Paramount Pep (1923)

Paramount Pep 13 The Meaning of Gowns By Shirk What do beautiful gowns mean to a picture? Where fashionable garb for women is at all essential to a photoplay it is a foregone conclusion that this attire must be ultra-modern, fine in quality and perfect in design or — There will be a thousand women to criticize severely the faults that are apparent. Men may not be so quick to note but women will invariably do so and it is essential that women must be pleased. Paramount Pictures are invariably “well dressed” — not only in the matter of sets, but in wardrobe. Ethel Chaffin, head of the West Coast studio wardrobe department, went to New York to see the new styles and to pick from a number of noted designers one to work at the studio under her direction. As heretofore the perfect gowning of feminine stars and leading players, not to mention the minor people, will be one of the big features of Paramount Pictures. Clare West is designer of the Cecil B. De Mille production gowns. They speak for themselves. It’s a big angle — this of “dressing up” and no one can afford to overlook it who hopes to please the screen patrons — especially the feminine contingent. Watch Paramount Pictures for the most beautiful feminine fashions on the screen. Laskyville Villains No. 1 — Sam Wood We pick out the above Sam Wood for our first Laskyville Villain because the last time we saw him — about ten minutes ago — he was celluloidly “shooting” the glorious Gloria, he being perilousy perched on an unconvincing and dubious looking elevation. In case of mishap, we should like to be sure that you all be properly introduced to the unbowed bow-tie, with the picturesque open collar, and the always-there-never-come-off-howdo-you-do-glad-to-see-you smile. We ask you, Mr. Sam Wood, could you teach it to a fewfolks-we-know-who-need-it ? A Studio Visitor A fifty million dollar prince is the popular name given to Prince Sascha von Thurm-Taxes, of Czecho-Slovakia, who was a visitor recently at the West Coast Studio. He was greeted and conducted thru the plant by George Fitzmaurice and he marvelled at the progress of motion picture production in America. From left to right they are Clifford Wheeler, Prince Taxes and Director Fitzmaurice. Ye Paramountowne Gossip (Apologies) Dear P. M. I have seen how you answer many difficult questions in your little magazine PEP, and wonder if you’d take a few moments of your time and try to tell me how you’d feel if you were a few thousand miles from home and all of a sudden about 65 people whom you had known for a few years suddenly burst in on you ? Sincerely, M. B. DEAR M. B. I don't know just how you’d feel But I do know that once a bunch Of about 65 Paramount PEP officials, District and Branch Managers from All over the country took just such A trip as you speak of to see how Paramount Pictures are made and to Get better acquainted with their makers And to pat each other on the back and To smile a broad and cheery “hello” and To say “I hear you’re the best distributors in the business” and “They say you’re the best picture makers in the game” and It seems that someone out where they went Says that never have any folks looked so great And never was anything so thrilling and Never was a city so awakened by any arrivals And never was there so much good-will anywhere And positively never will any one of the arrivals or welcomers Forget what that word “Paramount” means. That’s how they felt — so I guess I’d feel the same. With thanks, P. M.