay. India, decked out in to|icoat on hoard this ‘ship of the desert.' The snap was made near the Pyramids of l licops recently when Frank was on his way to U S A. on furlough. At the head of the camel, and distinguished hy the turban, is the came, leer whose name undoubtedly is Ali Hassan. Frank returns to Bombay in thi I very near future, and since lie has j been privileged to see some of the new Paramount product he has no doubts whatsoever regarding the ulti1 mate outcome of the Paramount on Parade Around the World Drive so I far as India is concerned. SYDNEY, Feb. I. l»:W: On Tuesday last Paramount screened two more of this year's productions for the trade at the new Regal Theatre al Bondi Junction. The pictures were Bex Beach's famous novel, "The Barrier,” with a east featuring Iaui Carrillo, Jean Parker, James Ellison, Itolierl Barrat. Otto Kruger and \ndy Clyde, and, In contrast, I'arauinum's latest Technicolor picture "Khb Tide," introducing Oscar Homolka, who gives a lull limit performance ably supported by Prances Farmer, Bay Milland. Barry Fitzgerald and Lloyd Nolan. This Itobert Louis Stevenson story firings the first South Sea picture to the screen In magnificent and wonderfully natural color. Following the screening. Paramount entertained more than 5t» exhibitors at luncheon where, following an Introduction hy General Sales Manager William Hurvvorih. Mr. Harry Hunter forcibly addressed the gathering. “I hope you have enjoyed your lunch and the eniertalmm-nt vv> gave you this morning. Three or four months ago I said that Paramount would lie hack again and again to show you Product that was really big. We have outlined a tremendous Product and Paramount has ( hanged Its pr-odm lion policy. We have definitely come hack and we are going to show you this wonderful product time after time. "Dist time I stood here and called your attention to the great business that 'I Met In Purls' was doing. We had seen 'Souls at Sea,' •Easy Living' and other great pictures that have made money liccause they are entertainment. "Just as I stood licforc vi 111 when 'I Mel Him In Paris' was doing five or six weeks, | again come before you when 'Souls at Sea' Is luieklng the house at the Prince Edward in Its fifth week — ami tin sixth starts tomorrow. It Is slaying that long liecause of only one fail. Il Is doing good business. There Is no obligation on the Prince Edward to hold over. It's "We bring you Hex Beach's Immortal novel 'The Barrier' and llohcrt I /otlls Stevenson's romanct« «f the South Sea In color — 'Ehli Tide'; by your s|iont ancons applause you have shown tmtli to lie "Boat after Isiat Is bringing more ami more gn at pictures for Paramount and right now we have enough lilg pictures to Issik alter releases at the Prince Edward right up till AuRiut. Very whortly we Will have tin Cecil B. DeMille picture. The Buccaneer, ' vvllh Fredric March and Franclska Gnal; Ernst Lubltseh's 'Blue( Cmninutd on Pjgt 4)