Paramount Pep (1923)

4 Paramount Pep “BUT ABOVE ALL THINGS, TRUTH BEARETH AWAY THE VICTORY” This Publication is Distributed. Only to Officials and Employees of the FAMOUS PLAYERS-LASKY CORPORATION Its Contents are Strictly Confidential PAUL L. MORGAN Editor Vol. 7 JANUARY 10, 1923 No. 27 The Value of an Objective By Jad Somewhere it is written that there may not be a pot of gold at the end of the rainbow but if we believe there is and spend our time and efforts rightly to vindicate that belief, this will bring us somewhere in reality at last, perhaps to a brighter goal. The moral thus suggested so forcibly is — “have an objective.” If we create an objective for ourselves and concentrate our thoughts and efforts to reach it, we will do more and better work, which means sure progress. We cannot escape it. The reward of better work is bigger work. A person without an objective recalls the colored man’s description of his friend in jail: “He ain’t goin’ nowheres, he ain’t got nowheres to go, and he ain’t goin’ to git nowheres.” When we reach an immediate objective there is another mile post just ahead. This is the history of human progress. It requires persistency and patience and is subject to the element of time. Most things of mushroom growth deteriorate rapidly. The succeeding heights reached by logical progression permit us to gain a strong foothold and prepare systematically for the next advance. Battles have been lost by untimely advances or by too rapid advances. There have been cases of sudden promotion to greatly advanced positions but these cases are very rare. The history of most successful men shows a steady, even if spectacular, progress. Some have even had their setbacks but the ground thus lost was regained by great courage and grit and the fighting spirit. We cannot hide the fact that we have an objective no matter how modest we are and we will succeed by very reason of that fact. The head of the employment bureau of a very large mercantile establishment always made it a rule when interviewing applicants for positions to learn what their objective was and what they intended doing to fit themselves for better positions later on. This to him outweighed the importance of their past experience. If we have no apparent objective, and seem to be just drifting along, get busy and create an objective, but remember, don’t step on the other fellow’s toes. That is a sign of going backward. Step on his heels. “Myrt” from Dallas For a good many months now you have seen from time to time notes from the Dallas Exchange under the name of Myrtle Masonheimer. "Myrt,” as she is known to all her friends, recently took first prize in a costume and beauty contest during Halloween in the city of Dallas. We are very proud to list her as one of our PEP correspondents. She radiates Pep, enpersonality wherever she He Sold Him By Bill Danziger Human interest in movies sells them to the playgoers. Applied to exhibitors — the commodity labeled human interest operates in the same way. Thereby hangs a tale. Jack Wolfberg of the Chicago sales force had been trying for weeks to dispose of “When Knighthood Was In Flower” to a Chicago exhibitor. Price was the bone of the contention. One afternoon the exhibitor walked in the office to find Wolfberg adjusting a new pair of hose supporters. In the approved manner, an inspiration galloped up and socked Jacobus on the cheek. “Wanna tell you a story,” he blurbed, indicating a chair to his victim. “This morning I needed some garters and I asked for Paris garters in two stores. They wanted to give me something else. Braving all sorts of possible humiliating experiences, I came downtown and have been running around the office all morning without supporters. This noon I got some Paris garters.” “Why do you suppose I insisted on Paris garters. It made me think. Publicity, man, oh, man, and nothing else ! “Now think of the publicity ‘Knighthood’ has received here through the Hearst papers and the Roosevelt Theatre. There’ll be no competition in your neighborhood when you play ‘Knighthood’. Publicity, ad infinitum — ” Jack sold the picture at his price. And vows that supporters of Parisian extraction will hug-me-tight his lower limbs for aye and aye. And that’s that.