Paramount Pep (1923)

6 Paramount Pep Peps FEATURES 510-537 INDEX 538-564 6.2-bnl^ G A* Some St. Louis Accessories Doings Material Furnished by F. L. Collins, Access. Mgr. 1. The accessories sample case. F. L. Collins, our scooter from St. Louis, long since realized the selling value of letting the exhibitor in on the wonderful accessories which we are furnishing. This would not apply to the exhibitors who are able to visit the Exchange. After all, the great problem in nearly all of our Exchanges is reaching the man out of town. The accompanying illustrations show Collins’ accessories sample case open and closed. When he starts out to visit his exhibitors he carries samples of practically every item which is being lurnished on the current releases, including gilt frames. The results have spoken for themselves. In the first place everyone in the St. Louis Exchange is pepped up about accessories and every employee of that office is an accessories salesman. And greater than that, they are sold on Collins’ method of selling the exhibitor. Not a speck of confidence is missing. Everything that can be done to get behind the “insurance for Paramount Pictures” is done cheerfully and spontaneously. And as for the exhibitors, well, you can’t stop ’em from buying our accessories. They literally jump into the spirit of the thing. And get this ! — the usual comment from the exhibitor is that he has never before seen such great interest and care and attention paid to him ! Just think of any company sending someone out to sell him the stuff to put it's pictures over! This is what Paramount is doing in St. Louis. Those of you who feel it is worth trying can write to Mr. Collins for further particulars. And our advice is, get the rusty Waterman busy right now. 2. Insert Display Cases. St. Louis has a nice new office with large windows, situated on a busy thoroughfare. Therefore they believe in advertising our productions. The illustrations show a novel method for putting an additional kick in a display of our window cards. The pictures show more plainly than words how this box is constructed. From the front the cards assume a colorful lighting effect when the electric lights are on at night, and this can be obtained in one or two ways. Some of the solid colors of the original design can be cut out of the card and the same color tissue paper pasted over ( Continued on next page) Sammy Cohen Writes: “I have just received those two proof sheets containing the ideas which originated in our Theatre Department in regard to making cut illustrations more attractive. I am going to send them around to a circuited list of exhibitors who I know appreciate suggestions. “Aside from the point that the idea is worth while, the average exhibitor would appreciate a thing like this because it will make him realize that we are really interested in helping him in every possible way. Two years in the Accessories Department has taught me at least one thing, and that is ninety-nine exhibitors out of a hundred are eager for service. It makes them feel good if you can make an honest effort to take care of them. “It’s the little things in life and in the Accessories Department that count.” ARE YOU ALL SET FOR THE COVERED WAGON? A Successful Applicant A smart boy of fifteen entered the office of a prosperous merchant and asked for employment. He gave satisfactory answers to a few questions, and then the merchant inquired: “What is your motto?” “Same as yours,” the boy replied. “Just what you have on your door — Push.” He got the joh.