Paramount Pep (1923)

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Paramount Pep Cincinnati Chatter By Samuel Cohen Christmas has come and gone but it will be many a day before we forget the fun we had exchanging gifts. And to make it doubly thrilling, Mr. Strief, who was Branch Manager at Cincinnati before he was transferred to Minneapolis, paid us a surprise visit at just the psychological moment. It is authoritatively whispered that New Year’s resolutions are being freely made. We suggest the following to which everyone should enthusiastically subscribe : Resolved that during the year 1923, 1 will make an honest effort to cultivate a 'sense of humor. Our idea of poetic justice would be to take Dad to see Thomas Meighan’s latest picture, “BACK HOME AND BROKE,” the day after Christmas. Several of the girls have provided themselves with calendar banks. These banks are supposed to encourage daily saving, but what they really do is to encourage the girls to become great financiers. As far as we have been able to find out, the banks are almost half full already and not one of the fair bank owners has contributed a cent. How do they do it? The prize exhibitor letter received this week reads as follows: “The writer is acting as man- ager, press agent, ticket taker, chief bouncer and janitor; and working for his health. We sleep in the gutter and board at the pump. Business is not bad—it is moribund—whatever that is.” » Someone gave Angela Molden a doll for Christmas. We always were of the opinion that when Angie wears her red hat with veil attached she doesn’t look a day older than nine years. Blood and Sand Recipes B. & S Sandwich —Small piece of steak, over which a fried egg and covered with the natural steak juice. Use toast or bread. Potatoes and gravy on the side. B & S Sundae —Peach ice cream, marshmal- low, cherry and whipped cream, colored red. These were specialties offered by a restaur- ant and confectioner catering to 1,400 students of Miami College, Ohio—originated and adver- tised for the local people by Harry Swift, Cin- cinnati Exploiteer. At a football game Miami was represented by a huge banner reading: “Big Red has the ‘Blood and Sand’ to Win,” and as a street stunt, Swift dumped three wagon loads of sand near the front of the theatre on top of which a red sign proclaimed the picture. The Exploiteer By Bam Bill Danziger, Chicago, certainly justified his exploitation of “Manslaughter” in Woodstock, 111. This town has a population of 4,200. The attendance at the Princess the opening day was 1,200. The other two days were well above., normal. Harry Swift, Cincinnati, caused an exhibitor in Mayfield, Ky., to burst into verse, following his work there on “Manslaughter.” Here is the poetic effusion : "The winds have blown swiftly by, But SWIFT, oh boy! kept on the fly, Kept working throughout all the day To tell them ‘Manslaughter’ was on the way— A picture that they all should see, Even careful drivers like you and me. Windows decorated galore, Pavements painted by the score.” George Smith, Toronto, is rapidly expanding his mail service department. He now has ex- ploitation campaigns on 20 pictures which he mails to exhibitors. An up-to-date list of all bookings is kept and a campaign is mailed to each theatre showing any one of these pictures at least two weeks before play date. With George just now covering the entire Dominion of Canada, something like this is a necessity. Many exhibitors have expressed their thanks for this service, have gone out and worked the suggestions and sent the evidence in clippings and photos to their benefactor. Dan Roche, Chicago, has been relieved of his regular duties for the time being and put in charge by Claud Saunders of the fleet of cov- ered wagons which will traverse the United States exploiting “The Covered Wagon.” Dan arrived in New York Jan. 3rd, with the first wagon to startle the natives of Gotham. Kenneth Renaud, Salt Lake City, attired seven pretty usherettes of the American Theatre, Butte, Mont., in Tudor costumes and had them cover the principal streets handing out real Tudor roses and carnations, each with a card attached reading: “Accept this little flower with the compliments of Miss Marion Davies. Wear it when you come to see ‘When Knighthood Was In Flower’ at the American.” Result, a sensation. Leslie Whelan, Washington, prepared a minia- ture pioneer wagon, labeled it “The Covered Wagon” and sold Senator Pepper, of Pennsyl- vania, the idea of being photographed looking at the miniature with the title prominently showing. Les promises this is going to be of great assistance to him on his newspaper pub- licity. As usual, this chap works away ahead. He also photographed an old painting on the U. S. Capitol wall of a western-bound caravan as shown in the big Paramount Picture.