Paramount Pep (1923)

4 Paramount Pep “BUT ABOVE ALL THINGS, TRUTH BEARETH AWAY THE VICTORY” This Publication is Distributed Only to Officials and Employees of the FAMOUS PLAYERS-LASKY CORPORATION Its Contents are Strictly Confidential PAUL L. MORGAN Editor Vol. 7 JANUARY 17, 1923 No. 28 Good Will By Jad Gcod will comes not from the fact that we have many exhibitors on our books to serve, but that we serve them well. Our good will has been long in the making. It started when the idea of our trade mark was conceived. Not by exploiting a trade mark year after year since its conception has the value of our good will increased, but by delivering the quality of product that the trade mark represents. We carry as an asset each year in our fiscal statement an item approximating several million dollars. This is as tangible as stock in trade or it could not be carried as an asset representing such a huge sum. The greatest item of good will is the human element; Ourselves, You and I; Our organization. With the trade mark as the beacon urging each of us upward and onward, with our product to back us up, the upbuilding of our organization has made possible the real instrinsic value of our good will. This thought conveys a message. The salesmen in the field are not the only producers. Each member of the organization, in the smallest capacity to the highest, represents a proportionate amount of this good will. Each one of us should produce good will. We have a large item of good will to protect. This is our reserve but it should be added to each day. Our daily contact with our customers makes or unmakes good will. A pleasant smile, neat appearance, courteous replies, efficient and prompt attention to the details of our daily duties are the greatest of good will builders and gauges the proportion each represents of the good will as a whole. Th is will inevitably lead to a proper recognition of our value to the organization. None the less important as having a direct bearing on the maintenance of our good will is our harmonious attitude towards one another. After all that is the essence of organization and organization breeds good will. Introducing F. L., from St. Louis Last week you read of the story on the insert display cases and accessories sample cases as made up by F. L. Collins, our Accessories Manager at St. Louis. F. L. ' Collins is indeed a live wire and his forethought on a matter of this kind deserves a great deal of credit, for there is no doubt his two new inventions will indeed prove an asset to both salesmen and exhibitors. Schuler and Blakely Busy R. A. Schuler and Frank Blakely have been busy men these days, having just returned to their respective posts after spending last week at the New York Exchange assisting Accessories Mangaer Gluck in preparing the stock for transfer to their new quarters. Both gentlemen are looking and feeling as peppy as ever and are ready for any more exchanges that may need their assistance. Sweet Charity The major at a certain recruit depot was approached one day by a man who had obviously been in the service only long enough to draw his uniform. The rookie failed to salute, but the major, a kindly man in spite of twenty years of Army life, overlooked it. The buck gazed with respectful awe at the string of campaign ribbons across the major’s broad chest. “Gosh !” he remarked, “you must be an old timer.” “Yes,” answered the major pleasantly, “I am.” “Say,” began the buck cordially in a whisper, “do you ever drink anything?” The major was truthful as well as kindly. He admitted that once in a while he took a small nip, and then turned away, as his new found acquaintance was proving embarrassing. “Wait,” said the hospitable rookie, “I got some here — ” This was too much even for a kindly disposed major. “Corporal of the guard 1” ,he bawled. “Aw,” protested the buck. “Don’t call your friends — there’s only enough for two.” Bit by Bit “The riding school isn’t proving much of a success.” “Not horses enough?” “Oh, yes, but the pupils are falling off every day.” F. L,. Collins