Paramount Pep (1923)

Paramount Pep That's What It Is Worth Why a New Word? Epes Winthrop Sargent, editor of the “Selling the Picture to the Public,” section of the Moving Picture World, seems determined that some one in the industry shall coin a brand new word that will poignantly describe an unsuccessful exploitation stunt or campaign. Paramount Exploiteers are invited to submit their ideas. He has turned down such appellations as “dud,” “malploit,” “backfirication,” etc. Tom Walsh, of our Home Office Purchasing Department, submitted “nixploitation,” which is being favorably considered, but Claud Saunders’ “kluck,” has the most favor so far. From our viewpoint we might well ask, “What’s all the shootin’ for?” The exhibitor who advertised Rodolph Valentino in “Blood and Thunder,” was certainly guilty of a kluck, or whatever it's going to be called, but Paramount Exploiteers never have or never will kluck, malploit or nixploit. They are trained showmen. Occasionally a picture will “flop,” that has had the most extensive and cleverest kind of an exploitation campaign. It’s the same in the legit. Blame the show, the public or some local condition for this, but please, Mr. Sargent, don’t chalk up “failure” against the Exploiteer who has done his best, and if a Paramounteer, better than any one else could do it. Other exploitation men may make themselves ridiculous, but a Paramounteer never. That’s one reason why they are Paramount. BAM. Denver Darts By Rick Ricketson C. P. Redick, our golfing auditor, is paying Denver a business visit. Weather conditions have prevented the genial Redick from emulating Hagen for the Denver enthusiasts, but he certainly talks a powerful game. H. B. Fox has joined our office force as Accessories Manager. Mr. Fox’s energetic, careful, systematic handling of our advertising has already made him many friends in the territory. H. E. Ellison, Manager of The Princess and Rialto Theatres in Denver, has pronounced “The Pride of Palomar” the greatest picture ever made. Mr. Ellison has never made this announcement in an advertisement before. He opened the picture at the Princess Theatre, November 22nd, and announced it would run indefinitely. Mr. Ellison told his story with two half-page advertisements in “The Denver Post.” There’s an epidemic of sore arms in the Denver office, a vaccination compromise with old man smallpox. The City Fathers of Denver recently passed an ordinance making vaccination compulsory, in an effort to check the wide spread of the disease. Nine Wilkes-Barrians Above is a portion of our Wilkes-Barre staff and reading from left to right they are: Top row, Ralph Gaimen, Harriet Hilborn, John P. Naughton, Harold Kehoe and J. A. Flarris. Bottom row: Josephine Leoraw, Carol Hingerfow, Anna R. Gildea and Eora Thomas. Montreal’s Impressions at Canadian Convention GEORGE WEEKS Judge Lindsay — Our Pal — Not New Here— He Knows Us — Same As Ever — Goes Thru. JOHN CLARK Lloyd George — Some Tenor — Some Speaker —Some Class— Some Pep — SOME MAN — Come — Back — Please. GEORGE SCHAEFER Theodore Roosevelt— Double Blue — Regular — High Speed — 'Our Kind — Talks Our Language — Hard to Beat. MEL SHAUER Walt Mason — There — Not Thereabouts — Makes Friends — 'Made Many Here — Will Make Many More — EUGENE ZUKOR His Dad — Smiles — Like a Summer Breeze — Unassuming — Endearing — Right or Wrong — We Are With Him. CLAUD SAUNDERS P. T. Barnum — Twenty-four Sheet the World — Radiating — Good Fellowship — Made Hit —Stopped Show — Comedy — Large Gobs — . A. M. BOTSFORD John Wanamaker — He Man — Liked Canada — Canada Likes Him — Advertising Barrage — Had — Telling Effect. A. O. DILLENBECK Bonar Law — Silent Partner — Citizen of Laconia— Cold Type — Embarrassed — In Speech — Says Plenty — In Ideas. OSCAR MORGAN Paul Revere — Sent Us Along — Merry Clio — Likes Knighthood — So Do We — We’ll Get Him Even — Good Luck — To Him — And Cosmo. PARAMOUNT’S SUPER 39 Best Ever— Some Selling Plan — Watch Our Smoke — Somebody Try and Be Second. —TOM DOWBIGGIN.