Paramount Pep (1923)

Paramount Pep 5 Persist With The Persistency of Persistence Big Plans For “The Covered Wagon” S. R. Kent Plans Biggest of All Exploitation Campaigns, Part of Which Has Already Been Launched in New York City “The Covered Wagon,” James Cruze’s latest production, pronounced by some of the greatest men in the industry as the biggest yet made, will be backed and carried along with one of the greatest exploitation campaigns ever launched for any given production. In commenting on this production Mr. Kent said: “The Covered Wagon” is undoubtedly one of the greatest pictures we have ever made. I saw it in rough form at our West Coast Studio and it more than surpassed our high expectations. Our plans for this production call for the most sweeping exploitation campaigns ever given a picture. We will undoubtedly give the production special long-run engagements a and Los Angeles, but the campaign on the production will not be confined to these centres, in fact, we are going to see that every exhibitor who signs up for ‘The Covered Wagon’ will be benefited by the exploitation campaign.” Already big teaser twenty-four sheets adorn New York and other big city boards and the “Saturday Evening Post” will also carry many teaser campaigns running over several issues. Furthermore, the Publicity Department under Charles McCarthy, has perfected a most successful book tie-up with Appleton & Company, publishers of the novel. John C. Flinn is in charge of the advanced exploitation on the production and working in cooperation with him are : Claud Saunders, A. M. Botsford and Charles McCarthy. Mr. Flinn is working on a proposition now with the Union Pacific Railroad for a unique tie-up by 'following the general course of the old Oregon trail, the original scene of the story. Because of the great educational value of the picture, plans are under way to enlist the active cooperation of the boy scouts, girl scouts and other organizations thruout the world. Any further exploitation plans will be announced in PEP as they are issued. Cecil B. De Miile and Party Off on Trip To seek out possible man-eating cannibals, said by previous explorers to be living on the barren Tiburon Island, located in the Infernal Channel in the Gulf of California, a party of wealthy Los Angeles and San Francisco men are guests of Cecil B. De Mille, on a yachting tour to that destination. The party lifted anchor at the California yacht Club on Sunday morning, January 7, on board the Seaward, De Mile’s 106-foot auxiliary yacht. They will be gone approximately six weeks, returning to Los Angeles on Saturday, February 17th. Defying death at the hands of these savages, De Mille and his party of six, armed with machine guns as a protection against possible attack, will penetrate into the wilds of Tiburon on a hunting and scientific exploring trip. Cameras will be taken along and it is possible that pictures absolutely unique in the world will be brought back. t specia lkeypoints such as New York, Chicago Denver Darts By Rick Ricketson Hugh Braly, Wyoming Sales Representative, has taken a month’s vacation and is visiting his mother at Los Angeles, Cal. In his absence Manager M. S. Wilson visited the key cities in his territory. A. E. Dickson, Salesman in Zone No. 2, has joined the benedicts. “Dick” put one over on his friends and was quietly married in Denver following the recent District Convention. Mrs. Dickson is a school days’ sweetheart of her proud hubby. She has returned to Ames, Iowa, in preparation to establishing their home in Denver. “Chuck” Cowdrey, former Assistant Manager of the Princess Theatre, Cheyenne, Wyoming, has joined the Denver Exchange as Poster Clerk. “When Knighthood was In Flower” has the distinction of being the only photoplay ever presented on Curtis Street (The Great White Way) of Denver at $1 admission prices. Manager H. E. Ellison of the Princess Theatre, gave “Knighthood” the best presentation Denver has ever seen. After “Knighthood” closed its two weeks’ record run, the Colorado Theatre announced “Robin Hood” as its next attraction at regular admission prices. Harry Antin, Colorado Salesman, was recently snowbound for nearly a week at one of the highest points in the Rocky Mountains. Harry was doing the circuit on the narrow gauge Moffat railroad where 15 feet of snow is only a little frost. The office welcomes our new Shipping Clerk, Fred Knill.